Video presentation: how to make a beautiful animated infographic?
By Marc Burger, Content Manager
Whether for internal company reports or external communication, animated infographics are becoming increasingly popular in video presentation.
Our time values animation. Animated infographics are any means of presenting information, data or online figures in a moving, animated form, unlike static presentations. Animated infographics can take many forms: tables, graphs, images, illustrations, GIFs… in short, all those elements that can be given movement which is much better than Powerpoint 😉
A few years ago, infographics were essentially designed in a static way, which is what made them so appealing: Internet users or employees, whose curiosity was strongly titillated, had to scroll their screen to obtain all the information. But nowadays, attention spans have dropped even further, and animation is still the best way to keep your audience engaged, without them having to do anything.
Here are some tips for your communication strategy, to create beautiful infographics productions, either you are in paris or in London. And to do so, you don’t need to be a pro, a film maker from a movie school, or using a specific app. Afterwards, some of these infographics can also be posted on your blog if relevant.
In what contexts should an animated infographic be produced?
A stunning activity report
Doing a regular activity report, both quarterly and annually, makes it possible to spread information and maintain cohesion within the company, keeping your employees informed of the results and, above all, highlighting the work and efforts made if the figures have improved. The clip of activity report allows you to highlight the positive points, the successes and, of course, the areas for improvement, in order to set a course for the months and years to come. Until a few years ago, the activity report was done on paper. Then it was digitised. Today, it is gradually being transformed into an animated video, to appear less dense and to be easily “digested” by your employees.
A training balance sheet
Some employees who take training courses can accumulate up to 150 hours per year. This may be training in foreign languages, software or a particular skill. If your employees have more and more training courses, it is not easy to retain all the essential information. This is where video infographics can play a key role, allowing them to revisit crucial points at any time, keeping track of knowledge points and allowing them to integrate the information at their own pace.
Without necessarily going as far as the annual or quarterly activity report, a performance follow-up, over a shorter period of time, can be envisaged, in particular for canvassing new clients, by quickly presenting your company’s recent good figures.
What is the recipe for a good animated infographic?
An animation that attracts attention
Attention spans are getting shorter every year. Our brains are constantly solicited by a multitude of messages. Just remember these figures:
- 95% of a video message is retained, compared to 10% of a text message,
- 96% of companies say that video improves the quality and speed of training for their employees.
So try to capture attention from the very first seconds of your video: it must be immediately clear what it is about: the main subject must be in the title:
- Company X’s quarterly report,
- Quarterly review of the marketing team,
- Team X’s successes and challenges for the coming months,
To attract attention, there is substance, but also form. The animation should not be too busy, and speak for itself:
- Favour a single animated image per sequence, if possible one that does not look too much like an image bank.
- Limit the number of figures per sequence, as too much information kills information.
- Vary the pleasures, with curves, diagrams, etc.
- Don’t multiply the colours, unless you are Konbini 😉
- Zoom effects
- Colours associated with positive (green) and negative (red), to make a clear distinction,
- Human faces, even animated ones.
Adopt the colour codes of your company or your core business
A company is first and foremost a visual identity, and this is strongly linked to colours. These same colours will also depend on the sector in which you work: the world of children’s toys is more colourful than the medical world, with its pure colours (white, light blue, grey).
Using your colour codes in your animated infographic gives it coherent, and corporate touch. This way, it is immediately identifiable, and can be adapted according to the desired objective.
An animation that highlights the important elements, that clarifies the information
This is very important: the essential information that you include in your infographic must not be drowned out by the aesthetics, because you have tried to do too much. Keep it simple, even sober, if it allows you to communicate a clear message with key figures.
- What might these key elements be?
- Numbers or percentages,
- target dates,
- targets to be reached,
- success stories,
- customer testimonials, verbatims,
- ROIs (increase in sales, number of new contracts signed…)
- Major upcoming events (congress, name change, move…)
Music is important, but the infographic should be viewable without the sound
If you want to share an animated infographic with your audience (for example, to congratulate yourself on the year’s figures), consider including subtitles, so that people can understand the main point without the sound. And if there is music, it should not take up so much space that it becomes deafening and confuses the message.
Would you like to make your own animated infographic in video without any technical skills? Request a demo (for free) of the platform Pitchy: we have many templates for many use cases.
- Complete demo
- Examples of customer video creations
- Offers and prices