The employee interview is a video format that can be easily internalised. The video project manager must, however, choose a convincing and dynamic format that highlights employees. How do you ensure that the video reflects your corporate culture? We have identified for you some successful formats that can be used for an employer brand strategy. A bit of initial advice: for your project to be successful, involve your employees in the shooting of the video. For example, you can let your staff interview each other. You can even let them take the initiative of writing the video script. If the communication objective is clearly defined, your employees will know better than anyone else how to address the subjects they deal with on a daily basis and provide testimonies as to the pleasant or sensitive aspects of their jobs. In addition, a peer-to-peer interview will give your interview a touch of familiarity

For many years, corporate communication was limited to public relations, media relations and events. This kind of communication had a limited number of targets, including internal audiences (employees, shareholders, etc.) and external audiences (customers, prospects, suppliers, influencers, bankers, investors, opinion leaders, etc.). Social media and the breakdown of communication silos in corporations have undermined this traditional corporate communications model. Nowadays, it’s much more difficult to communicate but, above all, it has become much more complicated to be heard and believed. As a result, corporate communications has become increasingly strategic. And this is reflected in company organisation charts: in 2013, half of corporate communications directors were members of executive committees. In 2018, this proportion increased to 65% (8th corporate communications survey, Harris Interactive, 2017).

Armed solely with their graphic charter, companies mistakenly venture into video production without having taken the time to establish a video charter. A video charter comprises a set of elements to be defined in order to effectively design your video: movement, changes in typography and colours, transitions, etc. This section lists all the prerequisites for venturing into video creation, through 10 questions.

How do you write your script? How do you prepare what you are going to say? How do you prepare your filming location? How do you coach your employee in front of the camera? Our best practices are explained in this tutorial written by our video experts.

What are the advantages of video product presentations? Below is a list of 7 good reasons for adopting this best practice in your marketing and business strategies.

How to produce your product video The Content Factory has listed and analysed a typical panel of product videos to give you inspiration and tips for making product video scripts.

What are the trends in motion design in 2019? The Content Factory has selected several styles that are currently popular and some examples for including motion design in your videos.

The current impact of video wouldn’t be possible without the use and inclusion of motion design. Motion design or animation design can be defined as “the art of giving life to graphics,” i.e. putting graphics in motion. In other words, motion design is used to extend the use of graphics to the audiovisual sphere. Creative work is currently done in all industries. Motion design is used in typography animation, the animation of visual identities and 3D graphics, graphic interfaces, web sites, smartphones and the animation of pictures or videos (transitions, intro, outro, etc.). Motion design is a discipline that has become widespread over the last 15 years with the advent of digital technology, but has existed since the beginnings of animation. Today, the discipline has become essential, including in BtoB communication.

Why should you provide a video experience to share your highlights? Because your target audience will remember your news more easily! Video is a medium that can be used to convey key messages in a positive, popular way. The purpose of these videos is to increase brand recall and generate brand loyalty or increase participation in your events or projects. If your video’s a hit, your audience will want to talk to their community about you. So this content is essential for your reputation, employer brand, internal communication and even your digital transition.

How do businesses communicate about their highlights? Content Factory has identified the main communication channels and media for you. Here’s our analysis.

Rather than retreating from public view, companies are increasingly communicating on topics that are sometimes far removed from their core business. So communicating about highlights and celebrating them allows companies to associate their brand with new topics. This makes it possible not only to supply their news feeds with new content but also to anticipate the contents to be produced as much as possible. The technique also has the advantage of working simultaneously on several communication projects such as e-reputation and the employer brand. But certain rules should be followed.

To support employees and overcome their resistance to change, it’s important for training centres and departments to find the right mix of training tools. This requires the implementation of many different processes, including the establishment of an LMS platform, the use of new tools and educational media, in-house creation of training courses, collaboration with a firm specialising in change management and the implementation of new digital projects.

No matter how user-friendly a new tool may be, a quick training process always helps to facilitate its use.

Digital transformation projects involve various changes for employees and executives, from new tools to new management and new partners.

What are people talking about in 2019? And how? These are two questions that were answered by Content Factory as we decoded the latest trends in corporate communication. The role and objectives of corporate communications are more clearly defined in companies, according to Harris Interactive’s 8th corporate communications survey. As a result, corporate communications departments have about fifteen different goals related to global communications management, events, e-reputation and crisis management.

