Why create video tutorials?
Explain the best practices and “How to”
As professionals, your company acquired useful knowledge and tips regarding your activity. Why not share a few of them with your audience, on different platforms such as your own website, your social media pages, or your newsletters? Thanks to these video tutorials you will be able, after writing a relevant script, to demonstrate your company’s abilities while helping potential clients. Remember to keep the videos short. Do not hesitate to use an original title, animation, screencast, special effects, screen shots, voice (recorded with a microphone), annotations and your own template. Audacity is the key! And afterwards, remember to get some feedback, as many information as you can get. For example: how many people watched it? For how long? On which channel? Which topic was the most popular?
Do not hesitate to learn about our platform: Pitchy software will allow you (and other users from your team), step by step, to create your own video content, whatever the subject is.
Content vulgarisation
Members of your teams are experts in their own fields thus, they know perfectly well the activities of your company. Sometimes, it can be difficult to express the difficult concepts your team juggles everyday with in a text form. Benefit from the assets of video to simply explain the theories (script, narration, screen recordings, title, animation...). Your clients will thank you for taking the time to create an informative video with useful explanations.
58%
of internet users are reassured by traders proposing explanatory videos.
Sensitisation
Important figure: 58% of internet users are reassured by traders proposing explanatory videos.
Did your company implement new regulations? The most appropriate and efficient way to explains the changes to your teams is through video. Show the new safety gestures with a video recording or use motion design. Your message will get across quickly and people will remember it more than if they read it on a written guide.
Training and e-learning
Train your employees to use new methods or new concepts with video tutorials. Simple and quick to use, Pitchy will help you create video content for your teams, and it will make their understanding of the topic easier. With a clear structure you can plainly explain the theory with animations and motion design and then test what they remember at the end.
Job entailments
Present your employees’ work and everyday tasks in a video. These resources are useful if you want to explain in a simple way what exactly your teams accomplish daily. This type of content is particularly useful in case of a recruitment. Applicants will like to know what the job entails and it will be a great way to start job interviews. Whatever your needs are, video is always a wonderful and flexible media to use.
- The 3 steps of video training
- Video improves engagement and recall
- Analyse the KPIs of your video training
- The video formats that are most often used for training
- The new trends in video training
- Strategy: What are the prerequisites for managing a project?
- Decoding: Learning & Training, the winning combination for adopting a new solution?
- ROI: The power of tutorials for managing your digital project
- Set the objectives
- Think about your messages
- Know your audience
- Anticipate the distribution
- Set a duration
- Speaking to the camera or voice-over
Emmanuelle Leduc, Head of Project Contributions and Deployment at BNP Paribas 
Olivier Pottier, Head of Education at Orange 
Delphine Gloux, Project Manager & Designer / Innovation Lab at IT-CE - Complete demo
- Examples of customer video creations
- Offers and prices
