Make Videos for Social Media
Why consider video for social networks?
Video in a social media strategy allows an engagement rate of the audience 10 times greater than any other type of post. On the other hand, a video is 53 times more likely to appear in the first results of a Google search when it is hosted on Youtube. The uses of "social video" are multiplying at all levels: video tutorials or customer testimonials on YouTube, live video on Periscope to cover a news or a corporate event, product presentation videos on Facebook or Twitter, temporary videos on Snapchat, Instagram to make the relationship with the community as human as possible ... The choice is vast in terms of digital distribution hence the importance of choosing the right tools to manage your video content strategy.
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