Video and corporate communications go hand in hand. They make a perfect match, provided that you stay away from overly conventional strategies. To overcome this obstacle, Content Factory has identified several trends that illustrate how companies reinvent their corporate communications.

In what situations and business contexts should you use product presentation videos? What are the best formats? What rules need to be followed? The Content Factory has created a list of all the prerequisites for using this kind of video as well as trending formats.

Below is a list of 5 communication tools that will become essential.

Companies have generally started to create videos for their marketing communication before using them for internal communication. Compared to traditional internal Intranets and emails, video is a much more effective way to engage employees. Video is the essential tool for any company that aims to improve communication within its departments.

The digitisation of communication methods, the proliferation of spokespersons and the advent of the social media are profoundly changing the objectives of communications departments. What are the challenges in 2019?

Beyond the classic MOOCs and SPOCs, video has diversified in the world of training with the video tutorial boom, the popularisation of micro-learning, feedback video interviews, etc., making this medium an essential tool for meeting all your training needs. Video can be used effectively in each stage of your training plans. Depending on the training diagnosis, you will be using video at the best time for the participant to fully benefit from the qualities of the format. Below is a list of the 5 training methods that can be used to integrate video into your training plan.

Soraya Cabezon, Head of Content at the think tank EBG, explains why you can’t have an event strategy without video.

Netflix learning, holistic training on soft skills and micro-learning... Discover the 10 trends in 2019 that are pushing the boundaries of corporate training.

According to a 2018 international survey by Cegos, 89% of corporate employees believe that technological developments are changing the nature of their jobs. And 73% of HR managers in France have begun to reflect on the impact of technological developments on jobs and skills. In their view, a lack of skills is a new major risk for companies. It can hamper a company’s ability to transform or grow. This risk has become one of the main challenges for corporate training in 2019. Below is a list of 5 issues that need to be addressed in order to be better prepared.

In this article, we propose different video communication strategies that can replace those of traditional communication media (PowerPoint / computer graphics / printed testimonials, etc.) in addition to strengthening in-person and event communication strategies.

Your communication strategy is an important part of your approach to change management. It’s important to develop general communication with the support of management to establish the strategic vision for this transformation. This communication must then be supplemented by more targeted messages involving business sectors and practices. This type of content should ideally be designed by business line ambassadors, sponsors and managers involved in the project.

According to a study from 2015 – yes, that early! – companies with the highest level of digital maturity were 26% more profitable than others and had a 12% higher valuation in financial markets compared to their counterparts (in La transformation digitale des entreprises, les bonnes pratiques, Eyrolles, 2015). That is to say, company performance and competitiveness relies on their digital transition. The digital transition specifically involves three challenges: digitising company departments, exploiting data in all departments and establishing a new customerfocused business approach.

In the digital age, the communication mix supporting your event strategy is just as important as the success of your event on D-Day. In this mix, video can be used in many ways to support your events, advertise them and make them last. Event videos are thus the keystone of your communication, because they allow you to create a visitor experience and engage your public in the long term.

An event is, by definition, a short-lived key moment. So your related communication plan must bring it to life before, during and after it takes place in order to achieve the best possible ROI.

Snack or long form? What types of content are preferable on social networks? What role does video play and why adapt it to the new modes of consumption on social networks?

How can you cover the whole of the buyer's journey with video? What is the most suitable content for each step of the funnel? How can you build your editorial planning accordingly?

Videos of employee interviews provide candidates with a valuable amount of information allowing them to imagine themselves working at the company in an immersive way. It is a good recruitment tool in 2019, implemented by large groups, innovative companies, recruitment platforms and job boards.

What role can video play for the employer brand?

ZOOM is one of our new event formats that allows you to concretely address a major video creation theme. ZOOM #2 by Pitchy took place on Thursday, 6 December 2018 and focused on speaking in front of the camera: how to prepare, frame and coach for a successful video interview. 

ZOOM is our new custom-made event for Pitchy clients. It includes two main parts: a speech by an expert on a key topic of B to B video and an exchange between our clients and our team of customer success managers. Paul Prache, Director and founder of Wotan Studio, was our guest of honour for this first ZOOM. And for this first edition, Paul Prache tackled the following theme: “How to Write a Proper Script”.