Online video creation: involve your teams
By Marc Burger, Content Manager
You are a company and have just decided to make video creation using an online editor. This tool, intended for professionals, has been specially designed so that the members of your company can make their own videos, without technical skills, and whatever their job is.
You are a company and have just decided to make video creation using an online editor.
This tool, intended for professionals, has been specially designed so that the members of your company can make their own videos, without technical skills, and whatever their job is. Whether it’s for an HR recruitment video, a teaser on social networks or a staff interview, the online editor makes it more accessible to everyone 🙂
But above all, it’s an opportunity to internalise the production of videos, by trusting your employees. We’re telling you why 🙂
Your employees learn new things
If you choose to outsource this mission, the employees concerned will learn how to use the online editor and will be able to edit their own video creation in the future.
For example: your HR department wants to do an employee interview to introduce a job and integrate it into their recruitment strategy. Someone from HR will have to use an online video editing software to do the first interview. They will have to:
- decide who you want to interview,
- choose the questions you want to ask,
- pick a video format,
- choose a template,
- choose a background music,
- divide the different rushes of the video,
- add subtitles,…
Once the first video is completed, the online editor will have no more secrets for your HR team. They will be able to reproduce this format for their recruitment strategy, both on social networks and on websites such as Welcome To The Jungle, to attract the perfect candidates 🙂
By making video creation online, your employees will increase their skills, and feel that the company wants them to grow through these new projects.
They are not alone
Indeed, if they use online editing softwares, your employees are coached to fully understand the platform. The goal is to allow them to manage the tool independently (Do It Yourself method).
Your teams are entitled to communicate on your behalf
Who better than your employees to communicate about your company?
If you use an agency, you will be dependent on the decisions made by their artistic direction. They may misunderstand your message or your brand identity. This can lead to content that is difficult to understand, or far from your expectations.
Your employees, on the other hand, know who you are, especially if they have been with you for several years! They are aware of:
- your history,
- your brand identity,
- your target,
- the way you address your target,
- your recruitment needs,
- your current projects…
For you, it’s a time saver, because you entrust the video editing to people who know you and are able to meet your needs.
You commit to them on the long term
By entrusting the video creation to your employees, and by making them participate in these videos (corporate, interview…), they become actors and ambassadors.
They will feel much more involved in your communication strategy, and will become ambassadors of your brand on social networks.
You control your costs and your time
If you fully internalise your video production, you are no longer dependent on an agency to create content for you.
You will benefit from two main advantages:
First of all, the cost. These agencies often have very high rates, even though you benefit from a certain expertise. In the end, you risk paying a lot of money for a single video.
These costs are often an obstacle for small companies that do not have the means to invest much. On the other hand, if your employees use an online editor, they will pay for a license of a year or more, and can produce as much content as they want.
The second advantage is that it saves time. Instead of going back and forth with the agency, you can make your changes quickly within your teams, without using a service provider.
Thanks to the editing software, you have a tool for the whole company: you gain agility.
Is your company interested in online video editing? Request a demo of the Pitchy solution
- You spend too much time creating videos,
- You are now aware that video communication is key but you are missing the skills,
- You are wondering whether to produce video content in-house or outsource it,
- You are looking for the ideal solution for your current and future video needs.
- Complete demo
- Examples of customer video creations
- Offers and prices