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Social media video: encourage your teams to share

Want your social media videos to be truly shared by your teams? We give you some tips.

Corporate film, management of box contracts and energy for a successful move

You are moving? Discover how to communicate on video thanks to the corporate movie.

Online video creation: involve your teams

You are a company and have just decided to make video creation using an online editor. This tool, intended for professionals, has been specially designed so that the members of your company can make their own videos, without technical skills, and whatever their job is.

Corporate video and corporate communication issues

In theory, corporate communication includes all communication actions that aim to build the good reputation of a company towards its ecosystem. But that was before: today, corporate video is becoming a popular format for thwarting fake news, gaining the trust of audiences and building brand awareness.

Event Marketing and Strategy - How to Communicate About Your Event

An event is, by definition, a short-lived key moment. So your related communication plan must bring it to life before, during and after it takes place in order to achieve the best possible ROI.

22 juillet 2019

How to Use Video to Communicate Brand Highlights to Your Employees and Customers

Why should you provide a video experience to share your highlights? Because your target audience will remember your news more easily! Video is a medium that can be used to convey key messages in a positive, popular way. The purpose of these videos is to increase brand recall and generate brand loyalty or increase participation in your events or projects. If your video’s a hit, your audience will want to talk to their community about you. So this content is essential for your reputation, employer brand, internal communication and even your digital transition.

How to celebrate the highlights of the year

How do businesses communicate about their highlights? Content Factory has identified the main communication channels and media for you. Here’s our analysis.

Why communicate about highlights?

Rather than retreating from public view, companies are increasingly communicating on topics that are sometimes far removed from their core business. So communicating about highlights and celebrating them allows companies to associate their brand with new topics. This makes it possible not only to supply their news feeds with new content but also to anticipate the contents to be produced as much as possible. The technique also has the advantage of working simultaneously on several communication projects such as e-reputation and the employer brand. But certain rules should be followed.

The power of tutorials for managing your digital project

To support employees and overcome their resistance to change, it’s important for training centres and departments to find the right mix of training tools. This requires the implementation of many different processes, including the establishment of an LMS platform, the use of new tools and educational media, in-house creation of training courses, collaboration with a firm specialising in change management and the implementation of new digital projects.

[Learning & Training] The winning combination for adopting a new solution?

No matter how user-friendly a new tool may be, a quick training process always helps to facilitate its use.

What are the prerequisites for managing a project?

Digital transformation projects involve various changes for employees and executives, from new tools to new management and new partners.

What is the Purpose of Coroprate Communication Strategies?

What are people talking about in 2019? And how? These are two questions that were answered by Content Factory as we decoded the latest trends in corporate communication. The role and objectives of corporate communications are more clearly defined in companies, according to Harris Interactive’s 8th corporate communications survey. As a result, corporate communications departments have about fifteen different goals related to global communications management, events, e-reputation and crisis management.

[STRATEGY] 5 ways to use video to reinvent your corporate communications

Video and corporate communications go hand in hand. They make a perfect match, provided that you stay away from overly conventional strategies. To overcome this obstacle, Content Factory has identified several trends that illustrate how companies reinvent their corporate communications.

Pitchy's Top 5 Internal Business Communication Tools

Below is a list of 5 communication tools that will become essential.

When to include video in your internal communications plan

Companies have generally started to create videos for their marketing communication before using them for internal communication. Compared to traditional internal Intranets and emails, video is a much more effective way to engage employees. Video is the essential tool for any company that aims to improve communication within its departments.

The new challenges of internal communications

The digitisation of communication methods, the proliferation of spokespersons and the advent of the social media are profoundly changing the objectives of communications departments. What are the challenges in 2019?

[Expert advice] Video is the main ambassador of your event

Soraya Cabezon, Head of Content at the think tank EBG, explains why you can’t have an event strategy without video.

What Video Formats to Use in Your Business' Digital Projects

In this article, we propose different video communication strategies that can replace those of traditional communication media (PowerPoint / computer graphics / printed testimonials, etc.) in addition to strengthening in-person and event communication strategies.

[Decoding] Why video is your best ally for change management

Your communication strategy is an important part of your approach to change management. It’s important to develop general communication with the support of management to establish the strategic vision for this transformation. This communication must then be supplemented by more targeted messages involving business sectors and practices. This type of content should ideally be designed by business line ambassadors, sponsors and managers involved in the project.

[STRATEGY] Digital transformation: how to engage your teams

According to a study from 2015 – yes, that early! – companies with the highest level of digital maturity were 26% more profitable than others and had a 12% higher valuation in financial markets compared to their counterparts (in La transformation digitale des entreprises, les bonnes pratiques, Eyrolles, 2015). That is to say, company performance and competitiveness relies on their digital transition. The digital transition specifically involves three challenges: digitising company departments, exploiting data in all departments and establishing a new customerfocused business approach.

[DECODING] How to use video to increase the impact of your event

In the digital age, the communication mix supporting your event strategy is just as important as the success of your event on D-Day. In this mix, video can be used in many ways to support your events, advertise them and make them last. Event videos are thus the keystone of your communication, because they allow you to create a visitor experience and engage your public in the long term.

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