An event is, by definition, a short-lived key moment. So your related communication plan must bring it to life before, during and after it takes place in order to achieve the best possible ROI.

Do you work in marketing and are looking for inspiration for a Facebook video? We'll give you some good examples here.

In what situations and business contexts should you use product presentation videos? What are the best formats? What rules need to be followed? The Content Factory has created a list of all the prerequisites for using this kind of video as well as trending formats.

Video, the secret weapon of innovative and successful marketing strategies It's actually no secret that video is at the heart of corporate content strategy. A dynamic, modern, engaging but also human media, video is now greatly used by every CMO. As a management, information, promotion and training tool, video has also become a "link keeper" with stakeholders (employees, customers, partners...) with the arrival and growth of remote working. To face the challenges of costs, production time, and lack of agility, an increasing number of organisations have chosen to gain autonomy on the creation aspects.

What are the advantages of video product presentations? Below is a list of 7 good reasons for adopting this best practice in your marketing and business strategies.

How to produce your product video The Content Factory has listed and analysed a typical panel of product videos to give you inspiration and tips for making product video scripts.

Soraya Cabezon, Head of Content at the think tank EBG, explains why you can’t have an event strategy without video.

In the digital age, the communication mix supporting your event strategy is just as important as the success of your event on D-Day. In this mix, video can be used in many ways to support your events, advertise them and make them last. Event videos are thus the keystone of your communication, because they allow you to create a visitor experience and engage your public in the long term.

How can you cover the whole of the buyer's journey with video? What is the most suitable content for each step of the funnel? How can you build your editorial planning accordingly?