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Social Media articles

Discover tips and tricks to improve your video strategy on social networks.

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Social Media : engage with the video

Social media have become essential for communicating and engaging with your audience. In this content-saturated environment, video is by far the format that captures attention and generates authentic interactions.

Why is video so important on social media?

Compared to other formats, video captures attention almost immediately and keeps viewers engaged for longer. It is a simple and effective way to deliver your messages in an impactful way. According to a study by Wyzowl, 86% of consumers say they would like to see more videos from their favorite brands.

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How to adapt your videos to each platform?

Each social network has its own habits and expectations when it comes to video content. Here are a few tips to get the most out of each platform:

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Instagram

On Instagram, focus on vertical videos for Stories and Reels. For the Feed, square videos are by far the most successful.

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Facebook

This social network accepts a little bit of everything, but square or horizontal videos with captions capture attention better, especially in news feeds.

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LinkedIn

Here, professional videos really matter, especially when it comes to sharing testimonials or insights. Choose square or horizontal formats.

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YouTube

For YouTube, classic horizontal videos are still the standard, but vertical Shorts are gaining popularity. Create short, impactful formats to quickly catch attention.

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TikTok

TikTok is primarily mobile and vertical. Short, dynamic, and engaging videos perform best. Humor, trends, and visual effects catch the eye and encourage sharing.

Pitchy simplifies video creation for your social media channels

Pitchy allows you to easily create videos adapted to each social media platform. Customize your content in just a few clicks, without any technical skills: subtitles, voiceovers, animations... then share them directly on your favorite platforms.

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