Write an effective Stroyboard Video
By Marc Burger, Content Manager
A marketing video has specific objectives, to further your business. And these elements must be included in the video storyboard.
According to HubSpot, 43% of people want to see more video content from marketers, and four times as many customers would rather watch a video about a product than read about it.
In other words, video is still the content of choice for your marketing strategy.
But a marketing video is not just any video: it must have one or more objectives: for example, to register for an event, subscribe to a newsletter, or order a product.
To give you concrete examples of familiar names, take a look at this Sales Cloud video: as you will see, the video emphasises the platform, with footage highlighting its day-to-day effectiveness, and also figures to highlight approval and expertise.
You can also watch this less sophisticated but equally effective video from DropBox, inviting you to download at the end:
Note that for this type of content, there is now a video tool called Pitchy, allowing you to make your own montages, without technical skills.
But before you start editing video, you should be aware that this type of video requires a storyboard to be written beforehand, with images, cuts and notes. We’ll tell you more here for your video storyboard.
What is the main goal of your video?
This is the first question you should ask yourself, the first step: why am I making this video? To invite to an upcoming event and get people to sign up? To invite people to request a demo of my product?
It’s not about making video for the sake of making video: your superiors will ask you to quantify the impact of this content, to see if it is relevant to produce more of this type of content.
What are the main benefits of marketing video?
– Your message will be 90% retained, as opposed to 10% if it was a text,
-It is the most shared content on social networks, which will make you more known and interactive,
– This video will contain key elements: it will allow people to register for your event, to make a purchase request, to send a contact prospect, etc…
Focus on the main steps of your video with a simple storyboard
Most marketing videos have several stages, and every good storyboard should include them in the script. This is the first step of your video creation, before any sketches, drawing, template, frame, images or animation.
Of course, each of these stages can correspond to a scene.
An opener: This is perhaps the most important step, as it is what people will see first. You can start with a sentence like “You’ve been there too”, and then introduce an everyday situation that the product or service is supposed to address. Don’t hesitate to take advantage of this step to introduce the characters in your video, in order to reinforce the feeling of identification.
A problem statement: The problem faced by your target. So think carefully about your target. For example, in the DropBox video, which is aimed at a wide audience, it talks about organisational problems.
But the Sales Force video is aimed at a much more professional audience, and relates problems encountered by sales teams in particular. Depending on the viewer, your problem statement might change.
A solution to solve the problem: You guessed it, the solution in your marketing video is you, or more precisely, your product or service.
To do this, you’ll need to devote a good part of your video to showing footage that highlights your product.
In the DropBox video, these sequences take the form of video infographics, to highlight the ease of the tool.
A call to action: And finally, the final action, the one that should bring you leads and business.
In the outro of your video, you must encourage your audience to take an action:
– sign up for your newsletter,
– make an appointment for a demo,
– subscribe to your social networks, to increase your community,
– buy directly from your website,
Make sure your brand name, website address, and CTA are all clear on the final frame of your video and linger long enough for the viewer to process.
Do you also want to make in-house marketing videos? Do you want to see a storyboard example? A storyboard frame, prepared just for you to start your whiteboard with details, transitions, drawing, dialogue, visuals, movement, colleagues’ comments, cutes, voiceovers and dialogues and more tools? We can guide you step by step in your storyboard, you don’t have to be a professional or an artist. to have great ideas for your corporate film. Ask for a demo of the Pitchy solution.
- Understand your audience’s expectations to
define your editorial line
- Use the right tone with your audience to
- Choose the right video formats and distribution methods
- Follow each platform’s standards to optimise your posts
- Use multiple video styles
- Complete demo
- Examples of customer video creations
- Offers and prices