Why are video interviews useful?

The interview video allows you to humanise your communication while bringing transparency to your message. It can be through customer experience feedback, expert testimony, employee interview, or business presentation. Whether internal or external needs, interview videos have an increasingly significant role in companies' digital communication strategies.

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Different use cases for video interviews

Customer Testimonial

Line-of-business presentation

CSR Projects

Numerous interview templates by Pitchy

Customer feedback

Customer feedback is very precious. Few clients take the time to send a message regarding their experience, while many potential clients would like to know if they can trust a company. The best way to highlight your company’s professional approach and quality of service is to possess a testimonial video from your former or current clients and make it available. As videos have a larger impact than text, your trustworthiness will be developed.

Speeches from company’s executives

As representatives and spokespeople, the company leaders or executives greatly affect your brand image. They will most likely be the ones to speak in public during events and within the company. Their message should be about the company’s philosophy and how the business was developed. Make sure to record those speeches and do an interview of the company’s leaders to show potential clients a polished side of your business.

94%
of people under 35 years-old watch videos

Employee video interview

Since a company is not only made of leaders it can be a good idea to highlight employees. During an interview you can ask them their experience about working at the company or what their favourite parts of the jobs are. Those testimonial interviews are very useful in case of a recruitment process. Applicants want to know more about a company’s environment before sending their resumes.

Job presentation

Does your company have unique jobs? Do you want to showcase special skills in your business? Video is the perfect tool for that! This customisable medium can include video recordings, sounds, texts, and infographics. The best way to explain a complex concept is to mix all these elements in a testimonial recording. These videos will be an excellent help for potential clients to understand the activity of your company.

Speeches from experts

The image you want your future client to perceive is a professional one. Having testimonial videos from experts of their field is a considerable asset that you should use to improve your influence amongst your competitors. Displaying an expertise on a topic is almost effortless with an online video editor such as Pitchy and is valuable for a digital communication strategy.

E-book: Tips for making a compelling Fast & Curious interview

When to use a Fast & Curious interview?

> Employee interviews
> Director/Decision-maker interview

How to design an effective Fast & Curious
interview?

> Scripting
> Framing
> Filming

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The 6 key stages in the storyboard

Set the objectives
Think about your messages
Know your audience
Anticipate the distribution
Set a duration
Speaking to the camera or voice-over

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