How Social Media video editor can help you create Snack Content

Let’s face it: short clips have completely changed the way we watch and interact online. With more than 22 billion daily views, platforms like TikTok, YouTube, Instagram, and Facebook have become the main stage for every brand that wants to be seen. The real challenge is to stand out with visuals that capture attention in just a few seconds.

That’s exactly where a YouTube video creator makes a difference. It turns ideas into engaging, high-quality videos in minutes, without the stress of complicated software or endless post-production steps. And when it comes to snackable formats, nothing performs better than dynamic, well-edited clips that keep viewers watching until the end.

Ready to discover how short videos can make a big impact? Let’s dive in.

Why are videos important on social media?

Whether you’re on Facebook, Instagram, LinkedIn or Pinterest, video has become an essential part of every digital experience. It captures attention faster than any image or text, and the more users engage, the more algorithms boost your visibility.

If you want to understand what makes video such a powerful business tool, check out our article on the 4 key benefits of video editing for companies. It breaks down how video editing boosts brand image, communication, and long-term marketing performance.

All these facts certainly explain why videos generate more engagement on Instagram than any other content type. Also, tweets containing videos see ten times more engagement on Twitter. Videos also generate more likes, shares, and comments on social media than other formats.

Moreover, YouTube has become the second search engine behind Google. Therefore, publishing videos on your social media platforms regularly also improves your SEO rankings.

Consequently, including video in your social media strategy will enable you to create a deeper connection with your audience. This is especially true when you create promo videos or ads on social media.

What defines snack content made with a social media video editor?

Snack content refers to the production of short-form content on social media. It aims at being engaging to generate leads on your website and to stimulate a high number of shares on social media.

In a few words, snack content enables companies to promote their business to the viewers and potential clients, and to stand out from their competitors. Snack content can be used by small businesses and big corporations alike.

What are the different types of snack content, either for small businesses or big companies?

There are several types of snack content that companies can integrate in their digital communication strategy.

Short video

This is the most widespread type of snack content. However, you should remember that they must be informative or deliver advice to be effective.

Infographics or explainer video with little text

Because of its playful aspect, infographics have a strong impact on social media. They enable you to present complex ideas in a simplistic way to your viewers. You can easily create them on many social media video makers and platforms such as Canva or Pitchy.

Digital billboards

They convey a strong message while being simple and eye-catching. Don’t hesitate to include appropriate visuals and colours to make them more appealing to your audience. You can also include your logo and other graphic elements to affirm your brand.

Quotes

Quotes are engaging as they are motivating and directly speak to your viewers. You must choose them carefully: the more specialised and engaging to your audience, the better.

Memes

If you want to create viral snack content, then you will have to create memes. Memes are images with hijacked use, accompanied by humoristic texts. You can create them with your own images and visuals for example.

GIFs

This is an animated image that can illustrate your marketing message, just like infographics. They are designed to highlight an emotion or downplay complex information.

8 tips to create appealing video snack content with social media video editor

As we wrote above, video is the most popular snack content on social media. However, you might find it difficult to design, especially if you are not an expert.

If this is your case, we have good news for you. Indeed, with social media video makers, creating such videos will not raise an issue anymore. Here are some simple steps to follow to create appealing videos for your snack content.

Tip 1: Define your goals

Creating an engaging social media video is the result of an upstream reflection. Your goals must be articulated around the following questions:

• What is the theme of my video?
• For whom are you creating this video? What is your target audience?
• What is the format of your video: information, fun, presentation, interview…?
• Where will you publish the video? On which social media platform?
• Why did you create this video? What is the result you want to obtain with this video? What kind of action do you want to push?

In a few words, your video must be included in your global editorial strategy.

Tip 2: Grab the attention of your audience within the first seconds

We are currently in the snack content era. This means that you only have a few seconds to grab your viewers’ attention. Here are some guidelines to succeed in this mission very quickly:

• Create a video thumbnail to entice your audience and push them to watch the video,
• Ask a question to your audience to capture their attention in the first seconds,
• Start with a strong hook, like a text in your intro,
• Avoid long introductions,
• Adapt your video to your message,
• Avoid commercial jargon and make your video understandable to newbies,
• Retain your viewers with emotions: surprise, joy, fear, or laugh,
• Include captivating storytelling in your video to entertain your viewers,
• Talk about your company only at the end of your video.

