Tips To Create Awesome Videos Online
By Marc Burger, Content Manager
To create online videos, you need to think about a few rules, which will help you with each production.
- Before you create video online, know your audience and its habits
- Before creating an online video, do not neglect the brainstorming phase (script + storyboard)
- When you create video online, showcase your employees, your company: seduce!
- Create different video formats for your different business teams
- Don’t forget to integrate your visual identity, so that people can recognize you
- Use the right tool to create video online
- An easy to use tool
Video has become a must-have content for companies. The health crisis that we experienced two years ago has passed by, and the use of video has exploded, to inform its community or its employees, despite the distance. Video can be used to interview your employees, to make a teaser for your next event, or to train your employees. It is one of the most entertaining and memorable forms of content.
But today, more and more companies are posting their videos on social networks. To stand out from the crowd, you need to get noticed and provide a unique experience to your audience. In this article, we give you some tips on how not to fail when you create video online.
Before you create video online, know your audience and its habits
Let’s be honest: if you have a shop, and your prospects and customers come directly to you, it will be easier for you to get to know them and understand them better. But if you only communicate with them via email or social networks, it becomes more problematic.
You need to know who you are talking to. This knowledge of your target will allow you to :
– better understand the expectations of your audience,
– the problems they encounter on a daily basis,
– adopt the right tone and language codes.
For this, as explained in the video above, there are several options:
– Track your audience on social networks (Facebook, Instagram, Tik Tok). First, see which social networks your audience is active on: this is very revealing. Look at what your audience likes, their interests, how they express themselves…
– You can also use tools like Reddit, which allow you to see people asking questions about your products.
– Otherwise, there’s always the good old telephone survey.
Before creating an online video, do not neglect the brainstorming phase (script + storyboard)
For any project, you need a roadmap. For video, this will be the script and storyboard. The script is a document on which all the written elements will appear: setting, costumes of the actors if necessary, dialogue, interactions between the characters, phrases or slogans used…
The storyboard, on the other hand, allows you to represent these elements in a visual form, because it is essential to have a visual idea of what is going on in the video, before starting anything, to represent it mentally.
When you create video online, showcase your employees, your company: seduce!
Why do you think video is nine times better remembered than a text message? Because it puts people first! We are much more receptive to humanising content than to something cold and impersonal.
For example: you have just welcomed a new recruit, and would like to introduce him/her to all your teams, to get to know him/her better? You can choose to conduct a Fast and Curious interview, asking questions in the form of dilemmas, and asking for spontaneous and quick answers, as in this example, with Sophie, Customer Success Manager at Pitchy.
Another opportunity to showcase your employees: your CSR policy. Does your company work for causes that are important to you? Do you help people with disabilities? The elderly? Are you trying to protect the environment? At Pitchy, we know that making videos consumes energy. That’s why we plant trees with every licence we sign.
Discover also the storytelling of L’Oréal, which anticipates environmental issues now.
Or a “live my life” format, to immerse yourself in the daily life of an employee, to see the person’s daily tasks. Ideal for attracting new talent.
Create different video formats for your different business teams
If you opt for video, don’t just create the same format over and over again: all your teams need to benefit from it, from events to HR to marketing.
For example, to make people want to join you at an event, encourage your event team to produce a teaser:
And a retrospective, to thank the participants.
For marketing and sales teams, use short video formats to present new products on social networks.
In short, as you will have understood, the video format is an opportunity to cover different trades and therefore different formats. The objective is to inspire your audience, to arouse emotion, and to create a feeling of identification around your brand.
Don’t forget to integrate your visual identity, so that people can recognize you
The video is an opportunity to leave your signature. You will have only a few seconds to capture the attention of viewers, who are already bombarded with messages on social networks. You should therefore personalise your video, for example, by including your own jingle and intro music (free of charge, which you can find on an online video editing tool). The motion design is also very important: these animated sequences will include your graphic charter (logo, colours, text font, etc.). The objective is to be identified immediately.
Use the right tool to create video online
A cost effective tool
This tool makes video editing easy, at an affordable cost. You will make economies of scale as you will be able to produce an unlimited quantity of videos with a simple license. Indeed, it is the ideal tool if you want to produce simple and unsophisticated videos in huge quantities.
An easy to use tool
An online video editor already contains ready-to-use templates that enable you to oversee your video production quickly. Also, you will be able to add your own film footage to obtain the result you want. This tool will make your creative teams autonomous in your video production process at a quick pace.
A versatile tool
With an online video editor, you will be able to produce several video formats, according to your wishes and your digital strategy: interviews, teasers, tutorials and how-to videos, onboarding videos, clips, or promo videos.
What about you? Would you like to create your videos online, with a video maker, an easy interface with customizable templates, and a stock library of music? Would you like to make perfect videos for youtube, tiktok videos or other videos? With Pitchy, for your future video ads, you will be able to import features, graphics, filters, files, transitions, and download your own photos and audio effects. With an online video maker, you can easily boost your video creation for your promos, to give the best experience on screen to your audience.
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