12 Steps for Creating Perfect Video Presentations

Since the COVID-19 pandemic, the workforce has been forced to adapt and change its ways to do business. However, the only thing that hasn’t changed is how people present information to an audience. Thus, PowerPoint presentations have followed many professionals from the office to Zoom. But the new meeting space hasn’t made these static PowerPoint presentations exciting for their viewers.

That’s why video presentations have become increasingly successful. Indeed, they help the presenters to share information in a more dynamic way and that is resonating with their audience. However, if you are new to creating video presentations, we have good news for you. Thanks to Pitchy, you will learn how to create compelling and dynamic video presentations, even if you don’t have creative abilities.

What is a video presentation?

A video presentation is a format of video content showing the benefits of a product, service, or new idea. Generally, it lasts several seconds or minutes. A video presentation serves its purpose with the help of relevant images, concise text, and appropriate audio narration.

In today’s digital world, viewers want to be shown appealing and compelling content. Thus, video presentations are particularly more appealing than basic cut-and-dry content that you see everyday. Also, video presentations are better for information retention. Indeed, a report by Invisia underlined that viewers retain 95% of a message in video form, as compared to 10% when reading it in text.

What are the different types of video presentations?

Many businesses use video presentations in a professional context to keep their audience engaged. Therefore, they can be used in marketing campaigns and sales presentations for new clients, employee training and onboarding. Moreover, they are very much used for B2B communication to present a company and introduce their brand at expos or business conventions. Eventually, they are used by educators to raise awareness on a topic while their students have fun.

Here are some examples of formats used for video presentations:

• Fully animated explainer videos
• Cartoons
• Invitation videos
• Screencasts
• Tutorials
• Video ads
• Promo videos
• Marketing videos
• Product demos
• PowerPoint presentations narrated by a talking head.

In a few words, video presentations are an extremely versatile format. Here are some different types of videos that you can tailor to your audience’s needs.

Informative videos

Informative videos are great for getting teams caught up on new processes, sharing with clients, or presenting the results of a specific campaign.

Demonstrative videos

They are very useful for businesses, both internally and externally. For example, if you cannot be in a one-to-one meeting with a team member or client to demonstrate how a product works, you can create a video presentation to share.

Persuasive videos

Do you want to impress and win over your clients? Then, persuasive videos are just what you need. Statistics, testimonials, and promo codes fit well with these types of video presentations.

Inspirational videos

These videos will motivate your audience to take action. You can use quotes, personal stories, and photos to inspire your audience.

What are the benefits of video presentations?

Video presentations offer several benefits for businesses and marketers.

Your audience can digest them easily

Video presentations are concise and easily digestible presentations, without any lengthy written reports to dig in. If you enjoy synthetic presentations, then this format is what you need.

They capture people’s attention easily

Video presentations grab people’s attention and keep them engaged quickly. Thanks to dynamic animations, screen recordings, music, and narration, you can deliver your message in a captivating way. Moreover, they keep your audience engaged with tools like interactive quizzes and clickable links.

They are more persuasive

Do you know the saying implying that a picture says a thousand words? Then, you should multiply the impact of the video by 100. Professional video presentations are more polished and add prestige to your brand. Whether you present a new product to your investors or share an idea with your senior management, video content will help you to share your message smoothly.

They are time efficient

With short format videos, viewers have been used to consuming large bits of information in short amounts of time. Therefore, through video, you can convey multiple ideas and develop them through helpful visuals. Also, with webcam recordings, you can cut down on emails by explaining the process live.

They are easily accessible

In this digital era, team members can tune in from anywhere in the world, whatever time zones. With a video presentation, every team member will see the same high-quality content. Also, they can tune in at a time that is more suitable for each of them. This is valuable for onboarding presentations and corporate how-tos for new employees, for example.

Also, you can make your videos easily accessible to disabled people as well. All you need to do is to add subtitles, use video captions, and transcripts. You can achieve easy video accessibility through a professional video editor.

Video presentations are scalable

Once it is created, these videos can be shared multiple times without additional effort, making it a scalable communication tool. This can save considerable time for businesses, teachers, or anyone who needs to convey information to large groups

Video presentations are excellent for data-driven insights

Most video platforms provide analytics, allowing presenters to see which parts of the presentation viewers engaged with the most, how long they watched, and if they rewatched any sections. This data helps refine future video presentations and identify topics that are most relevant to viewers.

