Infographic Video Maker Can Help You To Present your Company

Whether they want to share their data (or statistics) to the world or attract more customers, companies must manage business presentations. Traditionally, they used to create infographics on visual documents such as annual reports or brochures.

However, with the increasing importance of video since the last decade, business managers and customers are less and less inclined to look at a huge quantity of text. In that context, companies have relied more and more on a specific tool to present graphs and other data: video infographic.

To create such infographics, companies often use a specific infographic video maker to make animated data or storytelling presentations, according to the marketing goals they pursue. But how can they optimize an infographic video maker to reach their business objectives? This article will tell you everything you need to know about it.

A video infographic is short video that presents data or a specific story of your company/market with movement, a timeline, a voice-over, animations, images, charts, and different templates.

Sometimes, it can use music as well. The video infographic usually lasts less than 2 minutes.

It aims at putting your data and your storytelling in motion, making them easy to understand to the viewers.

For example, in companies, video infographics are used for activity reports dedicated to management, in-house training, as well as performance tracking.

Here are some infographic examples for professional purposes, and it can be used as infographic design inspiration:

Nowadays, we are at a visual age and even companies are not immune to this fact. Just examine these key figures. For example:

• 90% of the information transmitted to the brain is visual
• 65% of people are visual learners
• 40% of people respond better to visual information than text
• The brain processes visual information 60,000 times faster than text.

Also, video is the tool that performs the best to get more traffic on social media, as this format represents 82% of the traffic. If a company publishes a storytelling video on its page, it will be viewed more…and shared more than the best text presentation.

For all these reasons, video infographics will be the best tool to tell the story of your company or share your tutorials. Consequently, you will get more leads and help your audience to gain awareness of your brand. They will also improve your SEO ratings, especially for your homepage since it usually the page that generates more traffic.

In both cases, you will just have to make sure that your content is dynamic, easy to understand and without unnecessary distractions (e.g. music and motion sequences which take too much space).

6 steps to create your video infographics with infographic video maker

There was a time where companies called advertising agencies to create video infographics for them. Nowadays, these days are gone! Thanks to infographic video makers, you will be able to create your video infographics effortlessly. You will just have to follow these simple seven steps.

Step #1: Define your audience and your message before using infographic video maker

Your audience and your message are the key information that will determine the quality of your video infographics. Don’t hesitate to make a storyboard to brainstorm your ideas.

You must ask yourself the following questions:

• Who is this infographic for (customers, business teams, senior management, external stakeholders…)?
• What is the purpose of this infographic (summarizing the sales goals, presenting the company’s annual results…)?
• What is the key message that you want to deliver to your targeted audience?
• What is the story behind the video infographic (the story of your company, the genesis of a project, the evolution of your turnover…)?

Step #2: Collect the relevant data

At this stage, you will collect all the elements which are relevant for your video infographic: annual of quarterly figures, interviews, articles, graphics, studies… You should make sure that your sources are reliable ones.

Step #3: Manage your narration

Though your video infographics are essentially visual, adding voiceovers can make your content more dynamic. It also makes your storytelling more relatable and more friendly to your audience.
Furthermore, you can add music to your presentation, so that your viewers will not be bored. If you want to ass voiceover and music to your video, you can rely on video infographic maker such as Pitchy.

Step #4: Choose a suitable infographic video maker

Do you think that the lack of computer skills will hinder you from making proper video infographics? Then, you are wrong! Thanks to video infographic makers like Pitchy, creating videos have never been easier.
Make sure to choose a simple tool, where you will get training and guidance at the beginning to become fully autonomous as time passes by. For your information, Pitchy provides such training to its users.

Step #5: Choose your templates and visuals

In this step, you will choose the appropriate graphics, templates and colors to represent your brand. Also, depending on the message you want to convey to your audience, you will be carefully to choose the right asset.
For instance, charts and graphs are suitable for statistical information. Maps will be used for geographical representations. As for diagrams, they are more indicated to demonstrate processes, events, or timelines.

Step #6: Tend to the production of your video

Once you have collected your data, your graphic identity, your voiceover and your background music, you can assemble your video in accordance with your storyboard. Also, preview the results before presenting your video to correct any potential mistake.

What about you? Would you like to make a good infographic, better than static infographics, with an infograhic maker? Where you could add subtitles, high-quality voice-over, charts, infographic designer, or any type of data visualisation, with motion graphics and brand guidelines? The process for making beautiful infographics for your customers on social media is pretty simple

Don’t hesitate to contact Pitchy for a demo! An easy tool made for non-designers who want to animate graphics. And watch our infographic examples.