Infographics video maker will make your data easier to understand
By Marc Burger, Content Manager
Today, most sales and marketing teams are gathering more and more data. The infographics video maker will help you make it clearer.
In the past, marketing was about reaching as many people as possible, especially through television. Advertisers fought for the most coveted time slots, spending considerable amounts of money.
Today, marketing campaigns are much more targeted: they are emails, sponsored campaigns, sent to carefully studied audiences. We are no longer simply looking to be seen: we want to know who opened the email, who clicked on which links, and how long the openers spent reading the email.
All this data is combined and presented to the teams in the form of graphs and charts.
The problem is that all this data is sometimes difficult for viewers to assimilate. And that’s where the infographics video maker can help you make this information more easily understandable.
What is a video infographic?
The principle is simple: you have to make a short video (ideally, less than two minutes), with movement, a voice-over, animations, images and different templates. This video should put in motion all the data you have selected beforehand.
And with a web video editor like Pitchy, making this type of video becomes much easier for you. You could even bring the production of your animated infographics in-house. It’s easy with this type of platform 😉
Take a look at this performance tracking, made with Pitchy:
Or this in-house training report, again using our tool:
And even a quarterly report, always with our software:
Why do infographics make data easier to understand?
Your audience’s memory is primarily visual…
Just remember this figure: 90% of the information transmitted to the brain is primarily visual. We are therefore designed to retain images and animations better than text and statistics.
…And infographics are first and foremost an image
Before starting your video creation, start with image content: put the data compiled in your infographic into images. Then, when you move on to pure video creation, you will add footage, suggested by the on-line infographic video maker, and also add your own images.
Pitchy’s advice: before you start this picture making, think about writing a storyboard. This is exactly like a comic book, with each box corresponding to a scene in your final video. Below each box, feel free to write down as many elements as possible: shot, colours, voice-over, or design.
And video is the content that works best on social networks
If you want to gain notability on social media, video will remain the best tool, much better than the best presentations: in 2022, video will occupy 82% of traffic.
It will be seen more, shared more.
You might as well say that :
– if your video is not too long,
– if it has subtitles, to be seen without sound,
– if the music and motion design sequences do not take up too much space,
– if the figures are easy to digest,
– your content is dynamic,
You have every chance of convincing with video infographics 😉
Would you also like to make your own animated infographics? Ask for a demo of the Pitchy solution, designed for non-designers. Discover this simple feature.
- Snack content is an entry point for your content on social media to increase brand awareness
- Snack content vs long-form content
- Advantages of long-form content
- Snack content and long-form content: a complementary strategy
- Complete demo
- Examples of customer video creations
- Offers and prices