Corporate Social Responsibility Video: CSR communication strategy
Video: the best option for successful CSR communications
Potential CSR initiatives come in many different forms, such as planting trees, cutting down on waste, making the switch to renewable energy or limiting paper usage. These projects are often related and led by one or more people throughout the organisation to address an initial problem and communicate about results and progress. Using video for corporate social responsibility communications will give you the chance to show the company’s CSR goals over the years. Corporate films will highlight the importance of initiatives by letting viewers see the concrete actions taken through footage, illustrations or interviews with people working on the projects. Because videos can go viral, they are the best method for bringing higher visibility to stakeholders through corporate social responsibility reports that are easy to share.
CSR policy: the corporate initiative that can’t be ignored in 2020
For many years already, stakeholders have had very high expectations of companies when it comes to social and environmental responsibility. Customers, employees, suppliers, partners and investors all want to be engaged and to engage their respective partners in new sustainable practices for the betterment of the planet.
However, this approach isn’t always easy for a company to implement. First of all, it’s relatively complex to truly understand the environmental and social impacts they actually have, as there are many of them, so they’re very often intertwined. Companies have to understand the scientific issues as well as the many labels and standards that exist. These are also topics that can shake up certain preconceived ideas in the company. To keep everyone on the same page, it’s important to have dialogue, sharing empathy between internal individuals in the company with external stakeholders who don’t always have the same expectations and objectives.
What’s really accelerated corporate CSR commitments in the past few years, is all of the corporate social responsibility video communications online about these topics. As they raise awareness, they potentially denounce companies that continue to behave irresponsibly or simply fail to do their part. Each company has a reputation, and companies need to make sure that it is permanently in alignment with their values and commitments.
It’s becoming increasingly essential for companies to commit to sustainable goals in this area. For this, they develop an appropriate corporate social responsibility communications strategy by using the right tools to make it impactful and to control it effectively.
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