Promotional video maker: boosting corporate content
Why you should use promotional videos to highlight your content to viewers
Has your company (or brand) written any insights such as an e-book, created an infographic, or designed some other type of content? Want to tell people about it and reach new prospects? A promotional video is the perfect way to make an impression and highlight your content in a fun and interesting way. It will bring your content to life and spark the attention of a website visitor to your brand or service, either you are a startup or an international group.
Promotional videos in your marketing strategy
The average attention span of a website visitor (future consumers on a larger scale) is about 12 seconds per topic, which means a promotional video about your content has to be short in terms of length. Think about it when you are writing your script.
Companies (and especially startup companies, that cannot avoid TV or radio ads) typically use videos to present a product or service because they’re an interesting, visually-appealing way to share a short, impactful message to better capture a visitor’s attention. So, why not use them to promote your content?
With promotional videos for business, you’ll grab the attention of your future consumers. The video message is clear, simple and concise (as it must be at first in your script and storyboard). A visitor will be more interested in effective video content that elicits their curiosity more than a written message. This is your main goal : to create emotion through your own visual content, animation and graphics if necessary.
Key stats on promotional video
For example, 73% of startup marketing professionals checked their analytics and say that promotional videos have a positive effect on the ROI of their campaigns' results. Companies that include video in their marketing strategy have a 27% higher click rate and a 34% higher conversion rate in the digital channel than those that don’t use it. This is because video has become the most shared and viewed medium on social media platforms such as linkedin (and on a google page too) over the past few years. Promo videos also improve a website’s search engine ranking. More than half of all internet users say they consume videos more than other types of content (articles, images, posts, etc.). And your target audience and potential customers might be in this case too.
Today, video is the medium to use.
95%
of the video message is retained by an internet user compared to only 10% of a text message.
Use Pitchy for your promo videos!
With our app and our software, you will find valuable features, such as video templates to get more inspiration for your video ads. Once you choose your template, you can add your logo, colors, watermark, soundtrack, text, and voice-over! To edit your video projects, you will find many other valuable features, more templates and intro templates, and other tips for beginners on our blog!
- ROI: 7 key benefits of video product presentations
- Strategy: When to use a product presentation video?
- Trends: Prerequisites and successful formats to present your product
- Video to feed your inbound marketing
- To present a product or a software
- For storytelling
- For promotion
- For viral social media content
- To promote your events
- Determine the purpose and the audience of your infographics
- Write the script
- Collect all the data you will need
- Create a first image version of your infographics
- Start using the web video editor to make infographic videos
Emmanuelle Leduc, Head of Project Contributions and Deployment at BNP Paribas 
Olivier Pottier, Head of Education at Orange 
Delphine Gloux, Project Manager & Designer / Innovation Lab at IT-CE - Complete demo
- Examples of customer video creations
- Offers and prices
