70+ Question ideas to ask for an original employee testimonial video

Letting your employees speak for your company is more than just a trend. It's become natural for all brands that want to show what really happens behind the scenes. An employee testimonial video allows you to create a strong connection between your company and those discovering it, highlighting what makes you unique with sincerity and authenticity.

This format naturally fits into your communication ecosystem and becomes a powerful driver of visibility, both internally and externally. An employee testimonial video doesn’t require expensive equipment or a large budget: a welcoming setting and a natural tone are all you need to get started.

Now, let’s get to what really matters: which formats should you choose, and what questions should you ask to create an employee testimonial that truly stands out?

Why are employee testimonials such a powerful format?

The employee testimonial is a powerful way to share authentic professional insights and now serves several key purposes:

• to present a team, its role and its projects, when you wish to recruit someone,
• to set the tone, the identity of your company, before a job interview,
• take advantage of the filming to give a behind-the-scenes glimpse of your offices and work environment,
• get to know your employees better, often in a lighter tone, by sharing moments from their day.
• to introduce new recruits in a friendly way, in a supportive environment, while maintaining spontaneity.

Interns, technicians, administrators, accountants, sales teams, support staff, executive assistants, account managers… everyone can be involved.

Keep these key figures in mind:

• By the end of 2025, video will account for 82% of internet traffic
• Viewers retain 95% of a message when it’s delivered through video, compared to just 10% when it’s presented as text.
• 82% of people say watching a video has convinced them to buy a product or service

So how do you keep things fresh and avoid falling into repetitive, monotonous questions? Here’s what you need to know about the key elements to include in your marketing strategy:

What are the benefits of employee testimonial with the right questions?

You don’t need a movie studio to create an employee testimonial. A simple setup is enough: a smartphone, a clip-on microphone, a tripod, and most importantly… the right questions. Anyone can do it, even without video experience.

This format works because it focuses on authenticity. These are not actors, but your own team members. They know your company from the inside and can talk about it honestly. The result is natural and engaging content.

Here’s why video employee testimonials are becoming an important part of your communication strategy:

• It brings your company culture to life by showing your values through real employee stories.
• It creates a strong sense of belonging with a simple and friendly format, often filmed from the waist up.
• It highlights your team’s skills with a custom script focused on their daily work and achievements.
• It adapts to all your needs: onboarding, job presentation, CSR projects, employee challenges, creative formats, and more.
• It can be shared everywhere: LinkedIn, YouTube, internal newsletters, career pages, or even at your booth during events.

How can you prepare your employee testimonial?

Before you start filming, it’s important to set a few basics in place to make sure the video employee testimonial goes smoothly.

This preparation helps avoid problems and makes the person being filmed feel more comfortable.

The goal? Create a clear, professional, and friendly environment. This includes asking a few simple but essential questions:

• What is the goal of the interview? (to present a job, highlight a project, welcome a new employee, etc.)
• What is the ideal filming time? And the final video length?
• When and where will the interview happen?
• What are the validation or editing steps planned?
• Does the person being filmed want to review or approve the final version before it is shared?

Clarifying these points from the start helps avoid issues and makes the filming process smoother. It also helps everyone feel more confident, even in front of the camera.

Need a step-by-step guide to get started? Here’s how to record a video interview from start to finish.

What kind of questions should you ask in an employee testimonial, depending on the profile?

A video employee testimonial to welcome a new hire

If you’re welcoming a new employee, it’s important to go beyond basic questions and really introduce them, especially internally, to help them integrate into the team (and include a fun anecdote, always in a positive way).

Your onboarding script should be dynamic and original. Look for inspiration to stand out and make a strong impression on future candidates. That’s the goal.

It’s best to mix professional and personal questions to keep things light. You can start with general questions, then be more creative and encourage open, honest answers:

• What made you apply for this job?
• Describe your role in three words.
• What’s your background?
• Where did you study? What did you study?
• Where have you worked before? In which industry?
• What is your education or training?
• How old are you? (optional)
• Which team do you work in? What is your current role?
• What are your main tasks?
• What project are you working on right now?
• What does a typical workday or week look like for you?
• How would you like to grow in your career?
• How would you describe the company in a few words?
• What motivates you in the morning?
• What is your motto or personal philosophy?
• What are your main professional challenges?
• What do you expect from this new role?
• If you could choose a mentor, who would it be?
• When was the last time you laughed a lot?
• What’s your favorite movie quote?
• What’s your guilty pleasure?
• What is your hidden talent?
• If you had to bring three things to a desert island, what would you choose?
• On a scale from 1 to 10, how would you rate your welcome at the company?
• What’s your favorite movie?
• What is your greatest strength?
• What has been your best moment since you joined?
• What are your hobbies?

Employee testimonial to talk about a job or role in the company

Start with questions about the person’s job and responsibilities within the company. This helps introduce the employee and their role, while also sharing useful information about current projects and recent achievements.

For example:

• Can you describe your role and responsibilities in the company?
• What does a typical workday look like for you?
• What projects are you currently working on?
• Can you share a recent achievement that you are proud of?
• What is the biggest challenge you have overcome?
• If you had to describe your job in three words, what would they be?

