Video interview: the best weapon for your CSR communication
By Marc Burger, Content Manager
Whatever your company's CSR initiative, a video interview with your employees will be a formidable weapon. We explain why.
More and more companies are engaging in CSR projects (Corporate Social Responsibility) to promote their brand and values. This may involve reducing waste, planting trees, limiting your paper consumption, or switching to renewable energy. In each CSR project, there are objectives to be reached, and progress to be communicated, by the people responsible for these projects. That’s where the video interview comes in.
Video, the most popular content
To begin with, just remember these figures:
- 82% of internet traffic will be occupied by video in 2022.
- Internet users retain 95% of a video message, compared to 10% of a text message,
- 43% of internet users who have watched a video then visit the source site
- and 95% of people under 35 watch videos. As a recruiter, this means that if you want to raise the awareness of future young candidates with CSR projects, it is better to use video content to reach them more directly.
With the video interview, you highlight the people involved
Whatever the project to be carried out, there will always be teams and people involved in the realisation and completion of these projects. The aim of these is to give a positive image of your company, by showing, for example, its concern to respect the environment and limit the impact of its activity on it.
With a short and concise video interview, you ask the essential questions to the person who is carrying out the operations: what is the objective or the observation? And in concrete terms, how do you act on a daily basis to limit the impact of your activity on the environment?
The video interview puts a face on the people who act, the expert in question. It means visually highlighting your teams, so that they feel more involved. With the video interview, your communication is more transparent and more human to the viewer.
At Pitchy, we create videos. That’s why we’re committed to planting between 5 and 30 trees for each licence sold, to neutralise our carbon impact, or even make it negative.
And it was Martin Duval, HR Manager at Pitchy, who testified in favour of this beautiful project:
Pitchy is also involved in other projects:
- Signing the Gender Agreement, a set of rules to facilitate gender equality in the workplace,
- Creation of the association ‘En quête de sens’, which distributes meals and clothes to the most underprivileged on the street.
And it is Benjamin Chouraqui, our co-founder, who testifies in video:
With an online video platform, this type of virtual interview can be made simply with a smartphone, a tripod and a lapel microphone (without artificial light). No headphones needed.
Video makes your actions real
When you are a company committed to solidarity projects, saying it is good. But showing it is even better. Rather than a text article that will be little remembered, and that will not sufficiently illustrate your commitment, choose video. You can insert sequences and transitions that clearly show your employees in action, planting trees, recycling cardboard or paper, or any other action that benefits the planet.
Video, a good way to go viral on social networks
Video increases your number of views by 48% on social networks, and 92% of users who watch a video on mobile phones will share it. It’s content that will help your brand become known, by revealing your visual identity and graphic charter to your audience.
By accompanying your video with a trendy hashtag (for example, relating to the environment), or by identifying partner companies, you should seek maximum visibility. Also remember to pin the video content, and make sure that the video contains subtitles, so that it can be understood without the sound.
You need to grab your audience’s attention in less than 3 seconds, in other words, very quickly! Start with a catchy message, accompanied by your graphic identity and logo.
Your subscribers, already sensitive to your communications, will then share this content with their qualified network. In short, so many future prospects that can be transformed into business opportunities, after having been seduced by your values and your offers.
Do you want to create your own videos to talk about your CSR projects? No need to call on an agency: thanks to the Pitchy platform, you can create them without any technical skills and without having technical difficulties. Request a demo of the device now!
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