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BlogMarketingPresentation video: when and how to use it

Presentation video: when and how to use it

Presentation video: when and how to use it

What kind of questions should you ask for an original video interview? The answer in our article.

New age of interview on screen, thanks to technology! As en employer, you will benefit from it! Getting people (employees or recruiters) to talk about the company during an interview has become one of the most legitimate communication strategies used by many companies. Plus, via the video format, one of the major trends on social networks (even more so since the containment period), it’s a cool experience for people who don’t know you yet. Then, this content can feed your blog articles, be published on Youtube, or the news section of your website.

The video interview, a true professional testimonial, fulfils several missions today:

  • to present a team and its projects, when you want to recruit someone (after you got more more employers),
  • to set the tone, the identity of your company,
  • give an overview of your premises,
  • getting to know employees better, often in a lighter tone,
  • introduce new recruits.

Remember these figures for a recorded interview video:

  • 82% of all traffic will be taken up by video in 2022,
  • 95% of a video message is retained by a web user, compared to only 10% of a text message,
  • 59% of executives prefer to watch videos rather than read text.

And you can do it with a microphone (for a good quality audio recording) and a smartphone (or even a webcam or a small camera if you have the appropriate tools for a good lighting), without having technical difficulties while recording and lighting. Note that you can also do it from home.

But how can we renew ourselves and propose questions that are not too monotonous? We tell you more here.

What kind of questions are asked in a video interview? That is a good question.

What are the concrete advantages of the video interview?


  • Conducting an interview can be very simple. You don’t need a lot of logistics and equipment to undertake it: very often, a lapel microphone, a smartphone, and a tripod are enough.


  • It brings authenticity to your message, while being original. This authenticity will be carried by your employees, because they are the most legitimate ones to talk about you. They are not actors who pretend to be, but real ambassadors. The video interview brings a human touch, a smile and good humour to your communication strategy.


  • It can be used in different formats (business presentation, CSR projects, dilema…), via different channels (Youtube, LinkedIn, newsletters, recruitment sites…).


Ideas for interview questions for new recruits in a virtual interview behind a camera

If you are welcoming someone, you need to get away from banalities and present the new recruit as much as possible, especially internally, to facilitate integration. You will have to be original, look for inspiration, to stand out from the crowd of future candidates. Ideally, you should alternate between professional and personal questions, to keep things light: you can start with :

  • What are your reasons for applying?
  • What is your job in three words?
  • What is your background?
  • Where did you study?
  • Where did you work?
  • What department do you work in?
  • How would you like to develop?
  • If you had to describe the company in a few words?
  • What makes you get up in the morning?
  • What is your motto or philosophy?
  • What are your main professional challenges?
  • What do you expect from this new professional adventure?
  • If you had to choose a mentor, who would you choose?
  • When was the last time you laughed a lot?
  • Your favourite movie quote?
  • Your incredible talent?
  • If you had to take three things to a desert island, what would you take?
  • Out of 10, how would you rate the reception in society?
  • Your favourite film?
  • What has been your best moment since you arrived?
  • stripes or squares?
  • Mac or windows?
  • your favorite fidget toy?

Discover for example the interview of Sophie, Client Success Manager at Pitchy:

If it is a dilema interview, you can offer binary answers, and the interviewee will have to answer spontaneously, with no preparation:

  • Morning or evening?
  • Tea or coffee?
  • Routine or unexpected?
  • Social or lonely?
  • Dogs or cats?
  • Formal or casual?
  • If the person has lived in two different cities, ask them to choose (e.g. Paris or London? Paris or Lyon?…)
  • World Cup or French Cup?
  • Manual or intellectual?
  • Beyoncé or Rihanna?

Check out the dilema interview from Sophie:

Ideas for interviewing your managers for a great interview

Interviewing the members of your company also involves the managers and co-founders: in this way, the latter agree to play the game, by revealing themselves a little. This transparency on the part of the managers can create a climate of trust, and above all reassure candidates (or even your client), who often have a rather austere image of them.

Ideally, if the company has several founders, you might as well interview them at the same time, to create interaction.

First, you can ask some basic questions:

  • What is your background?
  • How did you meet?
  • How did you come up with the concept? The tool?
  • If you had to describe the concept/tool/application in three words?
  • Is it possible to have doubts when you are an entrepreneur?
  • What obstacles did you face?
  • Any failure that taught you a lot?
  • What qualities do you look for in your future recruits?
  • What career opportunities are available to candidates?
  • Any advice for candidates?
  • What has management taught you?

To add a little dynamism, you can alternate in the same interview or in another video if it is easier for you, with more binary and especially lighter questions, for example:

  • Being in the field or being in the office?
  • Work or politics?
  • Pride or pride?
  • Formal or informal?
  • Google Meet or face-to-face interview?
  • google hangouts or Zoom?
  • Screen or paper?
  • Windows or Mac ?
  • Laptop or pen and notebook?
  • laptop or mobile phone?
  • zoom interview or face-to-face interview?
  • interview or hirevue?
  • headphones or no headphones?

And of course the questions suggested to the candidates above 😉

Would you like to use a video interview software on your own, to fulfill your goals? For a better result, ask a demo from the Pitchy solution. Our team will help you to practice, and get all the benefits of our platform. You will discover many features and will have some feedback from our customer support team. Check out our device!

Alexandre Leclere
Creation date 31/08/2020


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