Video Email: enhance your Emailing campaigns
Why you should use video in your commercial prospection emails?
Every company needs to make sure their future clients, subscribers or users (viewers at least) know about their products, whatever the context is. Video adds a fun aspect to the content in your email campaigns for your audience. It makes your commercial prospection more interactive to the viewer and increases customer interest. It also makes your campaigns stand out from others and improves open and engagement rates, with response rates of up to 30% and more clicks on the CTA button. And you have great CRM tools now, such as hubspot, for these purposes (a newsletter, a landing page, ...).That’s why we want to take some time to explain why video integrated emailing is important, either on desktop or mobile phone, to get viewed. It will be a great advantage for sales people. Be careful: for some email boxes, especially on outlook, you might face some problem if you want to include a video file in your email. And sometimes, it is due to spam filters, either if the format is appropriate. It will be easier if your recipients only have gmail adresses. Here are some instructions, suggestions and tips for you, to get more video views. And remember : be creative to make some noise!
Email video: select a new method to promote your products in a creative way
93% of sales and marketing departments already use video in their strategy rather than other content type, and it’s not too late for you to get into it as well. There are several advantages to using video in an email:
- First, a video (or an image in animation, such as a gif, a thumbnail or a screenshot) is more attractive than text to a recipient. Your prospects are more likely to click on the link/url/image/icons to watch the whole video before they read an entire block of text. This means you’ll have their attention longer so you can share more information. It's hard to read a whole text, it is easy and fast to watch a video.
- Further, your prospects will get a better understanding of what you offer and will more easily remember your ads, service or product.
- Finally, you need to consider the reach of an email video in comparison with a text email and its limitations. If your prospect is a fan of your video, they can easily share it on social media. This will help your company reach people who may not have known you before.
A video mailing is an innovative way for marketers to share information about your brand (on youtube or social media) and keep in touch with your customers. Plus, email videos have many other benefits.
Benefits of video in your company’s emailing strategy
Using video in your emails does a better job at highlighting your products and services with the best content. You should know that using the word “video” in the subject line of your email increases the open rate by 19% and the click rate by 65%. Plus, with video mailings, you can give your company a unique style that will make you stand out to your prospect. You’ll be easily identifiable because of your originality. For example, if your video is really atypical, it may even reach people who don’t know your company. Using the Pitchy platform, you can make and customise your videos yourself, without needing any production skills. With Pitchy’s many themes and formats, your imagination will be the only limit with our device. An email video is an emailing strategy that’s ultra-popular and you can use Pitchy is THE tool to create videos for your upcoming email campaigns. So get in touch today to get started and ask a demo of our software.
65%
increase in click-through rate if the word "video" is included in the subject line
Add the word video to the subject line of your email to encourage clicks
In summary, here are the best practices, the guide, which can serve as a valuable resource for your agency, business or company, in managing web marketing to consumers.
Add the word video to your email subject line to encourage clicks
What is the email subject line? It's the text that recipients see in their mailboxes once your email has gone out. It is therefore the first textual contact with your content. As you can probably imagine, because you do too, you receive promotional emails all the time: and most of them end up in your spam folder. The same is true for your prospects. The subject line should immediately announce the colour to the reader, and above all: should reveal the main content of your mailing! Is it a registration for an event? A product or service launch? A new arrival in your team? A new direction? Your news? A new video on your youtube channel? Information to provide to a new user of your solution? A login to connect to their personal space? Say it in the subject line and highlight the button!
Putting the word "video" in the subject line shows your audience that they are receiving original content.
The idea is to understand that a short, clear video will be more quickly consumed and understood than a long text that will only be read diagonally, if at all.
Whether it is to:
- announcing an event, via a trailer and encouraging registration,
- to announce a product launch and encourage conversion,
- or introducing new recruits to your team,
It's better to have a nice video staging with key messages that will stand out: by seeing the word "video" in the subject line, recipients will know that the essential information must be in the video, and that, of course, you'll have thought about not making it too long.
Embed the video in your email
Embedding a video natively in an email is not easy. Even if you try to integrate the "embed" code (as is the case on a website back office for example), the result may be disappointing because the video is a very large file format. Care must therefore be taken.
Another important point: depending on the mailbox used (Outlook, Gmail, Yahoo, etc.), the video content will not be displayed in the same way, or even at all for some...
The solution? Insert your video in the form of HTML5 code in your e-mail: for more information, please consult this article. This way, the video should open in the e-mail. Be careful though:
- not all recipients have mailboxes that support HTML5 (notably Gmail and Yahoo),
- if the mail application does not support HTML5, it will display a still image: this is better than nothing, but it is not the expected result,
- if you send a lot of mail, this process can seem complex and time-consuming.
But rest assured: there are a few techniques, including two.
Use an eye-catching vignette
Your prospect has walked through the first door by opening your email, there's only one more door to get them to your home by clicking on the video. An eye-catching preview, thumbnail or visual should be included in your email body to encourage reading. This visual should therefore include images, interesting text and a call-to-action that catches the attention of your subscribers.
The thumbnail, i.e. the image with the "play" icon and the URL of your video, is still a good solution: it will save you the trouble of integrating the source file or the Youtube integration link. If you shot the video with your smartphone, you can use this thumbnail as a screenshot.
Use a GIF
You've probably seen these animated images that have taken over many internal messaging programs for companies, including Slack. Very often, a GIF, if well selected, can be used to convey a message in a light-hearted way: it all depends on the tone you want to use with your audience. In any case, it will have more impact than static photos.
You can select a part of your video and make it a GIF! The format is tolerated by all email applications!
To create your own GIF, you can use a tool like Ezgif, which takes you step by step.
- ROI: 7 key benefits of video product presentations
- Strategy: When to use a product presentation video?
- Trends: Prerequisites and successful formats to present your product
- Set the objectives
- Think about your messages
- Know your audience
- Anticipate the distribution
- Set a duration
- Speaking to the camera or voice-over
- Determine the purpose and the audience of your infographics
- Write the script
- Collect all the data you will need
- Create a first image version of your infographics
- Start using the web video editor to make infographic videos
Emmanuelle Leduc, Head of Project Contributions and Deployment at BNP Paribas 
Olivier Pottier, Head of Education at Orange 
Delphine Gloux, Project Manager & Designer / Innovation Lab at IT-CE - Complete demo
- Examples of customer video creations
- Offers and prices
