6 Best Corporate Videos

First of all, to start this article, it seems good to define what a corporate video is. Because this term can cover several video formats. It can be a video that introduces your company, that tells your story, for storytelling, that will differentiate you from your competitors, and raise brand awareness.
But it can also be a video that highlights your CSR projects, again to give you an identity and highlight the causes you defend.

You can also call it a corporate video, an interview with one of your clients, who will testify to highlight your expertise.

Or a greeting card video from your executives:

As you can see, the spectrum is very broad. What is certain is that corporate video, in one way or another, must serve your brand, what you sell, and the values you convey. And the video message is much better remembered, for several reasons: it arouses emotion, by bringing in the human element, it allows you to synthesise a large amount of information, and above all, it generates more interaction, particularly on social networks.

In this article, we offer you few examples, to inspire you in your next corporate videos.

Microsoft: your employees wake up every morning for you and testify in a corporate video

In terms of storytelling, this is the most frequently used example. In the midst of the containment phase, Microsoft wanted to keep in touch with its employees and asked them to film themselves in their daily lives: waking up, with their children, jogging, with their pets… The objective? To have the employees say in this video why they get up every morning for Microsoft, and how they feel they are contributing to a better world.

Urban Farmers: products who come from your district

In this video, Urban Farmers clearly highlights the carbon footprint of the fruit and vegetables we eat. Eating fresh produce is good, but if it has traveled many miles to get to your plate, it’s not good for the environment. And that’s just as well, because Urban Farmers offers produce produced directly in the city where consumers live.

Why is this effective?

First of all, the video answers a problem: you import healthy food from far away, we are here to produce it close to home.

Add to this a colour code that reflects the brand’s graphic identity (predominantly orange), a voiceover, an animation and key words that give dynamism and rhythm, while allowing us to retain the important information.

Practicus: more than consultants: partners

Practicus is a temporary employment agency offering positions for managers, executives and senior staff. In this video they explain how they differ from their competitors.

Why is this video effective?

The key to this video is the animation. It all starts with the small dot, which then illustrates everything that is said in the video. To represent the difficulties encountered by the companies, the dot is placed in a labyrinth, to say what Practicus sets as values, the dot is placed on a scale… Throughout the video, this animation of the point (which symbolises the consultancy firm), will give rhythm to the message, bring dynamism to it, and make it easier to understand.

Hubspot: playing up the 80’s series in this corporate video to tell its story

Are you nostalgic for series such as Magnum, Miami Vice or MacGyver? Do you remember these credits that have become a bit kitschy today? Well, Hubspot has decided to play on this nostalgic side (because the two founders are from that generation) to tell its story in video, and to present its teams, in the form of credits, with an “actor” to whom a function is attributed (the developer, the customer service representative…).

Why is this corporate video effective?

Wanting to deliberately play up the cheesy side can actually make you sympathetic to an audience that has grown up with the same cultural references as you. And here we have to salute Hubspot’s originality, which takes a deliberately offbeat, humorous tone to deliver a very serious message: at Hubspot, we surround ourselves with the best recruits, and we create a good atmosphere, so that everyone can flourish.

General Electrics: animation for storytelling

More classic, but still as effective: the infographic video maker to tell your story and showcase you. Here, General Electrics decided to make an animated video to showcase its presence in the United States, to highlight its expertise and seniority, and the training of its employees.

Why is this video effective?

Firstly, and this is important to mention, because it has subtitles, and can therefore be viewed without sound. Note: on social networks, the vast majority of videos posted are watched without sound, hence the importance of having text and subtitles.

Secondly, the tone fits General Electrics’ target audience, which is more intentional, different and more formal than Hubspot’s startup target audience, for example.

Another great example of corporate video: Airbnb gives its guests a direct say

Who better than your customers to talk about you? Here, thanks to these testimonials from hosts, Airbnb is being talked about, indirectly, and by people who are totally objective, as they have been using the service for months, sometimes years.

Why is it effective?

We can see here how internationally established Airbnb is: there are testimonials from Italian, Spanish, French and English hosts… Everyone is ready to host on Airbnb. Airbnb is more than just a host, it’s an experience to be had in the home. This video reinforces the human side, the choice of destination, and what Airbnb has brought to the hosts: encounters, the practice of a language, a void to fill since the departure of the children, or simply an additional source of income.

What about you? You think you cannot assume these corporate productions, cannot profit from these benefits for your own business? You might be wrong. You too can have this effective approach and become video experts! Depending on the goals of your video campaign (written in your script), you can use a creative device, such as Pitchy, with a limited budget, to choose among the pre-designed graphics and templates for your creation. The concept is simple: you go on the platform, choose a format and a template, and then, you can add your video rushes (filmed with your Iphone or smartphone): it is not complicated. You can then add your graphic elements, your logo, a voice-over and subtitles. Want to make a great video for social media with professionalism?
Ask for a demo from Pitchy