4 Benefits of Video Editing for Companies

Nowadays, video marketing is a prerequisite for companies. Whether they need video clips to promote their products or retain their employees, video is the popular medium whose importance increases. Indeed, according to Wyzowl in 2020, 86% of companies use video as a marketing tool.

Thus, with the increasing importance of video, companies need to convey their message to their audience in an effective way. Consequently, they must master some skills, including video editing.

However, video editing can be an overwhelming task, especially if you’re not familiar with it. Indeed, you may find that you must be an expert or invest in complex video editing software to succeed. And you may even consider hiring marketing professionals to create high-quality videos.

If this is your case, we have great news for you: this is far from true! This article will highlight the multiple benefits of video editing for companies. And thanks to a video editing website, you will make videos like a pro.

And feel free to read more articles about video editing on our blog.

What is video editing?

Video editing is the process of manipulating and rearranging video footage, audio, and other elements to create a coherent and visually appealing final video product. It includes cutting and trimming, arranging and sequencing, transitions, audio editing, visual effects, text, titles and motion graphics.

What characteristics and features should I look for in a video editing website for my company?

The platform should be user-friendly and intuitive, making it easy for your team to navigate, upload content, and use the editing tools.

Ensure the website offers a range of video editing features and tools that meet your specific requirements, including cutting, trimming, transitions, text overlays, effects, and more.

If multiple team members will be involved in the editing process, look for collaboration tools that allow for seamless teamwork, such as shared projects and real-time editing.

The best video editing platforms provide templates and presets that can help speed up the editing process and maintain a consistent look and feel for your company’s videos.

A media library, to easily import and manage media assets, including images, video clips, and audio files, is important for efficient editing.

Make sure the platform supports various video file formats and resolutions suitable for your distribution channels, whether it’s social media, your website, or presentations.

Cloud storage for your video projects and assets is convenient for accessibility from different locations and devices.

Access to responsive customer support can be essential if you encounter technical issues or have questions about the platform.

Ensure that the platform takes data security and privacy seriously, especially if you are working with sensitive or proprietary video content.

Benefit #1: Companies that use video editing capture their audience’s attention more easily

Companies constantly battle to provide their customers with lots of products which can be confusing. With this fierce competition, you need your communication to keep your brand above the fray. In this context, a well-edited video will play a major role in enhancing your products. Also, it helps your target audience to remember them easily.

Moreover, people retain information better when they watch video than when they read text. And video editing for companies makes it easy, as it captures their attention more effectively in a few seconds.

Therefore, with the right interface, you will create high-quality videos that will have a long-lasting effect on your customers. Thus, thanks to video editing, you will grab their attention and make a significant impact on them.

By capturing your customers’ attention, you may also keep your brand in trend on the Internet and social media platforms. Using the right video editing interface will help you promote your brand in the long term.

Benefit #2: Video editing allows your company to deliver a clear message to your viewers

Video is a powerful medium to deliver a clear message to your customers or audience, especially through storytelling. Indeed, many video users are not attracted by the product per se, but by the concept and the story built around it. And candidates are more attracted by your company’s values, rather than your job offer. For instance, video editing is an excellent way to boost employee advocacy.

Therefore, video editing will help you craft your storytelling in many ways. First, it will help you get rid of redundant parts of the video. And that’s where multi-tasking editing will be extremely useful. If you have strange transitions, long pauses, or poor audio quality, this technique will be extremely useful.

Also, you may get several features that will help you to design an effective storytelling through the insertion of photos and captivating titles, as well as choosing the appropriate formats for your videos.

And speaking of formats, video editing offers you versatility, depending on the message you want to deliver. Thus, you can create interviews, onboarding videos, video clips, tutorials and how-to videos, or promo videos.

Benefit #3: Video editing improves your company’s marketing and communication strategies

Let’s face it: improving your marketing and communication strategies helps you target your audience better. Moreover, it boosts your brand authority on platforms such as YouTube. And this is especially true if you deliver your brand’s value proposition in a concise and effective way.

Consequently, video editing can help you improve your marketing and communication strategies through specific features. But you must choose a simple interface including the use of photos, file downloads, watermarks, transitions, and audio editing.

All these features will help create professional and high-quality videos that will give a competitive advantage over your competitors. And for those who want to create funnier videos, you must look for more features such as animations. They will make your videos livelier, while delivering the message you want.

Another way to improve your marketing and communication strategies is the use of voice-overs. Indeed, voice-overs give a professional twist to your videos while enhancing their quality. Thus, your video will deliver key information while balancing the speech with photos and other visuals on screen. Many video editing software have several professional voice-overs you can choose from.

Benefit #4: And finally, video editing saves your company’s time and money

In the past, companies had to look for a specialized agency to create and edit attractive videos. Or you could hire a video editor. And this was quite long and costly because you had several iterations between the different stakeholders. And this could lead to misunderstandings and even bad results sometimes. All these solutions would cost you time and resources, especially if you have a limited marketing budget.

With the right video editing interface, you will take back control on your creative and marketing agenda. Indeed, with the right features, you won’t need to call on a specialized marketing agency anymore! You will be able to create your own high-quality videos, helping you to save time and money.

Moreover, with a simple license, you may create an unlimited quantity of videos; and you’ll make economies of scale. For example, though video editing, you can create a video and repurpose it for different social media, depending on its format. A YouTube shorts can be reuploaded as an Instagram/Facebook/WhatsApp/TikTok story or a Pinterest Pin.

Thus, video editing tools are rather easy to operate and cost-efficient for companies. Moreover, if you’re a beginner, you shouldn’t worry. Indeed, there are several intuitive interfaces on the market that can be used by everyone, even by marketing newbies. You will be able to create videos at a quick pace, while making your creative teams more independent from external help.

Besides, a well-edited video has a longer life span and can stay in social media’s ecosystem for a long time. Indeed, it can appear in a user’s feed as recommendations even after months or years after the first publication.

Ready to edit your video on your own for your company? Contact Pitchy!

If you’re ready to have high-quality videos for your marketing/communication/HR endeavors, then Pitchy is the right tool for you.

Our simple interface will offer you all the features you need to edit and deliver videos of the highest quality. If you’re interested in our platform, feel free to ask for a demo. Boost your creativity and production with our video maker, write your storyboard, tell your stories in your corporate videos, testimonials or social media videos. During post-production, you will be able to add animation and subtitles in your project. 5 users can use Pitchy for the same licence, and share their project with their collaborators on the editor.

You do not have to be a specialist to edit awesome videos for your company!

Ask a demo to start video editing for your company!