Event promo video: promote your future marketing campaigns
What does video bring to an event? Here are some best practices
The video or event film in the uk will help the company highlight its normal activities and exceptional "highlights" to inform its external ecosystem as well as its teams. For example, a film teaser announcing the event to attendees, a launch video clip to open the ball and a live video broadcast introducing key speakers bring the event to life for absentees. Video retrospective to trace highlights and important messages; the event video favours the face-to-face impact, multiplies the visibility of actions taken and consequently offers significant brand visibility.
And if you are looking for a filmmaking equipment, you can use a flexible platform every day, without being video experts. With your creative footage, templates, pictures and animations, you and other members of your team can make it on your own, whatever your topics are. You don't need a lot of material to make quality content: make your own vide format, and in post-production, you will have an overview of what you have done.
What do you want tctao highlight in your event video production?
The internal event serves the performance of your company, project and services. The event aims at creating links between employees and interviewees, create a team spirit, the transmission of the company culture and a common vision.
Filming these internal events must develop a feeling of belonging to the company for your audience, through relevant video content, and are an opportunity to thank your teams for their involvement.
External events, in the age of social networks, are aimed at customers, prospects, business partners, journalists and influencer, especially through teasers and short clips on youtube.The objective is to make yourself know through several videos and teasers, to develop your network, to exchange with your partners and to convey a good reputation as for other exhibitors and presenters. During the event, video in streaming on your booth is not forbidden, and highly recommended for video producers.
- Strategy: How to communicate about your event?
- Decoding: How to use video to increase the impact of your event?
- Expert Advice: The EBG think tank and its video strategy for its events
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- Examples of customer video creations
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