Institutional film: talk about your business
What is an institutional or corporation film? What is the concept?
Most videos are advertisers. This is quite different. The institutional or corporation film allows you to present your brand’s values (or industry, or organization), on your website page and social media (facebook, linkedin, youtube). It lasts on average between two and five minutes, to tell your story. It can relate to a specific theme, or to the overall activity of your company. These marketing videos are aimed at a wide audience in the uk: your customers, your prospects, your partners, or even your employees. Institutional video is not necessarily created for commercial purposes but principally to inform your client (if you have a new location for example) and get more views on google. The most effective approach to become visible, famous, and to show professionalism. In these types of videos, you can also talk about your goals for the upcoming years, and your good results.
Everyone can use it, even small businesses. You have the power to make awesome videos, in different fields (interviews, teasers, ...). And you do not need a lot of equipment to shoot it. With an editing software, post-production will be much easier for you. And our support team will be here to help at any time.
What is the added value of an institutional film? How is it an innovation and why does it have several advantages?
The corporate video, through few examples, details and visuals, highlights your expertise and your corporate culture for your future consumers. It is a great example of an animated explainer video that reassures both your customers about the service/product you sell and helps inform your employees about the principles and customs of the company. Each viewer can be reassured with an institutional video. It can be integrated into your internal and external communication strategies, to highlight customers' testimonials, proving that using your service offers many benefits. Show that you are experts and create emotion for your brand: these must be your main goals for your video campaign!
Through your corporate film, with a good script, good graphics and a well prepared pre-production, you tell your story, your evolution, your expansion all over the world, developments, involvement of experts and various technical fields. How is your company in tune with today's market? How will this format respond to the challenges of tomorrow? These are the questions you should answer through your corporate video. Several communication techniques are available to you to play on the emotions of your audience: storytelling, inspirational messages ... and many others.
Thanks to the institutional film, organisations develop their notability by revealing their identity and DNA. It is easily shared and can be communicated on several platforms: your website, your emailing campaigns (monthly newsletters, prospecting, etc.), your social networks, etc. In just a few minutes, the Internet user will be aware of the expertise and values of your business.
Why bet on institutional or corporate video with Pitchy device to make a great video?
Your purpose is to make an institutional film with a professional rendering, without having the required skills and a dedicated budget for an agency. Pitchy lets you create your video independently, quickly, and easily. You will be able to make the best corporate videos for viewers!
Pitchy offers you a wide choice of video animation models and gives you access to a regularly updated library of graphic styles. The message in your corporate video will be even more impactful with the intuitive graphic overlays editing tool you have on the platform. Adding your company logo and colors to your videos is child's play. You will also be able to add a voiceover to your video content. Thanks to Pitchy, you can make professional videos with a multitude of functionalities!
Do you lack inspiration and need advice on how to get started on your corporate film? A video expert will be dedicated to you and will help you throughout our partnership to become more creative.
43%
of Internet users who have watched a video then visit the company's website.
Use corporate video to highlight the voice of your leaders
Interviewing your employees is good but getting your managers to talk too is even better. Companies had the reputation of being cold and impersonal, from which managers hardly ever came out to communicate and address their customers. But those days are over as nowadays, many companies (from small start-ups to large international groups) give their executives a voice, in the form of corporate video.
Once the viideo is finished,and posted on social networks, you can use the tag in the post to identify your managers: this way, they will share it, and make their network, which is often vast and qualitative, benefit from it. If some of your clients are international, provide a French version, but also a second version, after translation, with English subtitles.
Use corporate video for arrivals and departures in your company
In a period where telecommuting is widespread, the production of corporate video in your business allows you to announce the arrival of new employees and the departure of old ones
Your company is always hiring new people, while other employees prefer to leave you for other adventures. To keep people connected, it’s important to communicate about these events, and corporate video remains the major successful tool to deal with the distance and to include in your strategy.
Use corporate video for successful customer onboarding
“Onboarding”, “Boarding”… Generally speaking, the definition of onboarding is the welcoming of new employees who have just landed a job in your company (permanent, fixed-term, trainees, assistants).
This communication process does not only apply internally: you can also decide on an onboarding “tradition” with your new clients. This has many advantages:
- you stand out from the competition, because at the moment, only a few companies in France or elsewhere in Europe have this type of practice,
- you project the image of professionals who care about the well-being and understanding of their customers,
- you save time, because once trained, your customers will gain in autonomy, especially if your business is a platform for example,
- and, above all, you will increase your customers’ loyalty.
Corporate video ensures that your team can communicate with you effectively
Some of your employees, especially interns, probably live alone in small studios and need to share continuous exchange in knowledge and good relationships. This means that a little human contact will not go amiss, so as not to feel abandoned, and to have the impression of being fully integrated into your teams. Having regular video contact shows a willingness to follow up and support them an ideal framework for advancing.
Make sure that all the essential logistical functions are in place for your staff: a working computer and mobile phone, and a good internet connection. This is the basis: in principle, many HR departments send out a document dedicated to remote work, which reminds you of these basic principles for working in good conditions. Do not hesitate to discuss this with your Drh for the next few months of work: be educational if you have to.
Once everything is in place, you can generalise the use of video, involving your HR department for the editing. This video content can have several functions:
• announcing a professional or more informal meeting,
• to establish the rules of teleworking: you can summarise several rules in a few lines, knowing that a video message is more memorable than a text message, ask for special attention on certain best practices,
• to recruit new candidates: video remains the most consulted medium for recruitment,
• for a job interview (depending on the number of applications you receive), and for signing the employment contract,
• to present a job or an employee, in the form of an interview,
• to give some organisational advice, and thus adopt the right reflexes: you could even create a mini-series and devote one rule per episode,
• to introduce the strategy to new people,
• for the onboarding of a new recruit,
• for internal training,
• for project management,
• to relive highlights,
• not forgetting video meetings, which you can organise via Google Meet or Zoom, for weekly or even daily updates
- How to communicate to strengthen internal collaboration
- How to communicate to reach new audience
- How to improve your e-reputation
- Strategy: How to communicate about your event?
- Decoding: How to use video to increase the impact of your event?
- Expert Advice: The EBG think tank and its video strategy for its events
- Set the objectives
- Think about your messages
- Know your audience
- Anticipate the distribution
- Set a duration
- Speaking to the camera or voice-over
Emmanuelle Leduc, Head of Project Contributions and Deployment at BNP Paribas 
Olivier Pottier, Head of Education at Orange 
Delphine Gloux, Project Manager & Designer / Innovation Lab at IT-CE - Complete demo
- Examples of customer video creations
- Offers and prices
