Marketing articles
Find inspiration for creating engaging marketing videos.
10 Tips For A Successful Customer Testimonial
If you want to talk about yourself indirectly, you can do so via your customers. We explain how.
Marketing video: Promote your sales
The summer sales are almost here: use marketing video to promote them to your audience.
Video ads: announce the opening of your store
You want to communicate on the opening of your new store? Create video ads that will make an impression!
The power of tutorials for managing your digital project
Video tutorials now play an essential role in employee training, especially when it comes to consolidating and training teams in new digital solutions.
Marketers' video wish list for 2021
Video, the secret weapon of innovative and successful marketing strategiesIt's actually no secret that video is at the heart of corporate content strategy. A dynamic, modern, engaging but also human media, video is now greatly used by every CMO. As a management, information, promotion and training tool, video has also become a "link keeper" with stakeholders (employees, customers, partners...) with the arrival and growth of remote working. To face the challenges of costs, production time, and lack of agility, an increasing number of organisations have chosen to gain autonomy on the creation aspects.
Presentation video: when and how to use it
Find out inspiration and tips for making impactful product videos.
What Type of Video to Use For Marketing Automation
How can you cover the whole of the buyer's journey with video? What is the most suitable content for each step of the funnel? How can you build your editorial planning accordingly?
Boost your marketing with video
Marketing is changing fast, and video is now one of the best ways to capture attention and engage your audience. Much more dynamic than a visual or an article, it helps deliver a clear, memorable, and impactful message in just a few seconds.
Why is video important for your marketing?
Video has become indispensable in digital marketing. It helps improve your SEO, increase the time spent on your pages, and encourage sharing on social media. And when it comes to conversion, it's a real advantage: a product or service presented in a video is much more convincing than a simple text. According to a 2024 study by Insivia, videos increase conversion rates on product pages by 39%.
Videos for all your objectives
Video can be used in every stage of your marketing strategy. Here are some ideas for using it effectively:
Product videos
Promote your offers in a powerful way.
Snack content
Grab attention quickly on social media.
Event videos
Promote your events, conferences, webinars, etc.
Pitchy will support you in your marketing strategy
Take your marketing campaigns to the next level with video.
Pitchy helps you create high-performing, engaging content that fits perfectly with your strategy.
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Comparison of 10 features to help you choose the video editor that best meets your needs: animate videos, add subtitles and translate videos...
We've listed the major trends in terms of video formats for you, and it's good timing, because Pitchy allows you to cover them all!
Find the best tips and analysis of 10 features to help you choose the right online video editor for your business!