[Strategy] Video interview: Employees, your Best Recruitment Tool
By Nicolas Pagniez
An employee interview gives candidates a degree of added value information. It allows them to project themselves in an immersive way. A good practice for recruitment in 2021 on which innovative companies, recruitment platforms and job boards are betting!
The video format is very popular among young people
82% of Internet traffic will be occupied by video in 2022.
You might as well say that young candidates are very fond of it when they look for a job. Usage has changed a lot in the last ten years. Before visiting your corporate website, they will go to your LinkedIn profile or your Welcome To The Jungle page. So you need to push strategic content on these types of channels.
The video interview is “THE” format to focus on to attract the best candidates and reach new audiences who would not necessarily have thought of applying to you as the 2018 Employment and Social Networks study conducted by RégionsJob suggests.
A very popular format in 2021
Some start-ups have specialized in employee videos to present the company in a different way.
This is the case of recruitment sites such as Welcome to the Jungle, JobTeaser or Talents Tube: three start-ups that surf on the employee video. The economic success of these companies shows that there is a real appetite for this format.
To attract the best people or gain notoriety, large groups, start-ups and SMEs are using this type of new platform. Especially since this video format corresponds to the uses of the new generations.
The reasons for this success are clear: it’s a way to recruit in a different way by getting away from the formalism of traditional recruitment. In addition, it provides the candidate with a lot of value-added information in a short, impactful and human format.
With the video interview, candidates discover your corporate culture
The employee video is a job description that takes the form of an interview.
Many topics, starting with the quality of life at work, are more important to the younger generation. The video interview allows you to reveal the backstage, the backstage and especially the environment in which the candidate will be able to project himself.
Every second of your video is an opportunity for the candidate to have a concrete glimpse of his future work environment. Think that a video highlighting the layout of the work space and your premises will have a positive impact on Internet users.
Beyond the foosball table and the designer sofas, the employee interview setting must reflect your HR policy in terms of well-being and functionality. The best practice is to find a welcoming place for the main frame and to film in illustration shots the places where a particular care has been given to the layout of the offices such as a lounge or relaxation area.
Don’t forget that each element and its layout says a lot about your working methods. You must also sell yourself 🙂
With the video interview, candidates get to know their future colleagues
You may decide to film several employees in key positions. Then, build up a library of portraits that will allow candidates to get a glimpse of the other functions of the company, even before they work there.
For example: a person who wants to apply for a job in the marketing department will be able to virtually meet his or her future manager on video and know :
- his/her first name,
- his or her education,
- his/her seniority,
- the skills expected within the team,
- the average age,
- the atmosphere,
- the functioning of the team: who does what?
- the projects in progress.
This library of portraits can also be used to discover how other departments operate and to understand the transversality of certain missions.
This series of portraits can also be used in your onboarding process to present your teams.
You create a climate of trust and transparency
Communication codes have evolved. Nowadays, Internet users (and therefore candidates) want content that is more emotional, more direct and less impersonal.
To do so, communication must be embodied in the voice of your employees to gain credibility. In a study conducted by Hootsuite on the power of employee ambassadors, 58% of the companies surveyed explained that investing in content created by employee ambassadors helps recruit the best talents 🙂
An employee knows the company’s values and the business better than anyone. He or she is the most qualified person to create this video format, and thus establish a first virtual contact.
This first contact also informs the candidate about the personality of a future colleague, notably through the non-verbal language transmitted by the video.
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