Use An Online Video Editor For Your Corporate Videos
By Marc Burger, Content Manager
Instead of using a filming agency for your corporate videos, use an online video editor to gain skills and autonomy.
- But before we talk about an online video editor: why do you regularly make videos for your company?
- Why use an online video editor rather than an agency?
- With an online video editor, you can make all kinds of video formats
- A Live My Life video, to show the daily life of your teams
- Teasers to announce your events
- Training videos to improve the skills of your teams
- Customer testimonials, to bring reassurance and convince prospects
Imagine: you need to create one or more videos for your company. It could be to interview employees, to attract new recruits, to make short internal training videos, or teasers for your next events. You could use an agency. But this service could take up a lot of your time and, above all, cost you a lot of money. Today, with the smartphone, a real portable camera, and an online video editor, your teams can become real videographers, without technical skills.
Read our previous article if you want to know how to use an online video editor.
The goals of this article are simple:
- first, to convince you to do video REGULARLY (because many companies are still a bit shy),
- and to convince you that, in order to make video regularly, there are now tools adapted for companies, allowing them to create content quickly and easily, by integrating their graphic charter, and by choosing from a large selection of templates.
In addition, this software allows you to create many different formats, depending on the needs of your different teams (HR, marketing, communication, events, sales…).
But before we talk about an online video editor: why do you regularly make videos for your company?
Today, we are all bombarded with messages, both on social networks and in our email boxes (professional and personal). As a result, we have less time (or no time at all) to devote to these messages, and our attention span decreases.
To seduce and stand out from the crowd, we must therefore offer :
- content that is better remembered,
- that arouses emotion,
- that allows you to be remembered thanks to the branding elements,
- elicit more interaction, especially via CTAs,
- allows you to convey a message quickly, or to answer a question quickly.
And today, it is the video that is the most popular with the public. It is memorised 95% of the time (vs. 10% of a text message).
Why use an online video editor rather than an agency?
Your teams who will produce the videos feel more involved, and increase their skills,Your teams are more familiar with your brand identity: this will avoid endless back and forth with the agency that didn’t understand your brief,
Today, most online video editors are designed for employees who have no technical skills: it is therefore easy and intuitive.
With an online video editor, you can make all kinds of video formats
Interviews to introduce new recruits to other employees
allows newcomers to be introduced, even if the other employees are teleworking,
allows you to find out more about them: their background, their passions,
allows you to be creative and to offer slightly offbeat interviews, as here, with the Dilemma format.
Job interviews to attract the best candidates
To attract young talent, you have to use the same communication methods and channels as they do. Younger people have grown up with screens, and a job interview will allow them :
put a face to the people they are likely to work with,
learn more about the job they are applying for,
find out about current projects and the objectives to be achieved.
A Live My Life video, to show the daily life of your teams
What could be better than a video, quickly filmed with a smartphone, to show in a few minutes the daily life of an employee? This allows a real immersion and a feeling of identification.
Teasers to announce your events
The goal of a video teaser is to ask for an action from the audience, a registration for example, by clicking on a CTA during the outro. It is also an opportunity to make people want to meet you, to talk about the success of previous editions, if there were any.
Training videos to improve the skills of your teams
Employees have less and less time to devote to training, and above all, they risk quickly forgetting what they have learned through traditional training. Video makes it possible to create a sort of series of training videos, sent at regular intervals (this is called microlearning), to revise and encourage memory anchoring.
New year’s greetings to be distributed internally and externally
Dilemma interviews for Christmas and/or a Christmas quiz
It’s ideal for communicating at the end of the year, wishing your customers all the best, thanking them for the progress they’ve made, talking about your new projects, and showing off your employees in a funny way.
Customer testimonials, to bring reassurance and convince prospects
An excellent format for convincing reluctant prospects: if customers express themselves objectively about your products or services, prospects will feel reassured, and will hear an objective opinion about you, from people who are totally legitimate to do so.
Would you like to become the user of an efficient online video editor? A simple interface where you could have access to a wide selection of transitions, a media library, to audio effects, where you can choose a template, create your watermark, import your images and video files, share your video projects with your team? It is possible with Pitchy! Discover our tool and its many features for professionals, that make video editing easy, and help you to create perfect videos for youtube , promo videos to make your business grow. Bring attractiveness to your video clips, thanks to our many features. With our device, with just one click, you will be able to create multiple clips in the future. Raise your creativity with Pitchy!
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