Video for a better human capital development
Managing a company means taking care to ensure the safety of all its employees in the workplace. According to the labour code, employees have a certain number of obligations, both in terms of health and safety. These include health and hygiene measures, providing equipment and services to create and maintain a healthy workplace. They also include risk prevention measures related to the workplace and working conditions (pollutants, nuisances, handling toxic materials, as well as stress, harassment, etc.). Certain “high-risk” jobs require careful attention to a certain number of occupational safety rules, such as: employees in construction and public works, heavy industry, air, rail and road transport, hospital staff exposed to diseases and infections daily, jobs involving children, jobs involving collecting and processing recyclable materials... and many others! All companies, especially those with a high level of risk in the workplace, must inform their employees about best practices and do so in an effective, impactful, human and engaging way.
Video communications to provide information and encourage compliance with the rules
Human capital has a strong impact on the employer’s brand. This is why special attention must be paid to it to guarantee a good employer’s brand and to be sure the company externally attracts new talent. Moreover, this development of human capital should allow employees to feel they are in a pleasant working atmosphere. Images of the various actions led by employees to improve the life of the company allow to highlight internal initiatives.
Video is the perfect tool for this type of action. It identifies the authors of the actions and explains the processes in images or videos. It can also be shared on multiple medias which allow to enhance the message in several ways. Lastly, if employees feel that their initiatives are promoted, they will implement more of them, which will fuel your employer’s brand.
- Strategy: The new challenges of internal communications
- Inspiration: 5 essential corporate communications tools
- Operational aspects: When to include video
- You spend too much time creating videos
- You are now aware that video communication is key but you are missing the skills
- You are wondering whether to produce video content in-house or outsource it
- You are looking for the ideal solution for your current and future video needs
Emmanuelle Leduc, Head of Project Contributions and Deployment at BNP Paribas 
Alexandre Guerfal, Deputy Head of department DECADE IGPDE 
Delphine Gloux, Project Manager & Designer / Innovation Lab at IT-CE - Complete demo
- Examples of customer video creations
- Offers and prices
