Why will a video tool help employee advocacy in your company?
By Marc Burger, Content Manager
With a video tool, you can take control of your internal video creation, and your employees will feel more involved.
First of all, a definition is in order: what is employee advocacy? Well, it’s simply the involvement of your employees in your communication strategy, both internal and external.
For example, when your teams share your content on their social networks, that’s employee advocacy.
Today, thanks to an easy-to-use video tool, companies can take control of their video creation without having to call on an agency. By using this video tool, they train their teams, which will reinforce employee advocacy.
Remember: always involve your teams.
What exactly is this video tool?
For most companies, the first reflex when it comes to making a video is to call on a specialised agency. But today, there are tools that can be used by your internal teams.
The tool in question will allow you to adapt these video formats and, above all, to integrate your graphic charter, your templates, your voice over effects and your subtitles.
This tool is designed for people who have no particular technical skills in video. It is a video tool for non-professionals.
With in-house video creation, your teams learn new skills
If you entrust your employees with the task of creating videos, they are sure to gain in skills: they will take control of the tool and become completely autonomous when you need to create videos such as teasers for your events, employee interviews for recruitment, or a video to present your product, or train other employees internally, for example, through infographics.
It is not only a question of skills, but also of confidence
Entrusting your employees with this recurring task proves that you trust them more, because they know your values, your expectations and your brand identity. This is very important: evangelising about your brand and products starts internally. And your employees will be your best ambassadors, if they believe in what they do, and if they know that you believe in them.
Not only do they learn new things, but they also become actors in your videos
When recruiting, to attract candidates, it is important to present the jobs concerned, to talk about the company’s values and current projects. And who better than your employees to talk about these subjects?
By asking your teams to do this, you are highlighting them, and they will feel it in an extremely positive way: you are highlighting their job and their missions. In a way, you are putting a face on your company’s success.
Then, when your video interviews are edited, and you need to post them on your social networks or recruitment sites, it will be easier to get your employees to share this content, in which they or their colleagues appear.
Take a look at this business portrait of our Customer Success Manager, Sophie. By highlighting your employee in this way, you make them want to share with their qualified network, and thus attract qualified talent as well.
Or this interview with Martin, HR manager at Pitchy, on the company’s CSR projects, namely planting trees to offset the carbon footprint of video consumption. Again, you highlight the employees involved in your company’s causes, you showcase their actions, and you make them your ambassadors.
Would you like to create your own videos, showcase your salaries, and involve them in your video strategy? Request a demo of the Pitchy tool now!
- You spend too much time creating videos
- You are now aware that video communication is key but you are missing the skills
- You are wondering whether to produce video content in-house or outsource it
- You are looking for the ideal solution for your current and future video needs
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