Online Video Maker for successful onboarding
By Marc Burger, Content Manager
To welcome your new employees, think of using video, and in particular the intro video. We explain why.
Even with the measures recommended by the government during this health crisis, it is essential to welcome your new recruits. And that’s where the intro video comes in, especially if you need to train this new person to use your tools, and softwares.
If you want to know in detail why video is effective in the onboarding strategy, please read our article on this subject.
If you’re not familiar with intro videos and onboarding, we’ll give you some tips in this article, and most importantly: we’ll explain how the two should go hand in hand. And remember, you don’t need to be an expert to create your own videos 😉
What is onboarding ?
Onboarding is the term used to describe the various stages when welcoming new employees to your company. In addition to introducing the new recruits to the team and to the rest of your colleagues, you will have to accompany them for a few days to explain to them:
- the current projects,
- the tools you use, especially the softwares,
- the login details, which are essential to login into their accounts,
Therefore, onboarding includes a training phase. The issue is that many managers do not necessarily have enough time to devote to training new employees. As a result, video with images remains THE appropriate means of communication. This way, your new colleagues have the time, during their first week, to get familiar with the training content, as well as the ability to go at their own pace. As a manager, you won’t need to schedule a meeting with them, which could be time-consuming.
When to use online video maker in the onboarding stages?
If you have the time and the skills, you can make several intro videos, all of them dealing with different subjects, both human and practical (almost like a game):
- The presentation of the team members (yours, and more widely the whole company), specifying the assignments and job titles,
- The training that the newcomers will have to undergo, the time it will take to get their bearings, and learn the right reflexes. This stage can be done before or after the person’s arrival.
What is an intro video?
If you are editing your video yourself using an online video creation software, the intro video should announce, through animation and effects, text, theme, colors, preset templates content, context and tone. It is your opening credits, revealing the first few seconds of your message, or your tutorial, and can announce the content category by category.
For example: if you welcome a new person, and want to train them so they can use the software you use to communicate within your team, you should make an intro video introducing the subject.
You can use a title in the form of a question:
- “How do I use the marketing/CRM software?”
- “How do I use the team software?”
- “Team software: how can I use it?”
- “How do I schedule social media posts?”
This will be the title of your intro video. As shown in the example below (made with Pitchy), this presentation video can also be used during a client onboarding:
Examples of topics:
- CRM software,
- Newsletter sending,
- Community management,
- App features,
Of course, depending on your universe, your graphic charter may vary. Here, you can find some common codes:
The video made with online video maker presents your identity with creativity
Your graphic charter
This aspect is very important. Watching the intro video also means becoming familiar with your graphic codes, because thanks to the design and effects of the motion, it will include your font, charter and logo. These elements should immediately catch the viewer’s attention, especially if they are codes that they will have to take into account on a daily basis.
Whether you are a digital start-up or a big Fortune 500 company, and depending on your audience, the tone will not be the same. Before arriving, new recruits will have an idea, but an introductory video can help familiarise them with your lingo. Moreover, the graphic charter and tone are often linked. The more serious the tone, the less bright the colours, and we will stay with something more sober in terms of templates for the editing: navy blue, grey, black, white, etc.
What about the outro video with online video maker?
The outro video, also a few seconds long, closes what the intro video opened. As its name suggests, it is the end of the story. It is an opportunity to include the following elements:
- the contacts of the people you should ask questions to if there is a problem, and
- redirect the viewers to your website and social networks, adding icons and links. Ideally, it’s good to encourage newcomers to subscribe.
- A nice message, like “Good luck!”
What about you? Do you need a video editor for your future video ads? Do you want to drag potential user with amazing videos and video formats made by your company? It is now possible with Pitchy, a video editor made for marketers, HR, sales teams…. On our platform, our smart interface, our easy-to-use device, you will find text features, photos, customizable templates, a stock library with visuals, stickers and animated stickers, easy filters, animations, themes and transitions for your promo videos for youtube (or tiktok videos, as you wish). You will be able to make interviews, tutorials, teasers, infographic like a professional. You can even start from scratch, edit our pre designed templates, or download or own footage to promote your own graphic style and promote your brand in your video clips. For more information, we do not have any pricing page on our website. Our licences depend on your needs. We do not have a pricing page on our website. To make creative content with great feature:
- Complete demo
- Examples of customer video creations
- Offers and prices