Online video editing sofware: the advantages of using it
By Marc Burger, Content Manager
Within your company, you can use online video maker by yourself! No need to go through an agency.
Have you tried creative online video editing software within your company, to bring audio and images into life?
Nowadays, planning a communication campaign without video media would be almost impossible, as it is a popular content widely shared on social networks. According to a recent survey by Forrester Research, 60% of Internet users visit a company’s website after watching one of its videos online.
Stunning videos on social media or other channels will give a positive image and bring a human dimension to create a link with your community.
Very often, companies call upon an agency for promo videos or video ads. But this service has a price, usually quite high, and can become an obstacle.
But did you know that it is possible to make a marketing video maker online (one of the most famous being Moviestudio), all alone, at home, thanks to an easy online video maker (works with Windows), or a simple video creator, with many features and apps? This good alternative is an option that has many advantages. These tools will be your new toys.
We tell you more in this article to guide you.
It is cheaper to edit your own videos with online video editor
If you choose to call upon a top agency or a studio for video editing, you will have to review and establish very precise specifications, that will include :
- Your needs in a draft,
- Your goals: to promote the company? A new product? A job offer for a recruitment?
- Your constraints,
- Your budget (unless you are looking for videos for free),
- Your tools,
- Your template, layer and colors,
- Your audio recording,
- Your transitions,
- Your export,
- Your deadlines to complete the project in time.
This specification takes time and controls, but it is essential to determine the allocated budget.
Of course, the specialised agency has professional equipment for the shooting, the sound, the audio effects if needed, the stability of the video during the shooting, editing, text, effects added during post-production…
You are sure to get a quality video, but often at exorbitant prices! If you’re a small company just starting out and want to make a good impression with a communication campaign, you can’t afford to spend so much money on a single video.
So you’re going to pay a lot of money for one content. By using online editing software, you buy a license that can last for several years. It’s cheaper and you use it on the long term 🙂
It is faster to make your own videos with online video editor
When you hire an agency for films, you know that there will be several round-trips. First, you will deliver the storyboard, for a first test version of the video. Then, you will make your first returns to the agency for corrections.
There can be three or four round-trips like that, if there is a misunderstanding or communication issues between your company and the agency.
By choosing an online video editing software, you can make your changes directly. Your waiting time is considerably reduced, which is very useful if the video campaign has to be done quickly: logo, coulours, messages, download the right patterns, etc…
You can even upload videos you have made with your Smartphone (or with Android apps) 🙂
You can customise your videos with online video editor
Editing video online means you have control over everything. Today’s software is designed to allow you to create fully customized content. Whether it’s about :
- video format,
Before using online editing software, make sure you have a clear idea of the type of video you want to make.
A corporate video to present your new office?
A teaser for your social networks?
There are many video formats, depending on your goals and business. And the designers of today’s software are well aware of this 🙂
In addition to offering you a wide variety of formats, they help you edit your videos independently.
Your employees become more competent through video maker in few minutes
This is very important: if you are a manager and entrust the movie editing of your videos to your employees, they will have the feeling that you trust them.
And by using a software, they will become more competent in:
- using a platform,
- understanding different formats.
Interested in online video editing device for youtube intros? Request a demo of the Pitchy solution to discover our basic features and special effects! Either you are in Paris or London, stop searching other platforms or editor, tutorials or video professionals! Check our new powerful features for your clips (visuals, filters and themes) and our video templates for multiple formats in a few clicks. We do not have a pricing page: our teams will evaluate your need for a licence. An read more content on our blog!
- You spend too much time creating videos
- You are now aware that video communication is key but you are missing the skills
- You are wondering whether to produce video content in-house or outsource it
- You are looking for the ideal solution for your current and future video needs
- Complete demo
- Examples of customer video creations
- Offers and prices