Product presentation video: launch your new collection
By Marc Burger, Content Manager
If you're launching a new collection, a product presentation video may be the best way to reach the largest audience and get a lot of views, to raise awareness among people about your company.
Tell your story in a video! As marketers, when you launch a new product, app or service, and you want to inform as many people as possible about it, you will surely have to use a presentation video to attract a lot of viewers. Video animation will have more impact than text message, and will attract your potential customers.
Remember that video is the most promoted content on social networks, especially if you have the help of influencers using tags to make buzz.
But how to tell your story, to create a new product video presentation that will really attract your consumers, allow you to generate leads, and gain visibility? We tell you more in this article. Note that this marketing expenditure can be spread either on social media, on your blog or anywhere else on your website, if you have a dedicated page.
First of all: think about the calendar
As you might expect, not everything can be sold at any time to consumers.
For example: if you want to announce your new summer clothing collection, it is better not to launch the communication campaign in November!
So before you start anything, you should ask yourself first if it’s relevant to talk about it right now to your consumers, or on the contrary to wait a few weeks or a few months. It gives you more time to fine-tune your video strategy.
Pitchoune’s advice: depending on the period during which you launch a new product collection, you can adapt the video accordingly: for example, by choosing a template, a music, more adapted to seasonal colors (e.g.: warm colors and tropical music for summer). This calendar will be taken into account by google for SEO.
Who is your audience on google and social media?
For example: Is your new collection aimed at a specific audience? Are you launching a men’s collection? For women? For a young audience? Or for a more mature audience? There can be many factors to think about.
On what occasions will your audience wear your clothes? For sports? To go to fancy parties?
This knowledge of the audience will guide you in your video creation. If you are addressing young people, the message will have to be more dynamic and very quickly striking, because it is a generation that needs to be hooked quickly.
The knowledge of your audience will also allow you to evaluate the relevance of your communication channels. If your target lies between 30 and 40 years olds, Facebook and Instagram will probably be the most popular social networks. On the other hand, if they are teenagers, it will be more relevant on Tik Tok and Snapchat.
The video format also varies depending on the social network: for example, on Instagram, you should make your video in portrait.
The AIDA technique: Attention, Interest, Desire, Action
An explainer video that attracts attention
When users scroll through their Facebook or Instagram news feed, your product presentation video, even though it’s drowned out by the crowd, must catch their attention.
How do you do that?
First of all, with the image it reflects: the content on social networks must above all be visual. The visual of your video should not necessarily represent your new product, but put forward a daily situation that many people have to face. All efforts on the visual aspect.
Then, by highlighting the difficulty encountered, your video can start with a question or a statement.
For example: If your new collection of clothes is looser than the previous ones, and makes you feel better inside, put forward this marketing argument. Then, in the thumbnail of your video, show the image of a person feeling uncomfortable, too tight in his clothes. The inconvenience should be felt on the person’s face.
Put yourself in your target’s shoes, and describe their everyday problems. Your video might start with a question like “Tired of feeling too tight in your clothes?”
A product presentation video that arouses interest
Next, you need to create a correlation between the difficulty encountered and the interest to move on, to get better equipment, to change products, better pricing, discounts, link to subscripe, right places to buy your products…
In your new collection launch video, you should formulate it as a question or an illustration.
For example: “Are you tired of having trouble breathing at work? Would you like to feel good every day in clothes you could wear everywhere, all the time?”
In the presentation video, feel free to insert photos or video footage showing the person’s discomfort. Be aware that on image banks, there are some pretty eye-catching pictures: sure, the emotions are sometimes a bit exaggerated, but since you need to grab attention quickly, it’s worth the effort.
Clearly state the problem and how your new product collection can solve it, with interesting pricing, to make video go viral.
Create desire with video
This is the time to highlight the benefits of the product, to show how it can provide the solution to the problem encountered.
For example: in a new clothing collection, highlight the comfort, the materials used to make it, say that they are easy to put on and take off, that they can be worn in several circumstances, etc…
Pitchoune’s advice: think of adding a punchy sentence like: “You have never felt so good in your clothes! With our new collection, goodbye to size problems! With our new collection, you will finally be able to breathe! …”
You can be inspired by this advertising video, made with the Pitchy solution
Get your target to take action
This is the apotheosis in a way! To do this, you will need to make a tempting offer in your video. To highlight this offer, use keywords in your video montage: the message must be clear, explicit and brief.
Ideally, it is good if these elements appear on the end screen, the last video sequence.
For example, you can claim a launch offer, limited in time to create a sense of urgency: “for your first 100 orders ;)’.
Your brand is launching a new product collection and want to make a video announcement, a short video or a product launch video for customers? Ask for a demo of the Pitchy solution: you will discover many features for an animated video that will attract potential consumers once you have spread it on social media.
- Complete demo
- Examples of customer video creations
- Offers and prices