Tips 3: Create your social media videos with social media video maker

This is the moment where you put your creative force into motion. You can use a social media video maker such as Pitchy to help you. You can choose the features, the themes, and the scenes you want to design your video.

Don’t forget to test your video to see if you have good audio quality. Editing can also be necessary to enhance the visual quality of your video.

You just have to remember that your video should reflect your business and appeal to your targeted audience.

Tip 4: Adapt your videos to each social media platform

You must adapt your video to each platform, every network has its own rhythm, tone, and format. What works on TikTok won’t necessarily resonate on LinkedIn or YouTube. To get inspired, check out our guide on which video interview formats work best for each platform. 

It’s full of practical examples to help you find the most engaging structure for your next video.

Tip 5: Add subtitles to your videos

85% of Facebook videos are watched without sound. Many people scroll through videos at work, during commutes, or in public spaces, and they often prefer to watch silently. That’s why adding subtitles is essential to keep viewers engaged and watching until the end.

A few things to keep in mind:

• Subtitles must be clear and accurate. Poor quality can distract or confuse viewers.
• Automatic subtitle tools, like YouTube’s, are convenient but not always reliable.
• Consider using a video editor to craft your own subtitles that match your visuals perfectly.
• You can also experiment with watermark texts during transitions to highlight key moments or phrases.

Whatever method you choose, subtitles remain a key ingredient for any engaging video.

Tips 6: Include a relevant Call-To-Action

The call-to-action is the action you will ask your viewers to perform, after they have watched your video. It should give concrete marketing results, such as lead conversions, an increase of your traffic and subscribers, or in your sales.

Examples of CTAs are quite infinite, but they include:

• Subscribe to your YouTube channel,
• Visit your website (give the link in your description),
• Download a bonus,
• Register to a newsletter,
• Take an appointment…

To increase engagement, you can ask your viewers to share your video, comment on it or give a link to increase your visibility.

Tip 7: Don’t neglect the description

Whatever the social media you use, the description or post is essential. Indeed, all the platforms give you the opportunity to write some backing words for your video. 

The description will arouse the curiosity of the viewers so that they will click on “Play”. Also, descriptions contain keywords that will help you in the SEO rankings of your video.

Here are some tips to write an excellent description:

• Start with a lead that will raise curiosity,
• Explain what is contained in the video in a few words,
• Write a CTA and insert a link to your website,
• Add relevant hashtags to strengthen the SEO ranking of your video.

Tip 8: Promote your video on social media

To increase the visibility of your video, you can boost it with promotion. There are two ways to promote your video on social media.

Organic promotion

First, you can use the organic way, without paying ads. This doesn’t mean that you should neglect your promotion. Here are some rules you must obey: · Publish your video at the right place, where your audience will watch it, · Target the right time, where you have the opportunity to reach your audience more easily, · Mention the right people in your promotion and invite them to like your video. You can also send your video through a private mail to them.

Paid promotion

You can boost your video with ads. Each social media platform has its rules to publish ads. You just need to define your target audience, your goals, your budget, and the time of publication. Thus, you will maximize the results of your promotion for your brand.

Ready to boost your next video?

Modern storytelling is easier when you have the right video editing software. With Pitchy, every creator can turn ideas into polished clips using drag-and-drop tools, video templates, and professional video editing features designed for speed and creativity. 

Whether you’re producing a short TikTok video, a clean YouTube clip, or a campaign for your marketing strategy, Pitchy gives you all the tools to keep your brand consistent and impactful.

You can resize your videos, add stock footage, and export them directly to your favorite platforms.

As one of the most intuitive AI video platforms, Pitchy offers smart features, smooth transitions, and an experience built for visual storytelling.

Try Pitchy now and see how easy professional video editing can be.

Book your free demo here.