Video Communication: spread your message

The institutional film strives to enhance your brand image, to gite it credibility and make identification easier, through a story. Contrary to simple video marketing (and other common ads), it presents the structure, its functions, or its values by putting the commercial aim aside. It can address a variety of audiences or individuals, and have very diverse objectives for participants/learners. Furthermore, your brand's image will improve both internally and externally with the help of video. Communicate the company’s DNA to create a connection between your business and your viewers. Video is a great way to show your know-how, your organization, your values, your expertise, key members or your products and services.

Good practices, social and solidarity projects, environmental commitments ... companies are the actors of economic and social activity. The CSR approach is a process that must be shared with as many learners as possible. Communicating on such projects is also incredibly beneficial for the company’s brand image. You show a wish to do better and to reduce your negative environmental and social impacts as much as possible. By presenting and sharing your commitments, you encourage others to do the same.

For example: the new year, the anniversary of the company, participation in trade fairs, and discovery of new premises … Each year, the company experiences highlights that are worth promoting on a large scale through a corporate video. Videos will also assure that every single one of your employees is aware of what is happening within the company they work for.

Strategic announcements require resources accordingly. If you want to reach as many people as possible and get their full attention, then chances are that you might want to create a video.