Corporate video: an innovative way to communicate about your business
What is an institutional or corporation film? What is the concept?
Most videos are advertisers. This is quite different. The institutional or corporation film allows you to present your brand’s values (or industry, or organization), on your website page and social media (facebook, linkedin, youtube). It lasts on average between two and five minutes. It can relate to a specific theme, or to the overall activity of your company. These marketing videos are aimed at a wide audience in the uk: your customers, your prospects, your partners, or even your employees. Institutional video is not necessarily created for commercial purposes but principally to inform your client (if you have a new location for example) and get more views on google. The most effective approach to become visible, famous, and to show professionalism. In these types of videos, you can also talk about your goals for the upcoming years, and your good results.
Everyone can use it, even small businesses. You have the power to make awesome videos, in different fields (interviews, teasers, ...). And you do not need a lot of equipment to shoot it. With an editing software, post-production will be much easier for you. And our support team will be here to help at any time.
What is the added value of an institutional film? How is it an innovation?
The corporate video, through few examples, details and visuals, highlights your expertise and your corporate culture for your future consumers. It is a great example of an animated explainer video that reassures both your customers about the service/product you sell and helps inform your employees about the principles and customs of the company. It can be integrated into your internal and external communication strategies, to highlight customers' testimonials, proving that using your service offers many benefits. Show that you are experts and create emotion for your brand: these must be your main goals for your video campaign!
Through your corporate film, with a good script, good graphics and a well prepared pre-production, you tell your story, your evolution, your expansion. How is your company in tune with today's market? How will this format respond to the challenges of tomorrow? These are the questions you should answer through your corporate video. Several communication techniques are available to you to play on the emotions of your audience: storytelling, inspirational messages ... and many others.
Thanks to the institutional film, you develop your notability by revealing the identity and the DNA of your company. It is easily shared and can be communicated on several platforms: your website, your emailing campaigns (monthly newsletters, prospecting, etc.), your social networks, etc. In just a few minutes, the Internet user will be aware of the expertise and values of your business.
Why bet on institutional or corporate video with Pitchy device to make a great video?
You want to make an institutional film with a professional rendering, without having the required skills and a dedicated budget for an agency. Pitchy lets you create your video independently, quickly, and easily. You will be able to make the best corporate videos for viewers!
Pitchy offers you a wide choice of video animation models and gives you access to a regularly updated library of graphic styles. The message in your corporate video will be even more impactful with the intuitive graphic overlays editing tool you have on the platform. Adding your company logo and colors to your videos is child's play. You will also be able to add a voiceover to your video content. Thanks to Pitchy, you can make professional videos with a multitude of functionalities!
Do you lack inspiration and need advice on how to get started on your corporate film? A video expert will be dedicated to you and will help you throughout our partnership to become more creative.
- Strategy: How to communicate about your event?
- Decoding: How to use video to increase the impact of your event?
- Expert Advice: The EBG think tank and its video strategy for its events
- Complete demo
- Examples of customer video creations
- Offers and prices