How can employee interviews communicate your company's corporate culture?
By Nicolas Pagniez
The employee interview is a video format that can be easily internalised. The video project manager must, however, choose a convincing and dynamic format that highlights employees. How do you ensure that the video reflects your corporate culture? We have identified for you some successful formats that can be used for an employer brand strategy. A bit of initial advice: for your project to be successful, involve your employees in the shooting of the video. For example, you can let your staff interview each other. You can even let them take the initiative of writing the video script. If the communication objective is clearly defined, your employees will know better than anyone else how to address the subjects they deal with on a daily basis and provide testimonies as to the pleasant or sensitive aspects of their jobs. In addition, a peer-to-peer interview will give your interview a touch of familiarity
The Konbini Fast & Curious: a short and effective format for corporate purposes
This is the type of video that made Konbini well-known. It is based on an intro and outro of a few seconds in motion design, then 10 to 15 closed questions in the form of a dilemma: Do you prefer sweet or salty crepes? Open spaces or closed offices. What are the strengths of the format? Its impact and duration (less than one minute). The “Fast & Curious” is above all a format that is rather simple to produce. Your script consists of alternating personal and off-the-wall questions with corporate questions. Employees do not even need to be briefed before shooting. It is an effective format for quickly presenting a job and the employee’s personality.
The Fast Life: to bring out personalities during recruitment
Fast Life is one of the viral formats created by Konbini. With regard to the script, it is not very different from “Fast & Curious,” except that you ask open questions. “Fast Life” focuses on the personal tastes and major life stages of the interviewee. How do you draw inspiration from this format? “Fast Life” can be adapted to ask questions about the professional background of your employees. This video will highlight your recruitment policy and profile diversity. It is a customised format for showing the diversification of your recruitment and to avoid “cloning.”
One minute with . . . or the 3QAs or the clash of jobs: formats to showcase your corporate culture
The “3QAs,” “clash of jobs” or “One minute with” are short and fun formats that should be filmed as a video meeting.
We thus advise you to ask the same questions to the various speakers. This compilation can therefore include a series of interviews with employees of the same department to describe the work environment and methods. You can also choose to interview employees from different areas to reflect the work environment in the company.
The “clash of jobs” video shows two people with differing points of view on the same job. This type of interview is a good practice implemented in particular by Welcome to the Jungle, a platform and recruitment medium that posts interviews on the key functions of recruiting companies. It is an effective way of presenting your company, its employees and services differently.
The mobile or contextualised interview : to highlight the environment and employees
A rather traditional question-answer format is used for the script. The originality of this format lies in the core idea of highlighting your employees, your department and your work environment at the same time. It can be in the form of a trendy “Camera Café” in your lounge area or office. Or an interview that showcases your product. One of the most famous examples of contextualised interviews is the video of “Simone,” an official spokesperson of the SNCF, whose interview takes place in the first class area of a TGV (high-speed train). It is also useful for product placement in employer brand videos!
Brut-style interviews: an ultra-pro production for special occasions
Brut is a viral medium that only broadcasts video on social networks and provides meticulous interview formats. With a duration of 3 to 5 minutes, this journalistic format is a formidable format in terms of production. Brut films the interviewee by zooming in and out throughout the duration of the shoot. This trick can be used to provide alternating shots (medium shots and close-ups) without working on transitions while providing close-ups of the face during the interviewee’s responses to better capture emotions.
These videos are consistently subtitled and include a set of keywords that contextualise the answers. They also use shots of illustrations to build on the interviewee’s responses. In addition, the volume of the music in the video changes according to the different shots, creating an atmosphere that is appropriate to what is said in the interview. This type of interview can be used, among other things, for management announcements.
The long QA (question-answer) format for management interviews
Long QAs can last for up to 20 minutes. This format is similar to journalistic formats used for celebrity testimonials. Keep in mind that 20 minutes is a very long time for a video. The questions must therefore be used to draw out new, valuable information. Production questions are a classic format based on a fixed shot your employee, livened up by filmed or animated illustrations, with an intro and outro. The originality of the format lies in the preparation of the script. The idea is to have all the questions answered without the interviewee having viewed them beforehand. The interview thus makes it possible to deliver transparent and sincere content. This is one of the preferred formats for spreading a corporate message on a large scale.
The GRWM (get ready with me) video : for a peek into the lives of employees
A making-of type of video with a hand-held camera (don’t forget your stabiliser!). This video format is used to show YouTubers getting ready for their day. The format is ideal for describing the tasks and job of an employee. Or for promoting the work of a manager. One example is the work of communication professional Isalou Beaudet-Regen who went even further by making videos of managers from the time they wake up, called “morning magic.”
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