Onboarding Video : welcoming new employees
Onboarding is a crucial step in the process of integrating a new employee. It’s essential that you don’t skip this, as doing so can have a significant impact on their motivation, their engagement and, as a result, their investment. It’s even more critical since a trial period for the employee is also a time for them to evaluate the company. Just like people often talk about the customer or user experience, a company needs to think about the employee experience. Onboarding is the starting point that will convey the initial information like the company’s atmosphere, tone, and ambiance. It’s critical that you choose the best tools possible to guide this new arrival through their checklist.
An onboarding video: the best way to help a new employee successfully integrate
Is there anyone who hasn’t felt a certain level of unease during their first days at a new company? Everything is new: from faces to locations and tools to processes. The first few days, and often the first few weeks, are packed with new information that needs to be learnt. This also requires a significant investment of time from the people who’ll be in charge of training the employee.
However, in today’s digital workplace environment where software solutions, collaborative platforms and business apps are multiplying, using video can have a positive impact on this phase for all involved.
An onboarding video provides an opportunity to present a full picture of the company and the people who work there, giving the new arrival a record of the roles, names and faces. It’s also a fabulous way to offer training in a tutorial video so the employee can learn about technology solutions, internal processes and best practices at their own pace. What’s more, video is also a powerful communication tool to introduce the new employee to all their colleagues and even future customers, suppliers and partners.
Onboarding videos: time savers for business
In addition to how useful video is for so many purposes, it’s important to remember that it’s the best memorisation tool now. That’s why many advertisers are using it more often, particularly on social media. It provides some reassurance for the company that the new arrival has all the important information they need.
When it comes to onboarding new employees, having access to a regularly updated channel with video content you can provide to new arrivals will have a significant positive financial impact.
98%
of managers see onboarding as a key factor of integration in a company.
Video presentation of a welcome pack for customer onboarding
When a business wins a new customer, it is important to make them feel it was definitely a good choice. Companies are increasingly offering welcome packs during a sale as a type of thank you (sample products sold by the company, cups, pens, notebooks, etc.).
In recent years, remote sales have expanded and taken the lead on in-person sales. Video as a prop has exploded in use. Thanking and welcoming a customer through a video is still out of the ordinary and will have a greater impact than a thank-you email/letter that accompanies a welcome pack.
- When to use a Fast & Curious interview?
- How to design an effective Fast & Curious
interview?
- Outline the onboarding process
- Announce the new arriva
- Pre-onboard the new employee
- Welcome new hires using video
- Introduce new hires
- Use video to train employees
- Determine the purpose and the audience of your infographics
- Write the script
- Collect all the data you will need
- Create a first image version of your infographics
- Start using the web video editor to make infographic videos
Emmanuelle Leduc, Head of Project Contributions and Deployment at BNP Paribas 
Olivier Pottier, Head of Education at Orange 
Delphine Gloux, Project Manager & Designer / Innovation Lab at IT-CE - Complete demo
- Examples of customer video creations
- Offers and prices
