Make Videos for Social Media
Why consider video for social networks?
Video in a social media strategy increases by 10 times the engagement rate of the audience compared to any other type of post. On the other hand, a video is 53 times more likely to appear in the first results of a Google search when it is hosted on Youtube. The uses of ""social video" are multiplying at all levels: video tutorials or customer testimonials on YouTube, live videos on Periscope to cover a news or a corporate event. There are also product presentation videos on Facebook or Twitter and temporary videos on Snapchat. Medias like Instagram make the relationship with the community as humane as possible ... The choice is vast in terms of digital distribution, hence the importance of choosing the right tools to manage your video content strategy.
Stories, displays, advertisements and sponsored content
On social media feeds or stories, video is rapidly becoming the primary means of communication and is soon expected to take up 82% of traffic. It offers engaging, memorable content. For sponsored ads, video can be used for display ads (for example, for video inserts with description) or even for the more traditional advertising spots.
Social media video maker helps you to drive better results
Small businesses with smart marketers that offer their viewers social media videos (all sorts of promo videos, or a video interview) get more interaction (sharing, comments, likes, and then, conversions and subscription) than companies that publish only text messages and images.
42%
of Internet users have already made a purchase after watching a video on social networks.
Social media video maker helps your brand and business to shine
On this tool (and app), you will be able to choose among different templates, a headliner for your text, fonts, watermark, stickers, soundtrack, integrate your logo, and other features for your animated videos. Our app helps you to edit the video rushes you just filmed (crop scenes, lightworks, and more features...).
What can be the great videos made with social media video maker?
Interviews to present your employees
Do you want to use social networks to recruit and attract new talent? This type of snack content is very popular, if it quickly introduces a member of your team, his title, his missions within the company.
Teasers for your upcoming events, and retrospectives with images
Before the event, keep your audience in suspense, make them want to meet you at the event. Show footage from the previous event and give all the practical information (date, place, time).
And after the event, for your storytelling, and to make others want to join you next time, make a retrospective with the footage filmed during the event.
A demo of your product to users
What could be better than a short (and therefore better remembered) video to highlight the features of your product, using motion design, dynamic music and text?
This demo is also an opportunity to show prospects, still hesitant, the effectiveness of what you sell, and help them make the final decision.
- Snack content is an entry point for your content on social media to increase brand awareness
- Snack content vs long-form content
- Advantages of long-form content
- Snack content and long-form content: a complementary strategy
- Understand your audience’s expectations to define your editorial line
- Use the right tone with your audience to boost engagement
- Choose the right video formats and distribution methods
- Follow each platform’s standards to optimise your posts
- Use multiple video styles
- Content marketing
- Marketing presentation
- Use video for your storytelling
- Promotion
- Social media
- Event
Emmanuelle Leduc, Head of Project Contributions and Deployment at BNP Paribas 
Olivier Pottier, Head of Education at Orange 
Delphine Gloux, Project Manager & Designer / Innovation Lab at IT-CE - Complete demo
- Examples of customer video creations
- Offers and prices
