Video Tool for Effective Recruitment
By Marc Burger, Content Manager
Why are more and more companies using the video tool to recruit new talents? We tell you more in this article.
- How will video made with a video tool for beginners have a positive impact on your recruitment program?
- If you want to recruit more people, you should make videos highlighting your CSR projects
- What kind of video with great features, specifications and lightworks can you create to boost your recruitment (with a video tool)?
For a long time, online recruitment consisted of posting a job on LinkedIn or Welcome to the Jungle, waiting for candidates to send in their CVs. But now many companies have realised the importance of the video tool, which will account for 82% of traffic next year. Using video gives a human face to your company, and ensures that the message is retained more by Internet users (95% of a video message is retained, compared to 10% of a text message).
To attract new talents, there are several video formats to attract applications. It can be an interview with an employee, to present their job, or a storytelling video, to tell your story, but also a recruitment campaign. We tell you more in this article.
How will video made with a video tool for beginners have a positive impact on your recruitment program?
Writing about your business is good. Putting it on video is better. Making a video means including the human dimension at the heart of your communication strategy. Depending on the subject, there will inevitably be legitimate people among your teams to speak.
If you want to tell the story of your company, it is obviously the founders who will be able to tell the story of the genesis of the project, and the first challenges and difficulties (because an adventure without difficulties is not interesting).
On the other hand, if you want to recruit from a specific team, interview the members of the team concerned, starting with the managers.
Video will therefore have several advantages:
– it will allow your employees to express themselves on the subjects they know, to highlight their expertise, and to recognise their work,
– It will break the ice between your managers and new candidates, but also between managers, customers and prospects.
-It will give a human and friendly face to future candidates: they will be able to put a face on the people they are likely to work with.
If you want to recruit more people, you should make videos highlighting your CSR projects
What are CSR projects? These are the causes to which your company is committed. It could be planting trees, helping endangered species of animals, promoting gender equality, fighting against the exclusion of disabled people…
Thanks to a video tool, you can film (with your smartphone) your employees involved in your CSR projects, a good way to highlight them and recognise their actions.
What is the relationship between CSR projects and recruitment? Simply your brand identity. Thanks to these videos, which can be quite short (between 1 and 2 minutes), you say who you are and what you stand for. This is how you can create a feeling of identification among future recruits, among those candidates who want to know more about you and your teams.
What kind of video with great features, specifications and lightworks can you create to boost your recruitment (with a video tool)?
The job advert
For your social networks, think of making short formats. In theory, you should grab your audience’s attention in less than three seconds. Therefore, from the beginning, you should clearly explain what your video is about. In this case, it is to say that you are recruiting for a position.
Watch, for example, this video edited with the Pitchy platform, for a community manager position:
A portrait of one of your employees, to present their job in video clips
In addition to the job offer, it is important for candidates to know who they are likely to work with, to put a face on their future managers and colleagues if they join the venture.
To do this, the video allows the teams to be presented, according to their mission. This is what you should include at the very beginning: name, first name and job title. Then ask the person questions about their daily life, their main missions, and the challenges they are proud to have taken on.
Important: remember to include subtitles in your video, so that it can be viewed without sound, like here with Sophie, Customer Success Manager at Pitchy:
An employer brand video, thanks to imovie and a simple interface as a video tool
This type of content is also very impactful. It is not enough to recruit through video: you must also use this medium to explain who you are, and what your values are. Nowadays, and especially with the younger generation, people apply to a company more because they like what it stands for, rather than because they are looking for a food job.
Here is another example, again using the Pitchy platform:
Using a video tool such as Pitchy offers you several features and types of formats. We allow you to create tutorials and video teasers, according to your training needs. You can also choose your favorite template, as well as text, animations, subtitles, and even royalty-free music for imovie.
Do you need more information about the creation of training videos with the video editor Pitchy? More specifications? If this is your case, don’t hesitate to ask for a demo, to see few features and other specifications.
Our platform (or interface), perfect for beginners to put their premiere elements as professionals or youtubers, offers rotate effects, shotcut, lightworks, watermark, themes, titles, voiceover, timeline editing, photos, native timeline editing, audio editing, filters and other best features (and extra features). On our software, you will have the ability to import your video rushes/footage and create most video formats.
We also have an app you can download, the new version of a mobile app that will help you to compile your video rushes for film post-production. Compatibility will all search engines, except Internet Explorer. Best option at a reasonable pricing, with premium templates, to make awesome videos, like professionals youtubers!
- Trends: The role of video in the employer brand
- Strategy: Why video interview is the best recruitment tool
- Inspiration: Employee video interview, what formats to imitate?
- Your turn: How to ensure a successful video interview?
- Complete demo
- Examples of customer video creations
- Offers and prices