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30 juillet 2021

Video email: enhance your newsletter with creative content

Whether it's for your target customers or internally, the video email in your newsletter is the most engaging content. But you have to get it right.

23 juillet 2021

Video content: keep in touch with your community

Whether it's with your team or your target audience, video content allows you to keep in touch with any community. We will tell you more here.

20 juillet 2021

Video interview: 5 original ideas for companies

There is not one type of video interview for companies, but several. If you want to be original, you'll have to stand out.

Corporate video: highlighting the voice of your leaders

Why is it important to highlight the voice of your executives in the form of a corporate video? The answer in our article.

Employee advocacy: how to engage your staff?

Employee advocacy is about encouraging your employees to share and interact with your content. We explain how.

Advertising video: announce the opening of your store

You want to communicate on the opening of your new store? Create an advertising video that will make an impression!

Product presentation video: launch your new collection

If you're launching a new collection, a product presentation video may be the best way to reach the largest audience.

Social media video: encourage your teams to share

Want your social media videos to be truly shared by your teams? We give you some tips.

Corporate film, management of box contracts and energy for a successful move

You are moving? Discover how to communicate on video thanks to the corporate movie.

Online video creation: involve your teams

You are a company and have just decided to make video creation using an online editor. This tool, intended for professionals, has been specially designed so that the members of your company can make their own videos, without technical skills, and whatever their job is.

Corporate video and corporate communication issues

In theory, corporate communication includes all communication actions that aim to build the good reputation of a company in the future, towards its ecosystem, through different opportunities. But that was before: today, corporate video is becoming a popular format for thwarting fake news, gaining the trust of audiences and building digital brand awareness. Check this blog article.

Event Marketing and Strategy - How to Communicate About Your Event

An event is, by definition, a short-lived key moment. So your related communication plan must bring it to life before, during and after it takes place in order to achieve the best possible ROI.

How to Use Video to Communicate Brand Highlights to Your Employees and Customers

What video fromats should you use to communicate about your upcoming events?

The power of tutorials for managing your digital project

Video tutorials now play an essential role in employee training, especially when it comes to consolidating and training teams in new digital solutions.

How to celebrate the highlights of the year

How do businesses communicate about their highlights? Content Factory has identified the main communication channels and media for you. Here’s our analysis.

Why communicate about highlights?

Rather than retreating from public view, companies are increasingly communicating on topics that are sometimes far removed from their core business. So communicating about highlights and celebrating them allows companies to associate their brand with new topics. This makes it possible not only to supply their news feeds with new content but also to anticipate the contents to be produced as much as possible. The technique also has the advantage of working simultaneously on several communication projects such as e-reputation and the employer brand. But certain rules should be followed.

[Learning & Training] The winning combination for adopting a new solution?

No matter how user-friendly a new tool may be, a quick training process always helps to facilitate its use.

What are the prerequisites for managing a project?

Digital transformation projects involve various changes for employees and executives, from new tools to new management and new partners.

What is the Purpose of Coroprate Communication Strategies?

What are people talking about in 2019? And how? These are two questions that were answered by Content Factory as we decoded the latest trends in corporate communication. The role and objectives of corporate communications are more clearly defined in companies, according to Harris Interactive’s 8th corporate communications survey. As a result, corporate communications departments have about fifteen different goals related to global communications management, events, e-reputation and crisis management.

[STRATEGY] 5 ways to use video to reinvent your corporate communications

Video and corporate communications go hand in hand. They make a perfect match, provided that you stay away from overly conventional strategies. To overcome this obstacle, Content Factory has identified several trends that illustrate how companies reinvent their corporate communications.

Pitchy's Top 5 Internal Business Communication Tools

Below is a list of 5 communication tools that will become essential.

When to include video in your internal communications plan

Companies have generally started to create videos for their marketing communication before using them for internal communication. Compared to traditional internal Intranets and emails, video is a much more effective way to engage employees. Video is the essential tool for any company that aims to improve communication within its departments.

The new challenges of internal communications

The digitisation of communication methods, the proliferation of spokespersons and the advent of the social media are profoundly changing the objectives of communications departments. What are the challenges in 2019?

[Expert advice] Video is the main ambassador of your event

Soraya Cabezon, Head of Content at the think tank EBG, explains why you can’t have an event strategy without video.

What Video Formats to Use in Your Business' Digital Projects

In this article, we propose different video communication strategies that can replace those of traditional communication media (PowerPoint / computer graphics / printed testimonials, etc.) in addition to strengthening in-person and event communication strategies.

[Decoding] Why video is your best ally for change management

Your communication strategy is an important part of your approach to change management. It’s important to develop general communication with the support of management to establish the strategic vision for this transformation. This communication must then be supplemented by more targeted messages involving business sectors and practices. This type of content should ideally be designed by business line ambassadors, sponsors and managers involved in the project.

[STRATEGY] Digital transformation: how to engage your teams

According to a study from 2015 – yes, that early! – companies with the highest level of digital maturity were 26% more profitable than others and had a 12% higher valuation in financial markets compared to their counterparts (in La transformation digitale des entreprises, les bonnes pratiques, Eyrolles, 2015). That is to say, company performance and competitiveness relies on their digital transition. The digital transition specifically involves three challenges: digitising company departments, exploiting data in all departments and establishing a new customerfocused business approach.

[DECODING] How to use video to increase the impact of your event

In the digital age, the communication mix supporting your event strategy is just as important as the success of your event on D-Day. In this mix, video can be used in many ways to support your events, advertise them and make them last. Event videos are thus the keystone of your communication, because they allow you to create a visitor experience and engage your public in the long term.

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