How To Make A Video With Animation?

Video is dynamism, it is the content that brings dynamism to your communication strategy, both on your website, during your events, and on your social networks. Video communication allows for a warmer, more human immersion, the highlighting of your employees, and above all: the highlighting of your brand identity.

But it would be wrong to think that video is limited to a series of filmed sequences. Something else must be integrated between these sequences to make the whole thing more attractive. And that’s where animation comes into play in your video.

The objectives of this article (to guide you to success, and to make great stories) are simple: first, to tell you in detail why you need to integrate animation into your video, to make it more effective. Then, we will explain how, via dedicated platforms, via an online video editor or an app for beginners (available for several users, encouraging collaboration, at a reasonable pricing), you can quickly integrate your animation elements, and make awesome content with best features for your business. And remember: you don’t have to be professional animators to use this great tool, and the goal is not to make advanced animation like if you were an animation studio!

But first, why include animation in your video?

Eye-catching animation templates bring dynamism between your filmed sequences, and allows you to separate them

This is perhaps the most basic point, but probably the most important. With online video editing software for businesses, you will be able to integrate the scenes you have filmed with your smartphone. You will also have captured the sound with a lapel microphone, to make sure that what is said is sufficiently audible during the video.
But your video should not be just a succession of filmed sequences. In between these sequences (for example, answers to different questions), you will need to integrate other sequences. In a video interview, the sequence relating to the question asked is often in the form of animation templates, as in this video interview.

Most of the time, complex ideas are more easily retained in animated videos, in infographics, in explainer videos, rather than diagrams

If you are really old school, your first instinct may be to compile a set of data in complex Excel spreadsheets or sometimes boring Power Point presentations.
90% of a retained message will be retained by your community or viewers, compared to only 10% of a text message. And if you add video, your content will be even more compelling, while still being suitable for a formal, professional context.
Making a video is already bringing a more dynamic message. And adding animation to compile the most important data makes it much easier for your audience to learn and remember, as in this example, made with the online video maker Pitchy.

Animation is an opportunity to highlight your graphic charter, your corporate identity

These animated sequences are not insignificant. A company’s identity is not limited to what it sells, but to the graphic codes that characterise its communication media. During these animations, use your graphic charter (colour palettes, text font, etc.). This way, viewers will be able to identify you easily in your next videos, as they are already familiar with your company.

Choose an interface that allows you to integrate animation elements and other features

When you get to the Pitchy tool, you can start by clicking on the “New project” button, which will redirect you to the choice of graphic style, the colour palette to match your branding codes, and the sound, for the voice-over, and subtitles.

Choose appropriate video templates for your video

On the Pitchy platform, you can already select a predefined template with the main sequences of your future video. Of course, on the visual above, you can see the Pitchy logo, but you can obviously replace it with your own, throughout the video (in the intro, in the outro, and even during, in a corner).
Once you have chosen the graphic style, you can add different sequences of your choice:
– chapters,
– features,
– screenshots,
– description,
– podcast (if you want to add some),
-or any other custom footage.

Choose the elements you want to include in your animated sequences: avatars? Emojis? Branded graphic sequences? Images? GIF?

Once you want to modify a transition, you can add a graphic element to it by clicking on “Import an icon” at the bottom left: you can therefore add an emoji (to reinforce the emotional aspect), your logo or a photo of one of your colleagues. In short, anything that will contribute to enriching the animation of the video.

As professional animators, synchronise your animated elements with your video rushes

Once you have added the elements you want in your animation sequences, you will need to synchronise them with the filmed sequences. In fact, it is mainly a question of linking an animated sequence with a filmed sequence, to give dynamism to your content.

As professional animators, add music, voice-over and subtitles to give your video a dynamic feel

Once the animation and the sequence of sequences is ready, we have to think about the sound. With the online video editor, you have the possibility, at first, to add music, because animation without music is a bit soporific. You will have at your disposal a playlist ranging from rock to electro, through funk and hip-hop.

You will also be able to import a voice-over, which you have previously recorded on an audio file.

The other interesting feature for sound on Pitchy is text-to-speech. This feature allows you to write your text, which will then be transcribed into voice-over. You can of course set the voice you want, including whether you want a male or female voice.

What about you? Would you like to create your own corporate videos with animation and video templates? We do not have a pricing page on our website. To create your own video templates and make video posts on social media, request a demo of Pitchy now!