Strategic Announcement video: video at its best
A company is in contact with a certain number of stakeholders and communicates with them regularly: employees, customers, partners, investors, etc. Over time, many situations can be the subject of important or even strategic announcements. For example: a merger, acquisition, joint venture, initial public offering, opening of a new entity, establishment in a new country, announcement of CSR commitments, brand change, release of a new range of products, fundraising, large orientation of the group… etc. It is therefore essential to lightly tread your message and determine the best medium depending on the communication channels considered.
Announcement video to give impact to your message
If there were to be a number 1 goal when a company makes a first-rate announcement, it would be that the message was perceived and understood by the greatest number. The announcement video can be live, or the news can be linked to a press release. However, the video format will have the most impact for this exercise. The video statement will allow each of the stakeholders enough time to look at and absorb the information. It will also be possible to come back to it later on, and even to automatically insert subtitles in another language so that you can quickly share information anywhere in the world, as Pitchy offers the option. This format will also increase the degree of “virality” thanks to the simplification of sharing and spreading. It will give the opportunity to analyse the interaction with the audience and measure the impact of your video message.
Several ways to make an announcement video
Important video announcements can come in numerous forms. It can be speaking in front of the camera with direct contact with the audience. It can be an interview video where you imagine in advance the questions that the audience could ask themselves so that you can take the time to answer them. It can also be an institutional film making it possible to make a video announcement through storytelling, otherwise known, in these circumstances, as video telling. An important and strategic video statement can also be simply snacking content information posted on the group's social networks. This has been seen in the communication strategy of certain American unicorns with announcements of a buyout, fundraising, or IPO. Social media is clearly the best communication channel for these circumstances, and video media will, in fact, be the medium that must be favored.
Companies that use video see a
41%
rise in traffic on their website.
Speeches by executives
It makes more sense for an executive to talk about strategy. Using video, they can speak to the shareholders, customers and leads. It is a unique opportunity to send a strong message and build horizontal relationships. When executives speak on video, they convey leadership, a responsibility for the choices they make and a pride in being ambassadors for the company. Video creates a strong impression, engages the audience and can quickly be spread around. Such speeches are made to improve reputation and expand a business’ community.
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- Determine the purpose and the audience of your infographics
- Write the script
- Collect all the data you will need
- Create a first image version of your infographics
- Start using the web video editor to make infographic videos
Emmanuelle Leduc, Head of Project Contributions and Deployment at BNP Paribas 
Olivier Pottier, Head of Education at Orange 
Delphine Gloux, Project Manager & Designer / Innovation Lab at IT-CE - Complete demo
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