Employee video: your onboarding solution
Onboarding is a crucial step in the process of integrating a new employee. It’s essential that you don’t skip this, as doing so can have a significant impact on their motivation, their engagement and, as a result, their investment. It’s even more critical since a trial period for the employee is also a time for them to evaluate the company. Just like people often talk about the customer or user experience, a company needs to think about the employee experience. Onboarding is the starting point that will convey the initial information like the company’s atmosphere, tone, and ambiance. It’s critical that you choose the best tools possible to guide this new arrival through their checklist.
An onboarding video: the best way to help a new employee successfully integrate
Is there anyone who hasn’t felt a certain level of unease during their first days at a new company? Everything is new: from faces to locations and tools to processes. The first few days, and often the first few weeks, are packed with new information that needs to be learnt. This also requires a significant investment of time from the people who’ll be in charge of training the employee.
However, in today’s digital workplace environment where software solutions, collaborative platforms and business apps are multiplying, using video can have a positive impact on this phase for all involved.
An onboarding video provides an opportunity to present a full picture of the company and the people who work there, giving the new arrival a record of the roles, names and faces. It’s also a fabulous way to offer training in a tutorial video so the employee can learn about technology solutions, internal processes and best practices at their own pace. What’s more, video is also a powerful communication tool to introduce the new employee to all their colleagues and even future customers, suppliers and partners.
Onboarding videos: time savers for business
In addition to how useful video is for so many purposes, it’s important to remember that it’s the best memorisation tool now. That’s why many advertisers are using it more often, particularly on social media. It provides some reassurance for the company that the new arrival has all the important information they need.
When it comes to onboarding new employees, having access to a regularly updated channel with video content you can provide to new arrivals will have a significant positive financial impact.
- Trends: The role of video in the employer brand
- Strategy: Why video interview is the best recruitment tool?
- Inspiration: Employee video interview, what formats to imitate?
- Your turn: How to ensure a successful video interview?
- Strategy: The new challenges of internal communications
- Inspiration: 5 essential corporate communications tools
- Operational aspects: When to include video
- You spend too much time creating videos
- You are now aware that video communication is key but you are missing the skills
- You are wondering whether to produce video content in-house or outsource it
- You are looking for the ideal solution for your current and future video needs
Emmanuelle Leduc, Head of Project Contributions and Deployment at BNP Paribas 
Alexandre Guerfal, Deputy Head of department DECADE IGPDE 
Delphine Gloux, Project Manager & Designer / Innovation Lab at IT-CE - Complete demo
- Examples of customer video creations
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