Employee advocacy: how to engage your staff?
Video solutions
Department
•Marketing
•Internal Communication
•External Communication
•Training Video
•Human Resources
•Customer Relationship
•Digital Video
Industry
•Real Estate
•Bank & Insurance
•Audit / Consulting
•Telecommunications
•Manufacturing
•Public Service
Product
Templates
•Presentation
•Snack Content
•Interview
•Tutorial
•Teaser / Highlight reel
•Intro / Outro
•All templates
Features
•Video capture
•Video editing tool
•Video styling tool
•Motion design
•Subtitles
•Mass rendering
•All features
Resources
•E-books
•Webinars
•Case Studies
Blog
About us
Demo
Login
fr en
Employee advocacy: how to engage your staff?
Video solutions
Product
Resources
Blog
About us
Department
Marketing
Internal Communication
External Communication
Training Video
Human Resources
Customer Relationship
Digital Video
Industry
Real Estate
Bank & Insurance
Audit / Consulting
Telecommunications
Manufacturing
Public Service
Network communications
Templates
Presentation
Snack Content
Interview
Tutorial
Teaser / Highlight reel
Screen recording
All templates
Features
Video capture
Video editing tool
Video styling tool
Motion design
Subtitles
Mass rendering
All features
E-books
Webinars
Case Studies
Login
Demo
fren
Pitchy    Resources    Blog    Employee advocacy: how to engage your staff?
11 juin 2021

Employee advocacy: how to engage your staff?

By Marc Burger, Content Manager

Employee advocacy is about encouraging your employees to share and interact with your content. We explain how.

Summary

  • What is employee advocacy?
  • It’s no longer about your employees sharing, but creating content themselves
  • Some examples of employee advocacy at Pitchy

 

For a company’s content to become noticeable and engaging, it is not enough to produce and distribute it on a large scale. You also need to engage your internal teams. These people are the most likely and the most legitimate to talk about you, as they know and share your values.

Whether it’s for your social networks, your product presentations or your events, engaging your teams to speak and interact with your content will be a great weapon. And what better tool than video?

If you want to get your people more involved in your social networks, read our article on this topic.

What is employee advocacy?

According to the French website definition-marketing, employee advocacy is the mechanism by which a company or a brand mobilises its employees to become ambassadors not only in their professional life, but also sometimes in their everyday life, particularly on social networks.

The concept of employee advocacy must be a win-win situation, everyone should benefit from it: 

  • Companies: digital visibility, employer brand, legitimacy;
  • But, also the employees: highlighting skills, speaking out, individual business performance.

In a world where the audience wants more interaction, despite the omnipresence of screens and digital, companies cannot be satisfied with press releases or having their managers speak. If your employees have come to join you, it is because they believe in your values, and want to share them.

But many companies find it hard to engage their employees, and some don’t even seem to understand what’s at stake. So, how do you convince them?

It’s no longer about your employees sharing, but creating content themselves

For a long time, many companies simply asked their employees to share corporate content on their social networks.

Companies have, more or less, enforced a way of doing things, with the logic of having a totally controlled communication. This was probably their mistake. By giving strict and restrictive instructions, they probably limited their employees’ desire to speak out.

From the notion of employee advocacy, we quickly move on to employee generated content, i.e. content created by your employees themselves. If the members of your company feel that you trust them, that you want to hear them speak and express themselves with a minimum of constraints, they will be more motivated and will participate more spontaneously. It’s a bit like with books: if you are forced to read one, you lose the pleasure. However, if you follow your instinct and choose the one you like, you will be more inclined to buy it and read it.

According to the French website digital corsaire, employee generated content has at least 5 advantages: 

  • More effective communication, because the voice is more important and democratised;
  • Everyone is free to speak, because everyone feels they can give their opinion;
  • Improved learning for new recruits, especially if employee generated content includes training;
  • Innovative recruitment marketing, because future candidates will feel inspired by your employees;
  • Enhanced content productivity. Once the concept is launched, other employees will want to play along.

Some examples of employee advocacy at Pitchy

During lockdown, we encouraged the Pitchounes to send us their stories about their routines during this particular period that turned our lives upside down. The idea was for them to advise our community on: 

  • a recipe to prepare while quarantined,
  • a song,
  • a TV show
  • a book,
  • an outfit,
  •  etc…

Check out the quarantined interview with Sounita, Digital Marketing Manager at Pitchy: 

 

Interview with Simran, International Marketing Coordinator: 

We also have Jimmy, our International Sales Manager 😉

 

Do you want to encourage your employees to create their own videos without being pros? Request a demo of the Pitchy solution.

 

 

Social video
Create and engage a community around your brand
  • Trends: What are the prerequisites for making social videos?*
  • Decoding: Snack content vs long form content: decoding social content
  • Your turn: 5 tips for building your social video strategy

 

Free download
Subscribe to our newsletter
You will also appreciate...
Outro maker: add key elements in your video outro
Find out more
Video Tool for Employee Advocacy
Find out more
How To Make A Good Onboarding Video?
Find out more
What is the Storyboard of a Video?
Find out more
7 Motion Graphics Design Trends You Can Use for Inspiration Today
Find out more
A demo…?
Let’s take 30 minutes whenever you would like to
  • Complete demo
  • Examples of customer video creations
  • Offers and prices
Book a time slot in one click
Explore more resources...
Webinars
E-books
Video Tutorials
Pitchy
Video solutions
Product
Clients
Resources
News
About us
Various uses
Marketing
Internal Communication
External Communication
Training Video
 
Human Resources
Customer Relationship
Digital Video
Product
Features
Templates
Ask for a demo
Resources
Case Studies
E-books
Video Tutorials
About us
Clients
Contact
Terms and conditions
Legal Notices
© Pitchy Bros Prod - SAS