Customer Onboarding Video: welcome your new clients
Client onboarding is a step in the whole process that the customer will go through during their experience of the product. As for employee onboarding video in many companies (for new hires or interns), it is important to consider this onboarding as a key point and thus to take the time to build it well. This customer onboarding will help support customers from the start of their service or product experience. Video, in this context, will first make this stage livelier, but above all, it will make it possible to create a unique support, dedicated to new users, and of high quality. Employee onboarding for new employees is essential for vital new hires, new employees (or an outstanding employee you want to give a tribute to). Client onboarding is essential for new customers, an opportunity to create personalisation, on-demand solutions and a sustainable relationship.
For customer support, begin with video to guarantee a good customer relationship
Any customer who buys a new product does not want to be abandoned by the company as if their purchase was the end. On the contrary, it is up to the company to build a lasting relationship and thus, the beginning of it is essential, because it lays the foundations of good business. Why have a good relationship with the customers? Because it guarantees to your organisation their loyalty and as word of mouth, these days, is still working very well. Thus, you should make sure the opposite does not happen, as a dissatified customer will speak even more freely about a brand and can proceed to harm it on facebook, instagram, twitter or youtube.
Video here will allow the company to provide a more in-depth customer onboarding culture than a personalised email, with the first video. In fact, the client will be reassured from the start. Thanks to the personalisation and humanisation of the message - especially if we film employees - or if we explain the rest of the process as best as possible, your client onboarding will be optimal.
Customer onboarding with video: resources to automate the process for teams
It is obvious that giving so much importance to this key step can represent a waste of time and manpower for the company. Today, thanks to solutions like Pitchy, video is accessible to everyone and in this case, it is easily editable, which is a real advantage for the company. For example, when a company uses a solution for video creation, there might be binding requirements: it then needs to put procedures in place. The implementation of the procedure takes place, in this case, with a goal of saving time. Each employee can read it and take charge of this task. Delegation becomes easy and accelerates the start of the client onboarding process.
Client onboarding represents a real advantage in supporting clients, which is why it should not be overlooked. It is up to the company to study and make efforts to facilitate customers’ understanding of the service or of the product. Thanks to video onboarding, customer support becomes easier to achieve while having an even more positive impact on customers. As a result, your customers will trust you even more.
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- You spend too much time creating videos
- You are now aware that video communication is key but you are missing the skills
- You are wondering whether to produce video content in-house or outsource it
- You are looking for the ideal solution for your current and future video needs
Emmanuelle Leduc, Head of Project Contributions and Deployment at BNP Paribas 
Alexandre Guerfal, Deputy Head of department DECADE IGPDE 
Delphine Gloux, Project Manager & Designer / Innovation Lab at IT-CE - Complete demo
- Examples of customer video creations
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