From the idea to more than 1,800 videos

Tailored support that makes video accessible to everyone

Flexibility and support: the key to success

The La Poste Groupe, a long-standing and key player in French services, has been undergoing a major digital transformation for several years. With its diverse business activities (logistics, banking, communications, and digital) the Group continuously develops new internal and external communication formats.

Several challenges arose for the La Poste Groupe, including La Banque Postale:

Produce a wide variety of videos on a large scale and for several different departments (corporate, training, internal communications, marketing, etc.)
Meet the needs of users ranging from beginners in video editing to experienced users
Balancing speed and quality while maintaining cost control

Personalised video support for all user profiles

Since 2014, Pitchy has been supporting La Poste Groupe in their video production.

To meet the Group’s needs, Pitchy proposed a hybrid and comprehensive approach combining technology and human support.
Pitchy offers simple templates to get started quickly, or the option to build videos from scratch for more advanced users. Given the diversity of use cases, from occasional users to the most experienced ones, our solution has made it possible to provide everyone with the most suitable option. This flexibility is complemented by a wide range of formats (subtitles, voice overs, various content types). Human support is omnipresent with a dedicated expert, accessible resources, and creative support available.

Results achieved

In seven years of collaboration, more than 13 entities in the La Poste Groupe have adopted Pitchy.

The results speak for themself: over 1,800 videos produced for purposes ranging from internal communication to corporate communication, training, and marketing.
By using Pitchy, the La Poste Groupe reduced its cost per video by 63% while doubling its productivity between 2020 and 2024. This approach enabled them to create a wide variety of content, including interviews, tutorials, e-learning modules and strategic announcements.
Overall, this has resulted in a high level of satisfaction, with an overall rating of 9.25/10 for our support (internal La Poste survey).

“Pitchy enabled us to quickly produce professional videos while retaining control over the content. The tool is intuitive, collaborative, and perfectly suited to our internal needs: it facilitates the creation of short, dynamic, and personalized formats without requiring significant technical resources.”

Boris Lina - Security Officer