Business Video: captivate new clients
Why have a business presentation video?
Presenting the different professions is a communication issue for the company. The goal is to strengthen its expertise and to emphasise its attractiveness to your customers or future employees. Video is an excellent, essential way to give the floor to experts, show the characteristics of your profession, enhance the expertise of your employees, optimise the visibility of your brand, and confirm your attractiveness. Job video is the medium that has the most impact on your various targets on the Internet.
The best way to present a profession: the video portrait
Whereas text can be arduous to read and makes it difficult to get your point across, video presentations are the simplest format to explain and show a job’s characteristics. With the help of visuals, texts, and vocal explanations, video is by far the most adapted type of content to show the expertise of your employees. Video enables you to create clear content by mixing video, text, and graph on the same frame. It thus improves the viewer’s comprehension while enabling them to go back to a point they missed.
Introduce your employees with a video portrait
Job videos often contain interviews of employees, which helps the audience connect with your company. Showing how your teams work and how much they know about their field will increase trust from your potential clients and interest from future candidates for a position. Highlighting your employees’ work through a video portrait is also an adequate way to create new content regularly.
- When to use a Fast & Curious interview?
> Employee interviews
> Director/Decision-maker interview
- How to design an effective Fast & Curious
interview?
> Scripting
> Framing
> Filming
- Outline the onboarding process
- Announce the new arriva
- Pre-onboard the new employee
- Welcome new hires using video
- Introduce new hires
- Use video to train employees
- Set the objectives
- Think about your messages
- Know your audience
- Anticipate the distribution
- Set a duration
- Speaking to the camera or voice-over
Emmanuelle Leduc, Head of Project Contributions and Deployment at BNP Paribas 
Olivier Pottier, Head of Education at Orange 
Delphine Gloux, Project Manager & Designer / Innovation Lab at IT-CE - Complete demo
- Examples of customer video creations
- Offers and prices
