Promotional videos: boosting corporate content
Why you should use promotional videos to highlight your content to viewers
Has your company (or brand) written any insights such as an e-book, created an infographic, or designed some other type of content? Want to tell people about it and reach new prospects? A promotional video is the perfect way to make an impression and highlight your content in a fun and interesting way. It will bring your content to life and spark the attention of a website visitor to your brand or service, either you are a startup or an international group.
Promotional videos in your marketing strategy
The average attention span of a website visitor (future consumers on a larger scale) is about 12 seconds per topic, which means a promo video about your content has to be short in terms of length. Think about it when you are writing your script.
Companies (and especially startup companies, that cannot avoid TV or radio ads) typically use videos to present a product or service because they’re an interesting, visually-appealing way to share a short, impactful message to better capture a visitor’s attention. So, why not use them to promote your content?
With promotional videos for business, you’ll grab the attention of your future consumers. The video message is clear, simple and concise (as it must be at first in your script and storyboard). A visitor will be more interested in effective video content that elicits their curiosity more than a written message. This is your main goal : to create emotion through your own visual content, animation and graphics if necessary.
Key stats on promotional video
For example, 73% of startup marketing professionals checked their analytics and say that promotional videos have a positive effect on the ROI of their campaigns' results. Companies that include video in their marketing strategy have a 27% higher click rate and a 34% higher conversion rate in the digital channel than those that don’t use it. This is because video has become the most shared and viewed medium on social media platforms such as linkedin (and on a google page too) over the past few years. Promo videos also improve a website’s search engine ranking. More than half of all internet users say they consume videos more than other types of content (articles, images, posts, etc.). And you target audience and potential customers might be in this case too.
Today, video is the medium to use.
95%
of the video message is retained by an internet user compared to only 10% of a text message.
Are promotional videos for business something you’re interested in using to focus consumers' attention on your content but you don’t necessarily have the right skills to produce a video?
Pitchy is here for you: our easy video editing solution helps you design your event videos for your potential customers and get as many views as possible. With our intuitive platform, you’ll soon be creating professional clips quickly and easily. Choose your template, your subtitles options, your theme, your angle, tone of voice...
Run into a problem making your video? Our video experts are always ready and available to help you at any minute: they will show you how to use the platform and provide advice. Stand out from your competitors: give inspiration to your consumers and boost your sales! Start the collaboration with us!
- ROI: 7 key benefits of video product presentations
- Strategy: When to use a product presentation video?
- Trends: Prerequisites and successful formats to present your product
- Trends: Video, the most engaging medium for each moment of the conversion tunnel
- Strategy: What types of video should you integrate into your marketing automation strategy?
- Expert Advice: When should you integrate video into your marketing automation strategy?
- You spend too much time creating videos
- You are now aware that video communication is key but you are missing the skills
- You are wondering whether to produce video content in-house or outsource it
- You are looking for the ideal solution for your current and future video needs
Emmanuelle Leduc, Head of Project Contributions and Deployment at BNP Paribas 
Alexandre Guerfal, Deputy Head of department DECADE IGPDE 
Delphine Gloux, Project Manager & Designer / Innovation Lab at IT-CE - Complete demo
- Examples of customer video creations
- Offers and prices