Example of a job presentation:

The Job Battle interview

The idea behind this type of employee testimonial is to create a kind of virtual face-off between two people with the same role, but in different companies.

The goal: is to compare their answers to a series of questions, such as: their background, the key skills needed for the job, their biggest challenges, their role in a few numbers, or the question they get asked most often.

Discover the Job Battle between two logistics managers: Jonathan (Les Raffineurs) and Sophie (HEINEKEN France). Then, between two communication managers.

Employee testimonial to showcase company culture

Here, it’s important to distinguish between company culture and CSR, even though both can be included in the same video interview. CSR is about actions and concrete initiatives (what the company does). Company culture is about your internal values and what you stand for (for example, equality between men and women, or the environment).

For example:

• How would you describe the company culture?
• Can you share a meaningful experience working with your team?
• What advice would you give to new team members to help them fit in?
• If you had to describe the company culture in three words, what would they be?

Employee testimonial to give a voice to your leaders

Interviewing people in your company also means talking to managers and co-founders. It allows them to share more about themselves and connect with the audience. This transparency helps build trust and can reassure candidates (or even clients), who often see leaders as distant or too formal.

If your company has several founders, it’s even better to interview them together to create interaction.

You can start with deeper questions:

• How did you meet?
• How did you come up with the idea?
• If you had to describe your concept or product in three words, what would they be?
• Is it okay to have doubts as an entrepreneur?
• What challenges have you faced?
• Can you share a failure that taught you a lot?
• What qualities do you look for in future employees?
• What career opportunities do you offer to candidates?
• Do you have any advice for candidates?
• What has management taught you?

The goal is not to answer quickly. If your founders take time to explain and share more, the interview becomes even more interesting, as shown in this interview with Benjamin Chouraqui, co-founder of Pitchy.

To make your employee testimonial more dynamic, you can also include more quick and light questions, either in the same interview or in a separate video if it’s easier.

For example:

• Field work or office work?
• Work or politics?
• Pride or ego?
• Formal or informal?
• Vertical or horizontal organization?
• Idealist or optimistic?

And of course, you can also reuse the questions suggested for candidates above 😉

Why is it important to talk about your founders?

Tout simplement parce que, sans eux, la belle aventure Simply because without them, your company would not exist. Today, in a very competitive market, especially if your competitors offer similar products or products that are hard to present online (like perfume), storytelling becomes essential.

Employee testimonial to highlight your CSR

If your company supports important causes (for example: gender equality, ecology, the environment, equal opportunities, etc.), it’s important to give a voice to your leaders, as they are your best ambassadors.

For example, take a look at this interview with Benjamin Chouraqui, one of the co-founders of Pitchy:

Here, focus your questions on why the founders support these causes:

• Why did you choose to support gender equality?
• Why do you take action to reduce CO2 emissions?
• Why focus on issues like school bullying?
• Why is equal opportunity important to you?
• Why do you support solidarity or environmental causes?

Then, go deeper to understand what the company actually does:

• What are your concrete actions for gender equality?
• Do you know how much carbon you saved last year?
• Can you measure the impact of your energy savings?
• Can you see real progress in gender balance in your company?
• What feedback do your clients give about your CSR commitments?
• Do you work with associations on a regular basis?
• You are involved in the [project name] project what does it involve exactly?

Employee testimonial as a recruitment tool for future talent

If you want to share recruitment videos on platforms like LinkedIn or Welcome to the Jungle, you can ask questions such as:

• What qualities do you look for in future employees?
• What career opportunities do you offer to candidates?
• Do you have any advice for candidates?
• How can someone prepare for an interview at your company?
• How do you encourage team spirit within the company?
• Do you prefer after-work drinks or team-building activities?

How to prepare an employee testimonial

To prepare an employee testimonial, it’s important to choose questions that highlight the person’s personality, skills, and experience in a natural and engaging way.

Here are a few steps and examples to help you:

The 7 Steps:

1. Understand the person: Before the video employee testimonial begins, take time to learn about their background, interests, and achievements. This will help you ask relevant questions and create a complete profile.
2. Define your goals: Identify the main topics you want to cover in the video employee testimonial, such as professional achievements, challenges, passions, and values.
3. Choose the right setting: Pick a place that feels comfortable and relaxed, where the person can speak freely about their experience and thoughts.
4. Create a comfortable atmosphere: Before starting, connect with the person by explaining how the interview will go and helping them feel at ease.
5. Ask open questions: Focus on open-ended questions that encourage the person to share stories and personal thoughts. Avoid yes/no questions.
6. Listen actively: Pay attention to the answers and ask follow-up questions to go deeper or clarify certain points.
7. Stay flexible: Leave room for spontaneous moments. Sometimes, the best parts come when the person speaks naturally and freely.

Company’s identity and building a genuine connection with your audience. It only takes a few minutes to create a moment that naturally highlights your team. This format works because it puts people front and center: your employees embody your brand, and through them, your culture comes across as authentic.

Video interviews allow you to highlight your company while creating a real sense of connection. All it takes is a sincere conversation to capture attention and inspire a desire to join what you’re building every day.

Discover how Pitchy helps you create videos that reflect your brand, simply and without relying on a technical team.