Communication articles
Find all our practical tips for creating effective communications videos!
When To Include Video In Internal Communication?
Companies have generally started to create videos for their marketing communication before using them for internal communication. Compared to traditional internal Intranets and emails, video is a much more effective way to engage employees. Video is the essentialtool for any company that aims to improve communication within its departments.
The new challenges of internal communications
The digitisation of communication methods, the proliferation of spokespersons and the advent of the social media are profoundly changing the objectives of communications departments. What are the challenges in 2019?
What Video Formats to Use in Your Business' Digital Projects
In this article, we propose different video communication strategies that can replace those of traditional communication media (PowerPoint / computer graphics / printed testimonials, etc.) in addition to strengthening in-person and event communication strategies.
Digital Transformation: How To Engage Your Team
According to a study from 2015 – yes, that early! – companies with the highest level of digital maturity were 26% more profitable than others and had a 12% higher valuation in financial markets compared to their counterparts (in La transformation digitale des entreprises, les bonnes pratiques, Eyrolles, 2015). That is to say, company performance and competitiveness relies on their digital transition. The digital transition specifically involves three challenges: digitising company departments, exploiting data in all departments and establishing a new customerfocused business approach.
Communication Video
Video makes your messages more dynamic and impactful, whether for internal teams or external audiences. Whether you need to inform, train, unify your teams, or promote your brand image, video conveys your messages in a clear, engaging, and above all, memorable way.
Why does video make a difference?
Video captures attention much more easily than text or images. It makes complex information more accessible, and directly touches emotions. To give you an idea, according to Hubspot and Insivia, 55% of people pay full attention to videos, and they retain 95% of the information presented, compared to only 10% for a typical daily text.
Videos for all your needs
If you're thinking about how to include video in your strategy, here are some ideas for every situation:
Internal communication
- welcome videos
- updates on projects in progress
- employee testimonials
- summary of internal events
External communication
- corporate videos
- CEO interviews
- new product presentations
- customer testimonials
Training and onboarding
- tutorials
- online training modules
- remote onboarding videos
Pitchy supports you in your communication
Give your communication more impact with video.
Pitchy helps you create professional content easily, to inform, engage, and inspire your employees.
Resources
Most popular articles
We've listed the major trends in terms of video formats for you, and it's good timing, because Pitchy allows you to cover them all!
Comparaison de 10 fonctionnalités pour choisir l’éditeur vidéo le plus adapté à vos besoins : Animer des vidéos, ajouter des sous-titres, traduction des vidéos...
Boost viewer engagement with professional YouTube outros. Use Pitchy for easy customization and seamless integration with your brand.