Video presentations are customizable and flexible

Video presentations offer endless customization options. You can incorporate animations in your animated video presentations. Or you can add graphics, sound effects, or interactive elements. All these elements will provide a range of ways to present your video content creatively and tailored to the specific needs of your viewers. Moreover, this flexibility can help simplify complex information or make technical topics more approachable.

In which cases should you create a video presentation ?

You can make video presentations in the following cases :

• To present your product or service,
• To make a corporate or institutional presentation, with an identified storytelling strategy,
• To present an application or a web-based interface,
• To introduce new hires in dedicated video portraits,
• To communicate about an ongoing project or a future event you actively prepare,
• To create external or internal tutorials through YouTube videos.

12 Tips for Creating Effective Video Presentations

If you don’t know how to create a great presentation, these tips will help you reach your goals. Thus, you will create effective videos that will impress your audience, whether it’s about your clients, your management, or potential investors!

Tip #1: Know your audience

This aspect is very important because it’s the first step to create effective video presentations. Indeed, understanding your audience will help you to communicate effectively, choose the right visuals, and connect on the emotional level successfully.

Tip #2: Brainstorm your video ideas

After determining your audience, you must brainstorm some ideas. Here are the key questions you need to answer to boost your brainstorming session:

• What do you want your video presentation to achieve?
• Which emotions do you want to convey to your audience?
• How will the visuals you choose will help you achieve your goal?

When you answer these questions, you will be guided in finding the right ideas. Thus, your answers are key to creating an effective video that will impress your audience.

Tip #3: Create an engaging script

At this stage, you must craft a script to make sure that you keep your audience engaged. Moreover, you can use a storyboard to add visuals and make the action appear livelier. A good script helps you structure your video and keeps your message on track.

Tip #4: Invest in the right tools

When creating a video, you should never skimp on the quality of the tools you use. And this is particularly true if you want to create high-quality professional video presentations. Consequently, we recommend you use a professional video editor having the right features to create the video of your dreams.

Tip #5: Keep your presentation super simple

Video is a great medium to convey lots of information in a short amount of time. You shouldn’t make presentations that are too crowded with text and animations for your audience. Instead, you must use a professional video template to make your call-to-actions clear and understandable for your audience.

Tip #6: Introduce your brand to your audience

Since your audience will share your video, it will be seen by a large pool of viewers. Consequently, you must always introduce your brand to make yourself more humane and approachable.

Tip #7: Create an impactful intro and outro

If you want your audience to watch your video from the beginning to the end, you need to hook them in all along the process. Start strong with an impactful intro and end with a clear CTA. Thus, you will leave a long-lasting impression on your target audience.

Tip #8: Add audio narration

Do you want to connect with your audience on a more personal level? Then, adding your voice will help you tremendously. You can use voice overs to record, upload, and edit voiceover tracks. Moreover, you will build a closer rapport with your audience.

Tip #9: Add background music

Music adds life to your videos and helps your audience retain your message more easily. Many professional video editors have royalty-free music that you can choose according to your marketing purposes.

Tip #10: Incorporate impactful quotes

Powerful quotes from a historical figure, CEO, or writer will make a long-lasting impact on your audience.

Tip #11: Use humor

Humor is a great way to connect with your audience and make them feel more relaxed. You can add elements such as a funny meme or a gif in your video when appropriate.

Tip #12: Practice makes perfect

Don’t forget to try a couple test-runs of your presentation before the D-day to boost your confidence and identify potential issues to fix early.

3 Examples of Successful Video Presentations

Below are some examples of successful video presentations that can inspire you.

Example #1: Account-based marketing with Terminus

Why does it work? In just 3 minutes, the video presents a combination of visual aids, animations, graphics, and lots of humor to highlight their product’s features and benefits for their customers. And this is done in a way their viewers will remember!

Example #2: NEAT Method Acquisition Announcement

Why does it work? This video uses a combination of useful information and humor that makes it compelling and keeps the audience engaged.

Example #3: Welcome to the future – STATION F

Why does it work? This video is a perfect example on how you can use humor in your presentation while giving your new recruits a glimpse of your company’s personality and values.

Ready to create your first video presentation? Contact Pitchy

Are you ready to change your marketing presentations for the best? Then, Pitchy will help you create the video presentations that will suit your marketing goals. Indeed, we offer several features and elements that will help you get all your presentations to the next level.
On the Pitchy platform, users can find pre-designed templates, good templates where thay can add a timeline for a video they will be able to post on youtube afterwards.

If you’re interested, feel free to ask for a demo.