Human Capital Video: improving your human capital development strategy
For a long time, human capital was assumed to be existing or even considered taken for granted. Companies did not value it. Today, in an era where they are looking for the best talent, change is happening. Companies face the problem where human capital development and investing in human capital are essential. All this to make employees want to work daily for the company. Valuing human capital is just as common today as valuing its customers. But what are the reasons? Why is it necessary to value human capital? How will you do it within your own company?
Valuing human capital for a healthy work environment that attracts talent
Human capital has a strong impact on the employer’s brand. This is the reason why special attention must be paid to it to guarantee a good employer’s brand and to make sure the company externally attracts new talent. This development of human capital should also allow employees to feel they are in a pleasant working atmosphere. Images of the various actions led by employees to improve the life of the company allows to highlight internal initiatives.
Video is the perfect tool for this type of action. It identifies the authors of the actions or explains the processes in images or videos. It can also be shared on multiple supports pushing the message in different ways. Finally, with a promotion, employees will take more initiative, which will fuel your employer’s brand.
Improve the company’s performances by investing in human capital
It is said that a happy employee makes a happy customer. Indeed, if employees feel good in the workplace, they are more productive, and therefore customers will satisfy with the service that is provided. Above all, it motivates others to fulfill the objectives if they are in a slightly more competitive organization.
With video, we can deal with many subjects: highlighting results in an annual or quarterly report to motivate, events within the company, or important announcements that are meaningful to communicate about. Video makes it possible to release the message in the best way possible and makes it understandable to the viewer. This is why, when valuing human capital, video is an excellent tool.
Rather than a simple thank you message or email to all employees, they’ll feel more recognized and that their work is highly valued by the company. Companies must therefore consider their human capital as a key element of their success. Just as one can consider the material capital to produce a good. If this capital is of good quality and is well preserved, it will be effective, just like an employee who feels good about their work. The video media here will first bring something new to this human capital development. Above all, it adapts to new means of communication to reach even more people in the development of the employer’s brand. Then, it will also help the message to be better understood by employees or future talents of the company.
- Strategy: The new challenges of internal communications
- Inspiration: 5 essential corporate communications tools
- Operational aspects: When to include video
- Set the objectives
- Think about your messages
- Know your audience
- Anticipate the distribution
- Set a duration
- Speaking to the camera or voice-over
Emmanuelle Leduc, Head of Project Contributions and Deployment at BNP Paribas 
Olivier Pottier, Head of Education at Orange 
Delphine Gloux, Project Manager & Designer / Innovation Lab at IT-CE - Complete demo
- Examples of customer video creations
- Offers and prices
