Make All Types Of Videos With Video Editing Website
By Marc Burger, Content Manager
For your company, thanks to a video editing website, you will be able to produce your videos yourself, rather than going through an agency.
- Interview video to welcome your new employees…
- …Or to talk about your CSR projects
- Greeting card videos, easy to make with video editing website
- Corporate video, to make storytelling
- Video tutorials (or training videos), to present a new app or a new product with the editing website
- Video editing website can also help you to make teaser, to attract your audience on your stand during corporate events
- Infographic video, to compile complex data for your teams
- With a video editing website, you can create snack content for your social networks, such as video ads or promotional stuff
- Internal communication videos, to strengthen the links between your teams, and onboard new recruits
All communication professionals will tell you that the covid crisis has profoundly changed the way we work, interact and therefore communicate with each other. Before the health crisis, we were used to being face-to-face all week, attending events, often at work, and participating in internal meetings for major announcements. But now more and more companies have to do this communication remotely.
And video, which has been used so much during periods of lockdown, is gradually becoming the most popular content, because it conveys emotion, thanks to the human element, and above all, because the message it broadcasts will be remembered much better than a text message or an email (90% vs. 10%).
Many companies are still reluctant to take the plunge. They believe that video creation is reserved for professionals, people who have mastered video shooting and editing. But today, it is possible for your teams to produce very good quality corporate videos, thanks to a video editing website.
With a video tool of this type, you will be able to make several video formats, thanks to pre-designed templates, allowing you to get the hang of it quickly, without being a video creation expert. Here are some examples of video content that you can create.
Interview video to welcome your new employees…
If you still do a lot of teleworking, your teams are remote, and you want to introduce new recruits, opt for video! You can even choose a more fun, less formal interview format to break the ice.
Do you know the Fast and Curious format? The aim is to present the questions in the form of dilemmas (dogs or cats? sea or mountain? morning or evening?…), to force the interviewee to answer spontaneously, and thus introduce the newcomers in a more relaxed way.
…Or to talk about your CSR projects
If your company is involved in commendable causes (planting trees, defending the animal cause, the disabled, the homeless, etc.), don’t hesitate to talk about it in video to reinforce your storytelling and your brand image. For example, at Pitchy, we know that video consumes energy. So for each license sold, we plant trees. The CSR project video allows you to highlight the employees involved, to pay tribute to them, as it were.
Greeting card videos, easy to make with video editing website
It’s hard to miss the tradition of year-end greetings. And what better way to showcase your leaders and teams than with video content? With a video editing website, you can add royalty-free music to create dynamism, and motion design to insert as an interlude between the sequences that you have filmed with your iphone/smartphone, a lapel microphone and a tripod.
Corporate video, to make storytelling
As mentioned above, your audience wants to know who you are. Today, to differentiate yourself from your competitors, it is increasingly difficult to differentiate yourself by price, or even by product. What will make the difference is your narrative, the way you tell your story (meeting the founders, difficult beginnings, vision…). Thanks to a short corporate film made with a video editing website, tell what makes you get up in the morning. This is the only way to attract new prospects and new candidates to join your adventure.
Video tutorials (or training videos), to present a new app or a new product with the editing website
As you already know, video metering is better retained. Until a few years ago, training meant bringing in a person for one or more days to train teams, interrupting their work.
The advantage of video training is that it can be accessed at any time. In addition, it can be divided into clear chapters (the trainees should be allowed to go back), ideally accompanied by quizzes at the end of each chapter, to see if the trainee has learned the lesson well.
These video tutorials allow newcomers to quickly get to grips with your tools, so that they are operational as quickly as possible.
Video editing website can also help you to make teaser, to attract your audience on your stand during corporate events
Do you want to invite as many people as possible to your next event? Do you want people to want to meet you at your stand? The best way to reach as many people as possible is to post a video teaser on social networks.
This teaser should not last long (ideally, less than a minute). And the art of the teaser is to say something, without saying too much. To give your audience a few pointers: the date, place, time, and stand number, for example.
If the video teaser is essential before the event, so is the retrospective, to show the highlights you filmed during the days of the congress, to show your teams talking with visitors, or participating in conferences. All these elements will be part of your storytelling, will allow you to thank the participants, and to attract others for the next editions.
Infographic video, to compile complex data for your teams
Today, marketing has become much more targeted. Before, we used to send messages on the classic media to target as many people as possible, without really measuring the impact.
Nowadays, marketing campaigns are mainly done on social networks, and data is collected in large numbers to see the relevance and effectiveness of campaigns.
But for most teams, these lines of data are often difficult to assimilate.
Infographic video maker helps you to bring together a number of figures in graphic form, with symbols and drawings. It makes them easier to understand, easier to see. It has a direct impact on the attention of your audience.
With a video editing website, you can create snack content for your social networks, such as video ads or promotional stuff
Your viewers are bombarded with messages as they scroll through their news feed on social networks. So it’s through video that you can hope to grab their attention, but only in less than seven seconds. You need to create short, impactful videos that have the main message right from the start, or at least have a start that is catchy enough to entice.
Internal communication videos, to strengthen the links between your teams, and onboard new recruits
Missions, common values… These are the ingredients that the DNA of your company of your company, and that you need to you need to assert both externally and both externally and internally. In video, you demonstrate, you embody, and you make your positioning more concrete to your internal audiences.
What about you? Would you like to make video editing easy? To become a regular Pitchy user? Would you like to use a software, a simple interface with many features, with a wide selection of transitions, an easy-to-use online video editor to make perfect videos for youtube ? For your upcoming corporate clips, Pitchy will be the perfect device: you will be able to add audio, photos, watermark, timeline and resolution. If you are facing a lack of creativity, you will also have access to a media library, where you will be able to download and import pictures.Features, features, and more features for your video clips!
The use of video marketing is exploding! 85% of marketers use it and rightly so, as 7 out of 10 consumers prefer this format to discover a product or service (Wyzowl 2020).
We've listed the major trends for 2022 in terms of video formats for you, and it's good timing, because Pitchy allows you to cover them all! 😉
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