Video Communication: spread your message
Why use video for your external communications?
Today, video represents a large amount of online content, allowing you to get a lot of views on your social media, youtube channel and website. Easier to remember, more visible, and more engaging, video content allows you to communicate more effectively and directly with your different audiences. Video broadens and facilitates information, makes it possible to share messages remotely and to record the company's most important moments. Pitchy can help your business create professional and effective video communication easily. Adapt good communication skills right now and make more videos with key words, greater clarity and great conclusions! Here are some tips from experts to learners, to avoid the error of miscommunication, reach your goals, and become a leader in your specific area, with good results for your business.
Institutional or corporate film
The institutional film strives to enhance your brand image, to gite it credibility and make identification easier, through a story. Contrary to simple video marketing (and other common ads), it presents the structure, its functions, or its values by putting the commercial aim aside. It can address a variety of audiences or individuals, and have very diverse objectives for participants/learners. Furthermore, your brand's image will improve both internally and externally with the help of video.
CSR projects
Good practices, social and solidarity projects, environmental commitments ... companies are the actors of economic and social activity. The CSR approach is a process that must be shared with as many people as possible. Communicating on such projects is also incredibly beneficial for the company’s brand image. You show a wish to do better and to reduce your negative environmental and social impacts as much as possible. By presenting and sharing your commitments, you encourage others to do the same.
Highlights of the year
For example: the new year, the anniversary of the company, participation in trade fairs, and discovery of new premises … Each year, the company experiences highlights that are worth promoting on a large scale through a corporate video. Videos will also assure that every single one of your employees is aware of what is happening within the company they work for.
Distinctions/Prizes and awards
Does your business receive prizes and awards? Why not capitalise on this success by producing a video? It is also a good idea to edit videos if you are organising awards ceremonies. Sharing successes brings joy to your employees and pushes them to strive for better while also improving your teams’ spirit.
Strategic announcement
Strategic announcements require resources accordingly. If you want to reach as many people as possible and get their full attention, then chances are that you might want to create a video.
Communicating on such projects is incredibly beneficial for the company’s image
You show a wish to do better and to reduce your negative environmental and social impacts as much as possible. By presenting and sharing your commitments, you encourage others to do the same.
Communicate about the company’s DNA to create a connection between your business and your viewers. Video is a great way to show your know-how, your organization, your values, your expertise, key members or your products and services.
- How to communicate to strengthen internal collaboration?
- How to communicate to reach new audience?
- How to improve your e-reputation?
- Decoding: The challenges of corporate communications
- Trends: Corporate communications formats and themes
- Strategy: 5 ways to use video to reinvent your corporate communications
- Set the objectives
- Think about your messages
- Know your audience
- Anticipate the distribution
- Set a duration
- Speaking to the camera or voice-over
- Determine the purpose and the audience of your infographics
- Write the script
- Collect all the data you will need
- Create a first image version of your infographics
- Start using the web video editor to make infographic videos
Emmanuelle Leduc, Head of Project Contributions and Deployment at BNP Paribas 
Olivier Pottier, Head of Education at Orange 
Delphine Gloux, Project Manager & Designer / Innovation Lab at IT-CE - Complete demo
- Examples of customer video creations
- Offers and prices
