Marketing Video: tranforming your marketing strategy
Why use video marketing and storytelling?
On many aspects, video marketing approach energises and makes all communication and information media more attractive for viewers, influencers, and futures users. Rooted in the use and consumption of content, powerful narrative story has become a standard format almost essential for being able to exist and being noticed. Beyond visibility and classic narrative structures, videos allow marketers to multiply by 5 times the memorisation rate of your branded content. No matter what the message is (story, product launch, communication video, event, social media animation, video storytelling, new features, ...) and your target (internal or external), video marketing adapts perfectly to all needs. You can better distribute and share your video marketing content with your target audience directly, as well on social networks (such as linkedin or youtube) or smartphone/iphone. Since videos are now referenced by search engines, the visibility of your marketing content will be greatly enhanced. With Pitchy, an online video editing software, you can upgrade your content marketing to the next level and get started in video marketing. And remember: in these short-form videos, the main goal will be to create emotion.
With a platform like Pitchy, you can create your own video ads or explainder videos, bring authenticity, without being a pro. For example, you will be able to add your images, template, subtitles, text and other elemnts you want to integrate. Here are some tips we give you to stand out from your competitors before you start making your animated videos.
Events
For many businesses, the event video reaches a very wide audience and meets several goals in many ways: create a teaser of an event to record registrations, produce live videos and bring the event back to life thanks to a retrospective of it, with feedback. Before the event, you want to have inscriptions and conversions. Afterwards, you want some views of your retrospective videos on youtube and on your linkedin page.
Your brand will have more awareness, more inspiration from your viewers and it will have a good impact on your brand image (a good script, a good story, narration, visual storytelling, other visuals, images, emotion).
Internal events serve the performance of your company. The event aims at creating links between employees, a team spirit, the transmission of the company culture and a common vision.
Above all, these internal events must develop a feeling of belonging to the company and are an opportunity to thank your teams for their involvement, with a hopeful message in your film, and a good community engagement on linkedin and youtube.
External events, are aimed at customers, prospects, business partners, journalists and influencers… almost everyone in your linkedin network in fact! The objective is to make yourself known, to develop your network, get as much attendance as possible, to exchange with your partners and to convey a good reputation through authenticity.
Social media
At a time when social media algorithms are promoting the video format, social media marketing can no longer do without this format to have better statistics and data. These marketing trends and techniques have one main goal: to give you more visibility and engagement on all social networks, and can be a real advantage in terms of SEO on google if you get a lot of views.
Products promotion
Another common example of marketing video, appreciated by marketers. 73% of internet users are more likely to buy a product online after watching a video. Video marketing makes it easier to understand the product and builds confidence in the brand, by emphasizing on your quality, trough different elements.
Content promotion
Content marketing is much cheaper than push marketing to set up, while conversion are much more important. 7 out of 10 consumers prefer to discover a brand by its content than by advertisements.
Customer testimonials
Prospects today are often wary of fabricated customer testimonials. A customer testimonial on video humanises the subject and is more authentic. Your audience can easily relate themselves with the client who is speaking.The goal of this good content is to let legitimate people talk about you, rather than yourself: your clients are more neutral. Their voice will be heard.
- Trends: What are the prerequisites for making social videos?
- Decoding: Snack content vs long form content: decoding social content
- Your turn: 5 tips for building your social video strategy
- Strategy: How to communicate about your event?
- Decoding: How to use video to increase the impact of your event?
- Expert Advice: The EBG think tank and its video strategy for its events
- Trends: Video, the most engaging medium for each moment of the conversion tunnel
- Strategy: What types of video should you integrate into your marketing automation strategy?
- Expert Advice: When should you integrate video into your marketing automation strategy?
- You spend too much time creating videos
- You are now aware that video communication is key but you are missing the skills
- You are wondering whether to produce video content in-house or outsource it
- You are looking for the ideal solution for your current and future video needs
Emmanuelle Leduc, Head of Project Contributions and Deployment at BNP Paribas 
Alexandre Guerfal, Deputy Head of department DECADE IGPDE 
Delphine Gloux, Project Manager & Designer / Innovation Lab at IT-CE - Complete demo
- Examples of customer video creations
- Offers and prices
