Why is everyone using video infographics now?
By Marc Burger, Content Manager
From now on, you can't miss the trend: today, to compile data, you have to make video infographics.
From now on, you can’t miss the trend: today, to compile data, you have to make video infographics.
We are now in the era of all visual, all digital, and all video. Video will be the most present medium on social networks next year, and will represent more than 80% of traffic. And in general, if a trend is becoming more widespread among the population concerned, there are one or more reasons for it.
If you are a company that wants to make its own videos, you can use an online video editing tool like Pitchy. Gone are the days when you had to go through an agency!
Infographics make it easier to understand the figures
Initially, making a classic infographic means putting complex figures into pictures. For example: turnover per quarter, or for marketing, all the prospect data: newsletter opening rate, click rate, etc.
Rather than having a huge table that is difficult to remember, we prefer to put the data in the form of an image.
But sometimes, even the image is not enough, because there is too much data compiled.
As a result, the teams opted for computer graphics in video: rather than having an image that is too difficult to understand, they put different illustrations in animation, to give dynamism, notably thanks to the music, the templates and the different transition sequences.
The video infographic can be used in several situations
Internally, with your teams, you can use the infographic in the following cases:
–Activity reports: annual, monthly, as you wish. If you have compiled several figures to raise awareness of how far you have come and what still needs to be done, you can use the infographic.
– For in-house training: if you choose to use video as a medium for training your employees, this training can end with an infographic, taking stock of the correct answers, or the skills acquired. Firstly, it allows learners to look back on the training’s key points whenever they want so they can assimilate the information at a time that works for them. Secondly, it’s a good way to keep a record of what trainees retained so they can compare their own thoughts with others. Lastly, it’s a very effective reporting tool to record the knowledge shared and effectively prepare for any upcoming training sessions.
For performance tracking: Performance monitoring applies at the macro level, for the performance of the company, but also at the micro level, with regard to your campaigns. For example, for a marketing campaign, many KPIs will be taken into account: number of newsletter recipients, opening rate, click rate, leads generated, etc.The video infographic will therefore allow you to animate all of this data, to make it more readable for your teams.
Video is by far the most viewed and shared content
Just remember these figures:
- 90% of information transmitted to the brain is visual
- 65% of people are visual learners
- and 40% of people respond better to visual information than text.
In other words, video infographics are ideal content if you want to :
– gain awareness (for example, by making an infographic to tell your story since your creation),
– generate more leads, if your post is accompanied by a registration link, a request for a product demo, etc…
By choosing video, you can be sure to gain visibility in the flood of information that scrolls across social networks.
Do you also want to take control of your video creation and use infographics regularly? Ask for a demo of the Pitchy solution.
- Snack content is an entry point for your content on social media to increase brand awareness
- Snack content vs long-form content
- Advantages of long-form content
- Snack content and long-form content: a complementary strategy
- Complete demo
- Examples of customer video creations
- Offers and prices