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Interview articles

Ideas and practical tips for producing professional video interviews for your company.

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Video Interview: Humanize your communication with authenticity

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Video interviews are a great way to add a human touch to your messages and create a genuine connection with your audience. Whether you want to introduce members of your team, share customer testimonials, or highlight your corporate culture, video interviews allow you to transmit emotions and information in an engaging and authentic way. According to an Idomoo study on video engagement, video testimonials are the most popular type of content, with 39% of video marketers reporting that they created them in 2024.

Why opt for a video interview format?

Video interviews have many key advantages:

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Authenticity

The interview format allows you to see real people, feel their emotions, and observe their expressions, which boosts the credibility of your message and creates a more personal connection with your audience.

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Engagement

The interview format is dynamic, captures attention, and encourages interaction.

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Adaptability

Video interviews can be used in a variety of contexts: for recruitment, onboarding new employees, internal communication, or even customer testimonials.

A variety of formats to meet your objectives

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Fast and Curious

Inspired by the famous “Konbini” interviews, this fast and authentic format is perfect for presenting your employees in a relaxed and engaging way.

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Classic interview

More structured, this format allows you to collect detailed testimonials on specific topics.

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Dilemma interview

A fun format, ideal for adding a bit of teasing or helping new employees feel comfortable during onboarding.

Pitchy helps you create your video interviews

Our intuitive platform allows you to customize your videos according to your communication goals, without requiring any technical skills. On Pitchy, you can add subtitles, voiceovers, animations, music, and more.

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