How Social Media video maker can help you create Snack Content

Since the last ten years, the trend has been to create videos that will be published on social media. With 22 billion views per day, videos on social media have become more and more influential on their users. In this context, companies must integrate videos in their social media strategy to increase their visibility, whether they use LinkedIn, Facebook, Instagram, or Twitter.

And this is what youtube video creator is made for.

Among the several types of content found on social media, snack content is currently one of the most popular on those platforms. How can you create videos that will help you to create appealing snack content to your viewers? This article will answer this question.

Why are videos important on social media?

Whether you’re on Facebook, Instagram, LinkedIn or Pinterest, video content has become an extensive part of the in-app experience.

Indeed, video basically grabs more attention than static images or texts. Moreover, the longer viewers engage with specific content, the more likely the social media algorithms will push that content to a wider audience.

All these facts certainly explain why videos generate more engagement on Instagram than any other content type. Also, tweets containing videos see ten times more engagement on Twitter. Videos also generate more likes, shares, and comments on social media than other formats.

Moreover, YouTube has become the second search engine behind Google. Therefore, publishing videos on your social media platforms regularly also improves your SEO rankings.

Consequently, including video in your social media strategy will enable you to create a deeper connection with your audience. This is especially true when you create promo videos or ads on social media.

What is snack content made with social media video maker?

Snack content refers to the production of short-form content on social media. It aims at being engaging to generate leads on your website and to stimulate a high number of shares on social media.

In a few words, snack content enables companies to promote their business to the viewers and potential clients, and to stand out from their competitors. Snack content can be used by small businesses and big corporations alike.

What are the different types of snack content, either for small business of big companies?

There are several types of snack content that companies can integrate in their digital communication strategy.

Short video

This is the most widespread type of snack content. However, you should remember that they must be informative or deliver an advice to be effective.

Infographics or explainer video with little text

Because of its playful aspect, infographics have a strong impact on social media. They enable you to present complex ideas in a simplistic way to your viewers. You can easily create them on many social media video makers and platforms such as Canva or Pitchy.

Digital billboards

They convey a strong message while being simple and eye-catching. Don’t hesitate to include appropriate visuals and colours to make them more appealing to your audience. You can also include your logo and other graphic elements to affirm your brand.

Quotes

Quotes are engaging as they are motivating and directly speak to your viewers. You must choose them carefully: the more specialised and engaging to your audience, the better.

Memes

If you want to create viral snack content, then you will have to create memes. Memes are images with hijacked use, accompanied by humoristic texts. You can create them with your own images and visuals for example.

GIFs

This is an animated image can illustrate your marketing message, just like infographics. They are designed to highlight an emotion or downplay complex information.

8 tips to create appealing video snack content with social media video maker

As we saw earlier, video is the most popular snack content on social media. However, you might find it difficult to design, especially of you are not an expert.

If this is your case, we have good news for you. Indeed, with social media video makers, creating such videos will not raise an issue anymore. Here are some simple steps to follow to create appealing videos for your snack content.

Tip #1: Define your goals

Creating an engaging social media video is the result of an upstream reflection. Your goals must be articulated around the following questions:

• What is the theme of my video?
• For whom are you creating this video? What is your target audience?
• What is the format of your video: information, fun, presentation, interview…?
• Where will you publish the video? On which social media platform?
• Why do you create this video? What is the result you want to obtain with this video? What kind of action do you want to push?

In a few words, your video must be included in your global editorial strategy.

Tip #2: Grab the attention of your audience within the first seconds

We are currently in the snack content era. This means that you only have a few seconds to grab your viewers’ attention. Here are some guidelines to succeed in this mission very quickly:

• Create a video thumbnail to entice your audience and push them to watch the video,
• Ask a question to your audience to capture their attention in the first seconds,
• Start with a strong hook, like a text in your intro,
• Avoid long introductions,
• Adapt your video to your message,
• Avoid commercial jargon and make your video understandable to newbies,
• Retain your viewers with emotions: surprise, joy, fear, or laugh,
• Include captivating storytelling in your video to entertain your viewers,
• Talk about your company only at the end of your video.

Tips #3: Create your social media videos with social media video maker

This is the moment where you put your creative force into motion. You can use a social media video maker such as Pitchy to help you. You can choose the features, the themes, and the scenes you want to design your video.

Don’t forget to test your video to see if you have good audio quality. Editing can also be necessary to enhance the visual quality of your video.

You just have to remember that your video should reflect your business and appeal to your targeted audience.

Tip #4: Adapt your videos to each social media platform

You must adapt your video to each social media platform, in content, length and format. Indeed, each social media has its codes, and the users don’t look for the same things. That’s why you must be strategic and know the specificities of each social media.

Tip #5: Add subtitles to your videos

85% of Facebook videos are watched without the sound. Indeed, your viewers often watch your videos at work or on public transportation. That’s why they must watch your videos discreetly, without the soundtrack. Subtitles will help you to capture the attention of your viewers and retain them on your video.
However, your subtitles must be qualitative, otherwise their effects will be counterproductive. YouTube does have an automatic subtitle tool, but the result will not always live up to your expectations.

Consequently, you may use a video editor to create your own subtitles. Or you may use watermark texts in your transitions. Whatever the solution you choose, you must remember that subtitles are a key element to create an engaging video.

Tips #6: Include a relevant Call-To-Action

The call-to-action is the action you will ask your viewers to perform, after they have watched your video. It should give concrete marketing results, such as lead conversions, an increase of your traffic and subscribers, or in your sales.

Examples of CTAs are quite infinite, but they include:

• Subscribe to your YouTube channel,
• Visit your website (give the link in your description),
• Download a bonus,
• Register to a newsletter,
• Take an appointment…

To increase engagement, you can ask your viewers to share your video, comment on it or give a like to increase your visibility.

Tip #7: Don’t neglect the description

Whatever the social media you use, the description or post is essential. Indeed, all the platforms give you the opportunity to write some backing words for your video. The description will arouse the curiosity of the viewers so that they will click on “Play”. Also, descriptions contain keywords that will help you in the SEO rankings of your video.

Here are some tips to write an excellent description:

• Start with a lead that will raise curiosity,
• Explain what is contained in the video in a few words,
• Write a CTA and insert a link to your website,
• Add relevant hashtags to strengthen the SEO ranking of your video.

Tip #8: Promote your video on social media

To increase the visibility of your video, you can boost it with promotion. There are two ways to promote your video on social media.

Organic promotion

First, you can use the organic way, without paying ads. This doesn’t mean that you should neglect your promotion. Here are some rules you must obey:
· Publish your video at the right place, where your audience will watch it,
· Target the right time, where you have the opportunity to reach your audience more easily,
· Mention the right people in your promotion and invite them to like your video. You can also send your video through a private mail to them.

Paid promotion

You can boost your video with ads. Each social media platform has its rules to publish ads. You just need to define your target audience, your goals, your budget, and the time of publication. Thus, you will maximize the results of your promotion for your brand.

Contact Pitchy to create appealing social media content

Do you want to create engaging video snack content without fuss? Short-form videos for snapchat, vimeo, pinterest or tiktok? Then, Pitchy is the right tool for your endeavours, online videos or any types of videos. As a rising social media video maker on the market, we put more features, animated images, templates, watermark and visuals at your disposal.

Ask for a demo here.